POST CATEGORY : Management

Security Risk Management For Enhanced Cybersecurity In SMBs

Risk is inherent to all businesses, whether large or small. Unfortunately, there seems to be a greater focus on high-impact criminal activities within large corporations. Since the media focus on large businesses, it is easy to think that your small business is not at risk. However, small to medium-sized businesses (SMBs) are at a higher risk since they do not have the resources to handle data breaches. More importantly, 60% of SMBs go out of business after a cybersecurity breach.

Risk management tips

The 2018 Verizon Data Breach Investigations Report found that 58% of cyberattacks target small to medium-sized enterprises. Ultimately, SMEs or SMBs are more accessible for penetration than large corporations.…

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Team Spirit: 5 Reasons Why You Should Make Custom T-Shirts for Your Staff Members

Today a multimillionaire entrepreneur is just as likely to be wearing jeans and a t-shirt as a business suit. Casual is the new cool, which is one reason many businesses now supply employees with branded company t-shirts. But, style aside, investing in custom t-shirts can improve workplace efficiency and create more relaxed employees.

Employees wearing company tshirts

Casual, comfortable workwear makes dressing for work easier and acts as a mobile advertising medium. It is also very easy and affordable to create your own unique shirts.

1. It Is Not Difficult to Print Your Own T-Shirts

Some businesses order company t-shirts from printers who use large machines to screenprint bulk orders.…

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Fleet Management: Calmac’s How to Tyre Care Guide

Not only scheduling and tracking, but fleet management is also all about maintaining the condition of your company vehicles. Especially tyres, you need to make sure that these are at top-notch condition to ensure your drivers’ and vehicles’ safety.

Mechanic checking car tyre

A good way to keep your tyres in good health is by doing monthly check-ups yourself and using professionals on a periodic basis. Majority of us are no experts when it comes to taking care of our tyres. Nonetheless, it is essential for all drivers that they must be mindful of a few basics. Some of these are:

1. Keeping a check on the alignment of your tyres: Incorrect alignment can weaken your tyres

and make them more susceptible to wear offs, tears and punctures.…

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Steps to Organize Your Small Business

When you operate a small business, there’s a lot that you’re juggling at any given time. You may feel like you have your hand in a little bit of everything, even if you have employees.

It can quickly get overwhelming and be tough to keep up with everything unless you have a system for organization in place.

Tidy and clean office

An organized business is important for several key reasons. First, when your business is organized you’re going to be operating at a peak level of efficiency, which will improve productivity. You’re also likely to see higher revenue because you’ll be better equipped to build long-term relationships with your clients when you’re organized.…

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Preparing to Go into Business with Someone: What To Consider

Entering into a business partnership can be life-changing in a positive way, but also a negative way. Too often, there are big problems that arise down the road because business partners don’t do their due diligence on one another, or they ignore red flags.

Choosing business partners

A strong business partnership can mean that the two of you bring together complementary skills and backgrounds to improve the success of your business. A business partner may also bring financial benefits to the situation. However, a business partnership can quickly turn sour without the necessary steps being taken upfront.

The following are things to know and do before you go into business with someone.…

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7 Tips to Master Your Next Performance Review

Performance reviews are an extremely useful technique for employers and employees. Employers use them as a basis for raises and to address any ongoing challenges. Meanwhile, employees can use a performance review as a guide for enhancing their career potential and productivity.

Conducting performance reviews.

For both parties, a performance review can be an awkward, nerve-wracking experience. By using these tips, you can master your next review and make the most of the experience.

Know What to Expect

When it comes to being nervous, one of the best ways you can relax is by knowing what will actually happen. Read through the steps involved in giving a performance review.…

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Here’s Why Employee Engagement Should Be a Priority

Companies that want to be more effective and productive need to place a higher priority on employee engagement. Failure to do so typically results in a combination of poor performance and high turnover rates.

Business leader fostering employee engagement

There are many benefits to focusing on employee engagement. Here are six of them:

1. It Retains Your Talent

One of the primary benefits of high employee engagement is the retention of valuable talent. When employees feel a strong bond with their employer and identify with the employer’s purpose and mission, they are more likely to remain in the company’s employ.

Additionally, satisfying work and a clear development plan will produce a sense of loyalty that a pay raise will never be able to achieve.…

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Why Pitney Bowes’ SendPro Online Service Makes Sense to Business Owners

Small to medium-sized business owners face a plethora of unique challenges that usually involve obstacles including cost and time. When it comes to shipping, small business owners are definitely caught at a crossroads between needing a reliable shipping solution and needing a budget friendly option. Many small businesses have shipping needs that send them on a quest to find the cheapest shipping carrier, whether it be USPS, UPS, or Fedex. This is a burden that costs business owners crucial time and money.

SendPro Online by Pitney Bowes

Many current shipping solutions seem to cater to larger companies only. While there are some shipping savings that can come into play, most business owners would be shocked to see that they can’t just do everything within the fee they pay.…

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What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

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5 Ways to Improve Customer Lifetime Value for Your SaaS Business

Customer lifetime value is one of the most important metrics to measure for any company wanting to improve sales or scale-up. SaaS companies find it is even more critical to their success than anything else. Every type of software relies heavily upon the customer experience, measuring every aspect of it from usage of the app to customer service itself.

Customer Lifetime Value (CLV)

With happy customers and a low churn rate, SaaS companies can achieve incredible CLV and revenue growth.

There are several different ways you can calculate customer lifetime value. You could use the Customer Service Metrics Calculator offered by HubSpot. Or you could take a more straightforward approach by calculating your annual earnings and dividing it by the number of customers that your company served over that time.…

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