POST CATEGORY : Information Technology

Top Considerations for Mobile App Development for SMBs

Smartphones are an essential tool in most people’s day to day routine.  Have to keep organized? Use your calendar app. Need to get to a meeting across town?  Drop the location in your GPS app and head off. Trying to find the best local eatery? Hit up Yelp.

The bottom line is consumers’ smartphones are their modern-day Yoda.  It’s the first place they turn to make a decision. And, this is precisely the reason why your SMB cannot afford to be without a branded mobile app.

Mobile app development

Mobile apps create a virtual relationship between an SMB and its customers. That is if you structure and build your app correctly.…

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How Do We Adopt ITIL Outside IT?

“Can you adopt ITIL outside of IT” was the first question when I interviewed for a service desk job 4 years ago. “No, ITIL is specifically designed for IT”, was my innocent answer back then. It sounded like a crazy idea, then, when I didn’t have a clear understanding of how businesses run.

ITIL

My bookish knowledge told me that ITIL was meant only for IT, and other departments probably had their own best practice framework.

How very wrong I was…

I failed to see the similarity between an IT Team and other support functions that provide services to employees. I’ve since learned, the nature of work they do might differ, but the relationship with internal customers is the same.…

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What Does Web Application Penetration Mean

Web Application Penetration Testing is the procedure which uses penetration testing methods on a web app to find vulnerabilities. The process uses either manual or automated tests to spot any vulnerability, security issues, or threats to web applications. Using any of the known malicious attacks, the tester mimics attacks from the attacker’s point of view — such as using SQL injection testing.

Web application penetration testing

The main result identifies security weaknesses across the entire app and components, including source code and back-end network. The testing assists in prioritizing known vulnerabilities and threats, as well as searches for a way to mitigate gaps in security.…

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Top 5 Payment Methods One Can Use For Buying Traffic

Traffic providing to the website has become a serious business. A mix of paid and organic traffic is required for promoting the website to achieve the desired results. Page views buying is a common phenomenon followed by the content driven web properties to attract the customers in large numbers. Too many people looking at the same poster is one of the drivers that encourage any random passer-by to stop and take a look at the poster, the same principle is applied to make any concept a success in the online world too.

Buying traffic

Traffic buying, therefore, is a marketing approach that helps businesses make impression (a positive one, obviously!)…

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4 Vital Sections On Your New Business Website

Designing your new business website is exciting. Entrepreneurs now have a much more level playing field when it comes to business due to the vast social nature of the internet. Your business website is a valuable tool for success, and it must be properly designed for maximum effect.

Business website features

If you are not really sure where to start, take in a few foundational design aspects first. Here is a quick breakdown of a few of the most vital sections you should include on your new business website.

Contact Us

Business relies heavily on communication, and your website should encourage visitors to get in contact.…

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Tips to Optimize Your Business Website Design

Getting your business website up and running is never the end of the journey in web design. Consider your business website a living, breathing creature that is constantly growing and evolving.

Business website design

The content of your website should be cycled and renewed on a regular basis to maintain the interests of web users. There are also plenty of tips and tricks that will help you to optimize your online visibility as an organization, and stir up more traffic on your website.

Keep the ball of business rolling right along, and check out a few helpful tactics for building more interest in your business website.…

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Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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SME Website Design: Are You Missing These Basics?

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small business web design

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

  • Informs the reader through blog posts
  • Educates the reader
  • Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…

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Small Business Success: Scaling Upwards, Outwards and into the Cloud This 2018

Challenging as it is, getting your small business off the ground can be one of the most rewarding endeavours, however, it is a never-ending race. Once you have found your footing, the next thing should be to grow outwards and upwards. While there are various directions you can go in terms of growth, there is one core technology that can help you scale as needed: the cloud.

Business cloud solutions

Are you using the cloud to its full potential?

The cloud has been around for a while, but many businesses haven’t yet used it to its full potential. By virtue of its nature, there is really no limit to how the technology can be deployed and by whom.…

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5 Priorities for SMBs Undergoing Digital Transformation

Almost every part of our lives is in some ways enhanced or modified by digital technologies. The way we communicate has changed. So did the ways we gain knowledge, spend our money, and entertain ourselves. Thanks to new, innovative technologies, we live in a world where we can access almost anything we want with a couple of clicks.

Digital transformation program

The world of business is not immune to this transformation. Businesses of all sizes are increasingly relying on digital technologies for everything from customer acquisition to employee onboarding. While digital transformation is a huge trend, there is still a sizeable number of businesses that are resisting it.…

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