POST CATEGORY : Management

Is Freelancing For You? The pros and cons

Freelancing isn’t for everyone. Being your own boss can be both rewarding and challenging. Ultimately, though, the choice is yours.

Freelancing in a home office

Today, more people than ever are choosing to freelance. Freelancing has become a lifestyle choice for many, and these freelancers are doing it all: from photography, graphic design, blogging, copywriting and web development to writing code, designing apps and marketing etc.

Before deciding freelancing may be right for you, decide what you want to get out of it. Here are the pros and cons that other freelancers have shared to help you decide.

The Pros of Freelancing

Freelancing is becoming a more popular career choice, and with the many benefits it comes, it’s easy to see why.…

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Building a Community For Your Online Business

Every business is looking for an edge. Some have it by being the most competitively priced, others by having a product no one else has. For many businesses though, the best edge is loyal customers. Loyal customers are a byproduct of engaging with them. For many online businesses, a great way to engage your customers is to create an online community around your product or service.

Build a community

In this article we will take a look at some of the benefits of building a community for your customers, how to build one, and the potential risks involved.

The Benefits of an Engaged Community

For many businesses that primarily operate online, their interactions with their customers are relatively brief.…

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How Call Spamming Can be Damaging to Your Business Reputation

As a business, one of the most important things you have is your reputation. It takes a lot of time to build up a customer’s trust and loyalty, and it can be shattered pretty quickly if you do something wrong. That said, it’s not always you who ruins your business reputation.

Call spamming victim

If there is someone pretending to be a part of your business, who scams or upsets one of your previously loyal customers, and they don’t realise that it’s not actually you, or someone from your company, this can be really negative for your reputation.

Hopefully, people will do a phone number search and this will tell them that it is a common scam, and not actually a call from your business but this relies on people using this online service.…

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Adapting to Change Can Help Protect Your Business

When you want to keep your company running smoothly, one of the things you have to consider is how well your business can adapt to change. Companies — and individuals — who aren’t good at adapting may find that they’re not having the level of success they’d hoped for. That’s because the world of business moves and changes rapidly, and if you’re not keeping up with it your competitors can easily leave you behind.

Change management

Customers want to work with companies that are staying up with the latest and greatest in their industry. You can be one of those companies, if you’re committed to focusing on the value of change.…

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Tips for Successful Customer Data Management

Regardless of the type of business you run, the industry you’re in, or the clients you service, you and your team surely collect data about customers frequently. In this day and age, when data is more prevalent and vital than ever, not to mention lucrative to hackers, it’s crucial to track, manage, secure, use, and preserve client details effectively.

Customer data management

This idea may sound a little overwhelming, but the practice doesn’t have to be. There are multiple steps you can take to manage data in your business successfully.

Work Out Your Goals

It’s essential to get clear on exactly which goals you’re pursuing with data management, so you can be more focused on collecting and managing relevant information.…

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5 Things You Can Do For Your Small Business to Boost Profits Today

Generally when you’re running a business (even a small one), generating a decent amount of profit is going to be one of your main priorities. However, optimising the way you run your business in order to earn the biggest profit possible isn’t always easy.

Small business owners managing orders

photo credit: Amina Filkins / Pexels

You need to consider your expenses, your marketing, your physical space and so many other factors, but it’s not impossible to achieve a boost in your profits in 2021. Keep reading as we discuss five steps you can take now to change things up.

Get Specific and See Growth

Growing your client base and seeing happy customers is one of the most rewarding parts of owning a business.…

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SeaWorld Names Marc Swanson and Elizabeth Castro Gulacsy to Key Positions

As SeaWorld Entertainment, Inc. continues to improve its competitive position, the company has announced the appointment of two executives who will help to drive the company forward.

Scott Ross Seaworld

Previously serving as Interim CEO, Marc Swanson, has guided SeaWorld through the COVID-19 pandemic. Now, Swanson has been named as SeaWorld’s Chief Executive Officer. Elizabeth Castro Gulacsy, who has served in several key financial management roles within the company, has been tapped as the SeaWorld Chief Financial Officer and Treasurer.

Both executives have demonstrated the professional qualifications and career achievements that have prepared them for their current roles. The SeaWorld Board of Directors, led by Founder and Managing Partner of Hill Path Capital and SeaWorld Entertainment, Inc.’s…

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5 Keys to Effectively Launching Your Business

Launching and growing your own business can be extremely satisfying. And when done successfully, your business can generate profits that allow you to live an extraordinary life.

Startup team meeting

So, how do you effectively launch and grow your business? Below are five keys to your success.

1. Start with a business plan

Numerous studies have shown that having a business plan greatly increases your chances of success. A business plan forces you to think through the key strategic issues your business will face. For example, how will you most cost-effectively attract new customers? How will you create lasting competitive advantage? How will you best staff your business?…

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The Only Office Supplies Inventory List You’ll Ever Need

Are you finally moving out of your basement and into a real office? It’s very rewarding when your company is growing enough to justify paying for your own office space.

Office supplies

But a successful office is determined by the level of organization and the management of supplies. If you are outfitting an office for the first time, you’ll need an office supplies inventory checklist.

If you have a secretary, administrator, or assistant, you can put them in charge of stocking office supplies on a weekly basis, to ensure everyone always has what they need for a productive work week.

So what are the supplies that need to be on your list?…

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Here Are 14 Underrated Ways To Build Strong Client Relationships

When you’re running a business, having dependable customer relationships is essential for the longevity and success of your organization. Today’s customer is not merely focused on the quality of a product or service. But they are paying attention to how a brand is treating them before and after the purchase.

Building client relationships

It is no longer just about the transaction. If customers don’t feel seen and valued, they will drop your brand and move on to a company with better customer service.

Apart from attracting new clients, retaining clients is just as important. You can significantly increase revenue earned from customers by consistently providing them with personalized service.…

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