POST CATEGORY : Information Technology

5 Options To Consider When Buying A Server For Your Startup

When it comes to buying a business server, your startup have many options to choose from. The overall process can be confusing and down right frustrating if you are unsure about what your startup needs. Meanwhile, many business technologists will claim that you should just go straight to the cloud. Yet, you still want to have control of your own dedicate server hardware configurations and ability to maintain cost savings as the business gets larger.

Dedicated business servers

As a small business CEO, you should carefully consider the following options before buying a server for your startup.

Choose An Operating System

Before getting into your hardware options, CEO’s should consider the type of software that the startup will use.…

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Small Business Solutions: Ways for Clients to Purchase Products

If you own a small business, then you know how vitally important it is to make it as easy as possible for clients to pay you. Unfortunately, a lot of the payment methods in the past required some major infrastructure in place. Luckily, now many of those barriers are gone, and you can use new technology to your advantage.

Invoice payment app

You can use credit card services, PayPal, cash transfers, and digital currency transfers all as ways that clients and customers can give you money. Ideally, you have to make sure you can accept all of those things accordingly, safely, and in a way that allows you to produce receipts.…

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How Technology Made Real Estate so Easy

Since the advent of cyberspace, many human activities have changed, this modernization does not exclude the real estate business. These changes span from the availability of real estate information, how business is transacted, the bridging of the consumer-manager distance barrier and the attitudes of consumers towards the real estate industry. Time to discover those significant ways in which technology made real estate very simple.

Real estate agent

Increased availability of information

The old estate business is a restricted zone where all land documents were paper-based, and the transactions were done ‘man o man’ but the status quo of this present day estate business is a magnum opus.…

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The Advantages of Digital Compliance Archiving

According to recent studies, nearly 47% of business owners claim data growth is one of their biggest challenges.

If your business operates in the financial sector, then you have to take data compliance archiving seriously. Failing to put the right archiving solutions in place can lead to you having large fines levied against.

Digital compliance archiving

In the past, business owners had to rely on paper files and file cabinets to house this type of important data. As technology has advanced, so have the convenience of digital compliance archiving. Read below to learn about the benefits that come with handling all of your compliance archiving online.…

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How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
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Tools to Boost Organisation in Any Company

One of the biggest struggles for businesses in today’s fast-paced, high-tech world is organising busy workloads from day to day. With emails flying back and forth and phones ringing off the hook, it can feel as though a project will never come together. Luckily, there are a variety of organisational tools you can use to gain some control over the chaos and make sure everyone in your company or team is on the same page.

Entrepreneur using business tools

When used in the right way, these tools can enhance productivity, streamline workflow and reduce stress for all employees. This leaves you with much more time and energy to focus on delivering high quality work, as well as an undoubtedly more efficient business.…

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5 Things You Need to Know About X-Ray Scanners

It might not seem like the most obvious piece of equipment that a company needs, but an X-Ray machine can be a vital part of you day-to-day workings and facilities management. They’re essential in tightening your security measures.

X-Ray scanned backpack

But not everyone is a security expert, so to help here are some essential facts you should know about X-Ray Scanners.

1. They are safe to use

You are right to be concerned about radiation of X-Rays, exposure in large doses can be incredibly harmful. But when utilised and handled carefully we can do incredible things with it.

When X-Rays are used for security purposes the machines have been designed with precision to ensure that they are safe for business use.…

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Small Business Websites Need Testimonials, But How Do They Get Them?

Function and usability are key when creating a small business website. It’s easy for a website to become cluttered and nearly impossible to navigate. Websites have elements that they need to succeed.

But which elements does every small business website need?

Thumb up

Testimonials and reviews are just the start, but they can do wonders to help conversion rates and trust.

Testimonials and Reviews

Small businesses don’t have the same brand identity and trust as a multinational business. Nike, for example, is known for their high-quality shoes. The shoe company has one of the world’s most recognizable logos.

But small businesses don’t have this same luck.…

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Creating Local Landing Pages That Actually Convert

Local landing pages often lack substance. Small business owners that are accustomed to doing everything themselves take on the task of web designer and content creator too often. The trend of small business owners doing everything, from marketing to sales and making service calls is common.

Local landing page design for better conversion

But when a landing page doesn’t convert properly, this leads to lost sales – not acceptable for a growing business.

Local searches lead to 18% of consumers making purchases compared to just 7% for non-local searches. So, how do you optimize your page to convert local searches?

Cover the Basics First

The basics matter a lot, and this means doing a few different things:

  • Optimizing pages based on visitor data
  • Focusing on page loading speed
  • Add in meta data

Landing pages must be optimized for mobile.…

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It’s Time to Take Cybersecurity Personally

Small and medium-sized businesses (SMBs) routinely delegate cybersecurity efforts to an information technology department or outside specialists. Given an SMB’s typically limited resources, method is understandable.

Cybersecurity education

However, the scope of cybersecurity threats and hacker sophistication have increased over the past several years. And that increase is forcing the evolution of an SMB’s cybersecurity function. In other words, cybersecurity isn’t just an IT issue. It’s a matter that the entire business and all its employees should address.

Cybersecurity as a Business Issue

Believe it or not, cybersecurity is a holistic issue for SMBs. To prove this, all you need to do is look at how your business is managed:

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