POST CATEGORY : Information Technology

5 Ways to Connect to In-Store Customers via Mobile

Some store owners bemoan the sight of shoppers peering at their phones as they wander the aisles and pick up what they need, but those owners lack vision. A customer on the phone is an opportunity to reach out, engage, and inspire loyalty — but only if you’re willing to provide the high-tech mobile services that your target market craves. It doesn’t take much, but it’s probably time you at least considered the idea of designing an app to benefit your business and help you with customer outreach.

Let Mobile Customers Skip the Line

The fastest way to a shopper’s heart is through a quick checkout line.…

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Here’s Why Many Small Businesses Fail at Ecommerce – Don’t Be Among Them!

Even though you’ve worked hard at building rank with the search engines and your organic searches are mostly found on the first pages of the SERPS (Search Engine Results Pages), you find that your bounce rate is through the roof and that you just aren’t making the money from your website that you had anticipated. After all, your prices are competitive, you have a product line that is trending, and you’ve invested heavily in marketing. Something is going terribly wrong, but what is it?

Online fashion shop

Here are some of the biggest reasons why your small business Ecommerce website may be failing.

Nonresponsive Websites

First, and foremost, the thing you really must understand is that the greatest number of new customers will find your site through mobile searches.…

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How Translation Can Help You Achieve Greater Organic Traffic

“When trade stops, war begins,” warned Jack Ma, the CEO of Alibaba at Davos 2018. This simple yet powerful statement serves as a reminder that your business needs to keep reaching customers. Ma went on to say that global selling is not just the birthright of big companies alone. Technology has effectively made the world so small that you can buy a product from Europe even if you are thousands of miles away in Australia.

Translation improves traffic

Selling on a global scale has become the norm rather than the exception, and in order to achieve success, you must have global reach.…

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E-Invoicing: The Unsung Hero in Every Business

As humans, we are constantly searching for ways to improve the processes that we frequently encounter during the course of our daily struggle called life. From the invention of the wheel to the invention of the internet a few decades ago, we humans have always been characterized by a penchant for innovation and an unending thirst for knowledge.

E-invoicing

We’ve come a long way from bartering. We’ve been able to create currencies and now, we’ve even been able to create cryptocurrencies. Gone are the days when manually-written invoices and receipts were the norm — even the process of manually punching in item prices on a cash counter seems primitive.…

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Are You at Risk? Lessons Learnt from Netflix’s Security breach

In 2017, Netflix became one of the many companies to suffer a security breach. A group of hackers known as “thedarkoverlord” had gained access to the then-unreleased series of hit show “Orange is the New Black” and threatened to release it online unless Netflix paid a substantial ransom fee. Although the breach threatened to damage Netflix’s credibility, the company decided not to pay the ransom and were ultimately vindicated.

Netflix

Netflix was able to refuse the hackers’ demands for a number of reasons. Firstly, the majority of subscribers would rather simply wait a few weeks until the official release instead of visiting illegal torrent sites in order to download the leaked episodes.…

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No Hassle Ideas for Adding Bitcoin Capability to Your Brand-New Business

Are you about to start up the business that you’ve spent your life dreaming about and planning? Are you worried about your ability to make that business stand out in a market that might be crowded with competitors who have already established themselves? One way you might be able to make that happen is to allow the digital coins known as Bitcoin to be part of your operations.

Bitcoin accepted here

There have been a lot of reports about this technology that might dissuade you, but many of those reports amount to nothing more than the ill-informed skepticism of people reluctant to change. In actuality, Bitcoin makes for a great fit even for businesses who are just in the process of getting things started.…

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How Much Is Technology Too Much Technology for Your Small Business?

The desire to get ahead in the business world is likely one of the reasons that you became an entrepreneur in the first place. For that reason, it’s probable that you aren’t the type to sit around, stand pat and simply let your company marinate without looking to improve things at every opportunity. And, considering the age in which we live, technology has made it very easy to implement all kinds of innovations for your business. Really the only thing that’s limiting you from change is your imagination for what your business can be.

Self-service checkout

But that doesn’t mean that technology is always a good thing.…

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Choosing the Right Payroll Programs for Small Business

Automating payroll processes promises saved time and increased efficiency, however, the process of switching may appear daunting, particularly if there is uncertainty about which payroll program is right for the organisation. Understanding the many options available will give decision makers confidence in choosing the right solution for their business.

Payroll software

Tips on how to choose the right payroll software solution:

Examine the business needs

No two small businesses are the same and a business will benefit from features that cater to its unique needs. When choosing payroll software, consider the following factors:

  • The size of the business
  • Time allocated to payroll functions
  • Budget available that can be allocated to payroll processing
  • Level of comfort and familiarity with regulatory and legal payroll considerations

When needs have been clearly outlined, finding the software that fits the business will become significantly easier.…

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Tips to Safeguard Your Connected Devices with IoT Security Solutions

A report from Gartner states that in the year 2016, cybercriminals originated distributed denial of services (DDoS) attacks.

Internet of things

During DDoS attacks, hackers exploited possible bottlenecks and security weaknesses such as common weakness enumeration (CWE) in IoT devices. It enabled them in hijacking the devices and turn them into the originators of domain name system (DNS) requests. The primary aim was to direct the real-time traffic to the DNS hosting provider by the name of Dyn, headquartered in the United States. The DDoS attacks afflicted companies like Twitter, Amazon and Netflix and caused them a huge loss of revenue.

To prevent IoT devices from such cyber-attacks, enterprises must convoy them with IoT security solutions.…

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What Small Businesses Need to Know Before Choosing Cloud Hosting

Small businesses are flocking to cloud hosting because it’s affordable, popular and makes sense. Cloud hosting is scalable, so the hosting provider you choose will scale as your business grows. And while small businesses can benefit from the cloud, there are a few aspects to consider first:

Cloud hosting servers room

1. Managed vs Unmanaged Options

Small business owners or teams will quickly find that not all cloud options are created equal. There are managed and unmanaged options available. Unmanaged options are ideal for companies that:

  • Have an in-house IT team
  • Need a custom environment

But small businesses that want a hands-off approach to cloud hosting will want a managed option.…

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