POST CATEGORY : CEO Leadership

Changing Business Strategies: 6 Effective Ways to Know

When it comes to your business, vigilant change and vigorous growth are absolute necessities. However, both change and growth are not easy. A CBInsights analysis of 101 startups polls 14% of businesses fail because of poor marketing strategies.

Changing business strategies

No matter what you sell, be it products, services, or information- the most important step is to reach the right customer. However, getting the word out to the right audiences has become a massive challenge. Hence, you must change your business strategies from time to time to make the most powerful impact.

What, how, and where?

The first and most important target that your business needs to meet here is increasing your visibility while sticking to a budget.…

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How to Maximize the Productivity of Your Team

Businesses are successful when the head of the company creates an effective business model and then the employees buy in to the company strategy. That’s why every small business owner and operations manager wants to get the best out of their team and run their company like a well-oiled machine.

Productive business team member

All across the United States, businesses are trying to come up with ways to maximize their company’s efficiency and optimize their best practices in a bid to surpass the competition. But maximizing the productivity of your team isn’t all about money and competition — it should also be about company pride and regular improvement.…

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3 Actions That Make CEOs Better Leaders

CEOs have a reputation for being decision-makers, yet ultimately, CEOs are leaders. Even so, decisions and leadership are intertwined. Being a strong leader requires making decisions that create transformation within an organization. Whether it’s transforming company culture, improving policies, or strengthening client relationships, CEOs are the leaders that put everything into motion.

Successful CEO leading a meeting

If you’re a CEO who wants to make an impact on your company, here’s a list of 3 actions that will make you a stronger leader.

1. Hire dedicated IT support

To understand the impact of your decisions, put yourself in the shoes of your employees.

Imagine you’re an employee trying to make a copy of an important document that must be mailed to a client that day.…

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How to Encourage Growth in Small and Medium-sized Enterprises

In the business world, it is often the bigger brands and corporations that capture the attention. Global names dominate the landscape and benefit from significant recognition from consumers and the public at large. It is, however, underestimating the crucial role that small and medium-sized enterprises (SMEs) perform in both established economies and developing countries.

SME growth

Even so, SMEs can often find it tough to grow as a business – not least in times of uncertainty. For business owners, this is nothing new. But the difficulties that smaller business owners now face due to Covid-19 is putting the fortunes of SMEs into the spotlight.…

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Examining Your Culture: Do You Live in a Glass House?

Those who live in glass houses shouldn’t throw stones. This, of course, is an old proverb, but it applies to businesses who may be criticizing other companies’ cultures right now. Simply put, you shouldn’t condemn others who might have similar flaws to your own.

Company culture

After all, company cultures are tricky. They are living, breathing things — the byproduct of careful gardening and tedious attention to detail. Pointing out the shortcomings of another company is more than a bad look; it’s often hypocritical. Before you start pontificating about your superior company culture, you may want to look in a mirror.

A recent survey of 1,000 professionals by TopResume found that 68% of workers have thought about leaving their companies because of the poor treatment they’ve received during the coronavirus pandemic.…

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Why Continual Training is Important for CEOs

The majority of CEOs already have a number of years of personal development and experience under their belts. However, continual training is an important part of CEO development, particularly for those who want to remain ahead of their competition.

Learning CEO

photo credit: Diggity Marketing

CEOs need to ensure they are constantly updating their capabilities and skills and prioritizing their self-development. While the main role of a CEO hasn’t changed much over the past few years, the way in which they operate has changed a great deal. The skills and attitudes needed by senior executives to manage effectively have changed a lot. CEOs need more than just technical skills; they also need to be able to imagine and predict any future scenarios that their business may face.…

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5 Ways to Grow your Small Business This Year

With the recent economic struggles that people have faced, you may wonder how you can help your small business to improve during these times.

Restaurant owner

The last few months have certainly come with unforeseen struggles, forced businesses to pivot in their business models, make money in other ways, and be a bigger part of their community than ever before. But these challenges are not unique just to the last few months, businesses face challenges and growth opportunities all throughout their lifecycle while operating.

We’re here to give you five ways that you can grow your small business this year (and any year!)…

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Tips To Get Better At Being Your Own Boss

The nature of modern employment is at a crossroads and many people are now choosing to become their own boss, or they find themselves in a situation where they need to become their own boss due to changing circumstances. It could be due to wanting more personal freedom, or it could be as a result of being furloughed during the quarantine period. Whatever your circumstances it is vital that you understand the realities of working for yourself.

Small business owner using productivity apps

Here we are going to take a look at how to get better at being your own boss and what the fundamentals are.

Set Clear Goals

To succeed in any form of business whether employed or self-employed it is vital that you set clear goals and understand exactly where you want to take your business.…

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6 Thought Leadership Strategies That Actually Get Results

So, you want to be a thought leader. Good for you. Now, where should you start?

Many aspiring thought leaders began with one of these six strategies proven to get results. Follow their lead to burnish your personal and corporate thought leadership credentials.

Established thought leader

1. Assign a Thought Leader to Each Subject

First, a strategy for company-wide thought leadership campaigns: avoid asking too few to do too much. An organization of any significant size has expertise enough to designate a different leader for each subject matter domain. More cumbersome to manage, perhaps, but ideal for cultivating credibility beyond reproach.

2. Be More Visible Online

Your thought leadership strategy simply is not going to succeed if your brand isn’t highly visible online.…

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How to Design an Office to Support Productivity and Collaboration

It’s probably safe to say that improved collaboration is one of your main business objectives as this new year dawns — not too far behind increased productivity. As luck would have it, the two are closely linked. People will stick with a task 64% longer when working collaboratively than alone. They’re also more likely to be engaged, energetic, and successful.

Business team working at office desk

Hiring right can help, of course. As the founder and CEO of Spartan, I believe you need a crew around you who’s just as passionate and motivated about a company’s mission, vision, and goals as its leadership team is. The physical workspace is a critical part of the equation, and there appears to be truth behind this notion.…

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