POST CATEGORY : Information Technology

FAQ Pages: Does a Business Site Really Need to Include FAQ Pages?

Businesses always try to keep their costs down, and one of the most common errors I see is creating a generic website. I have seen big local businesses with the worst websites I have ever seen – it’s like a look back into the 90s.

Typography is non-existent, pages aren’t responsive, and key pages are missing.

A page that a lot of business opt not to include is the frequently asked questions page, or the FAQ page.

But does this really matter all that much?

Yes.

Frequetly Asked Question (FAQ)

FAQ pages can be a very powerful tool for a business, and this tool helps in a variety of ways:

  1. Tells visitors more about your business
  2. Demonstrates your business’s expertise
  3. Lowers customer service calls and emails

Businesses make a huge mistake by not planning out their FAQ pages.…

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Typography and Your Website: 4 Tips That Make a Huge Difference in Presentation

Your website is a presentation. Communicating to visitors and readers occurs primarily through the text on your website. A website’s typography can help make the entire experience on your website fluid and enjoyable.

But incorporating typography into a website is strategic.

Typography of a business website

Information online comes in the form of text, pictures and videos. But, web design in and of itself is 95% typography. Websites that have good typography have better graphic balance, readability, usability and accessibility.

Focusing on user interface allows for a clean, easy-to-navigate website.

A few small changes can make your website go from an eyesore to an enjoyable site that offers perfect balance and functionality.…

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Top Mobile App Trends For 2018

It’s always important to stay up-to-date on current trends regardless of what business you are in, and the mobile app world is certainly no exception.

Business owner using mobile apps

Regardless of whether you are a professional developer who builds app for a living or are a small business owner who uses an app to engage with your customers, you will need to be aware of the biggest mobile app trends that exist right now.

With that said, here are the top mobile app trends for 2018:

Android Instant Apps Are Becoming Big

The first major trend is that Android Instant Apps are becoming more and more popular.…

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Your Website Needs Work. Here Are 6 Things You Can Do Tomorrow

Have you put off building your personal website for way too long?

Or do you have a half-dormant, sort-of website that you’d prefer no one you know lay eyes on?

Either way, the task before you — turning your website into something to which you proudly direct colleagues, prospective employers, and/or potential clients — is more manageable than you might think.

Website redesign

In fact, you can do these six things to improve your website tomorrow. In your spare time. Really. Let’s go!

1. Feature Your Elevator Pitch Above the Fold

Do you have an elevator pitch yet?

If not, get busy. Crafting an elevator pitch is a straightforward process, but it requires some soul-searching — and a degree of decisiveness with which you might not be comfortable.…

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When Your Small Business Should Start Using Software

As small business CEOs, we have to allocate our time and budgets very carefully. Many executives try to cut costs too much. As a result, the small business lacks the infrastructure to support processes that would unlock growth.

Businesswoman using business software

Needless to say, small businesses should continuously invest in a sound IT strategy. However, if you are still unsure of when to get started, here are warning signs that you should start implementing business software right away.

You Have Established Business Processes

Once you have establish processes for quoting clients, following up for payments or keeping up with the books, it’s time to start automating.…

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4 Ways Automation is Transforming the Business World in 2018 and Beyond

When we as business owners think about “automation,” our minds are oftentimes flooded with images of robots, complicated algorithms and concepts that simply go over our heads.

The reality? Automation is, was and will continue to dominate the realms of businesses and marketing as we know it. There’s a good chance you’re already using automation for your business already; meanwhile, the degree to which new algorithms and technologies are emerging is staggering.

Business automation trends 2018

From saving time and money to ultimately building the most efficient business possible, automation is here to stay and entrepreneurs today need to understand just how they can leverage it.…

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4 Reasons Why Every Business Should Use ID Cards

Identification badges have become an important part of the business world today, evidenced by the fact that one of the first things a new employee gets upon joining an organization is their ID badge. Employee badges help in enhancing security as well as serving to boost the integrity of an organization, working not only as a quick form of employee identification, but also helping businesses streamline their relationships.

Employee badges

Below are some ways that a business can benefit from issuing identification badges to their employees.

Prevent Security Breaches

Most employee badges have a photo and name of the owner, making it easier for the security personnel to differentiate between a visitor and an employee.…

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How to Beat the Competition: 24/7 Phone Answering Service

A common complaint among small business owners is the battle to beat out the competition that exists in this day and age.

Since businesses open and close every year, estimates as to how many companies there are in the world are hard to make. Some experts place numbers well over 100,000,000 global businesses operating at any one time.

Business competition

So how then is it possible to compete, even beat the competition operating in your industry?

There are a number of things a small business can do, but today I’m going to suggest setting your business up to be able to take more calls — immediately!…

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3 Things That Can Make Your Day at the Office Easier

Any day at the office has its challenges. From the time you wake up in the morning to the morning commute to the actual time spent in the office, what you do for a living can be more of a frustrating task than a joy.

We all look forward to any idea that might be able to help, within reason. Thank goodness that with the evolution of technology comes a few gadgets that could make your day at the office a little easier. Below are three such day saving devices.

Checkweigher

Checkweigher Machines

Have you ever had to take a package to the post office and have it weighed to see how much the postage was going to cost you?…

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Why Your Business Needs a New Credit Card Terminal Immediately

When it comes to overseeing transactions in one’s place of business, it’s integral to keep up with the latest technologies and methods of payments. By now, most self-respecting business-owners have taken advantage of all the perks that credit cards and credit card terminals have to offer, but this isn’t always the case.

Credit card payment processing at a store

The following, then, will discuss the benefits of buying a credit card machine – as we shall see, the pros certainly outweigh the cons, which is to say, get ahold of a new terminal essential for any entrepreneur to flourish.

Less And Less People Are Opting For Cash Transactions

Cash is not only inconvenient in its awkward tactility – it is an absolute liability.…

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