POST CATEGORY : Information Technology

3 Things You Can Do To Improve Your Business Website Today

When you’re running a business website, you’re in a constant state of improvement. Even if you feel like your website is satisfactory, there are always ways to make it better and gain more success through this venture. However, many businesses either rest on the success they’ve already found or aren’t sure how they can continue to increase their success because they’re too close to the project.

Improving your business website

So to help you overcome these issues and more, here are three things you can do today that will help to improve your business website in both design and function.

Add More Whitespace

For many business owners, they rely on their website to make a lot of the sales for them.…

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3 Tips for Optimizing Your Content For SEO

While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.

Creating SEO-optimized content

To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.

Write A Catchy Title and Headline

When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.…

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6 Common Mistakes of Site Owners Going Global

Taking your business abroad is a great way to get new clients while also exploring new markets. But, going global is no easy feat, and without proper planning, you could end up facing all sorts of obstacles.

Business website owner going global

Going global requires all sorts of changes, especially to your existing company website. Here are 6 common mistakes that site owners make when going global as well as ways to avoid them.

1. Taxes & Duties

No one likes to worry about the tax side of business, but this is a common mistake that you’ll definitely want to avoid. Be sure to research the various tax and duty factors including:

  • Which countries you need to register in

  • Tax amounts

  • VAT thresholds

It’s also important to determine when taxes and duties should be paid.…

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Common Cybersecurity Problems Faced By Business Owners

Cybersecurity threats can come at your business from a variety of angles. Any time money and sensitive data are involved, there is a cybercriminal waiting in the wings trying to steal it. These criminals can operate from any location and are so digitally-savvy, they’re nearly impossible for authorities to catch.

Cybersecurity

New cyberthreats emerge daily, meaning it can be difficult for even large corporations and cybersecurity professionals to keep up on the latest security issues. Software exploits are the predominant culprit as face-to-face scams and data theft from banking and credit cards become harder for criminals to get past. To prevent theft and embarrassment, you and your employees need to stay up to date; reading up on the latest cyberthreats on Google News, social media, etc.…

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Should Small Businesses Adopt Cryptocurrencies?

The ongoing buzz around cryptocurrencies and what they could do for businesses in the future is one that doesn’t look to be dying down any time soon, creating wealth to businesses adopting it, as well as those who are in the forefront of the cryptocurrency revolution, such as The Winklevoss brothers and the others in the Bitcoin Millionaire club. One of the hot topics in the discussion currently, however, is whether or not small businesses should start to accept cryptocurrencies as payments in the near future. Here, we’re exploring exactly that.

An Introduction To Cryptocurrencies

By definition, a cryptocurrency is a digital currency that relies on encryption techniques to regulate and verify transactions, transfers and the generation of new ‘coins’.…

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Ways on How Web Hosting Affects SEO Business

Many entrepreneurs don’t consider choosing the best web host because they don’t realize the impact this could have on business. If you are running an SEO business, you need to invest in quality hosting. With the competition in the SEO field gradually soaring, it could prove difficult to make meaningful progress if your choice of a hosting provider is not the best.

Web hosting for SEO business

To help you see what you could get from choosing the right web host, here are ways in which a good hosting provider will affect your SEO business.

Uptime or availability

While running an SEO business, one of the channels of marketing you could be using is search engine marketing.…

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5 Ways to Connect to In-Store Customers via Mobile

Some store owners bemoan the sight of shoppers peering at their phones as they wander the aisles and pick up what they need, but those owners lack vision. A customer on the phone is an opportunity to reach out, engage, and inspire loyalty — but only if you’re willing to provide the high-tech mobile services that your target market craves. It doesn’t take much, but it’s probably time you at least considered the idea of designing an app to benefit your business and help you with customer outreach.

Let Mobile Customers Skip the Line

The fastest way to a shopper’s heart is through a quick checkout line.…

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Here’s Why Many Small Businesses Fail at Ecommerce – Don’t Be Among Them!

Even though you’ve worked hard at building rank with the search engines and your organic searches are mostly found on the first pages of the SERPS (Search Engine Results Pages), you find that your bounce rate is through the roof and that you just aren’t making the money from your website that you had anticipated. After all, your prices are competitive, you have a product line that is trending, and you’ve invested heavily in marketing. Something is going terribly wrong, but what is it?

Online fashion shop

Here are some of the biggest reasons why your small business Ecommerce website may be failing.

Nonresponsive Websites

First, and foremost, the thing you really must understand is that the greatest number of new customers will find your site through mobile searches.…

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How Translation Can Help You Achieve Greater Organic Traffic

“When trade stops, war begins,” warned Jack Ma, the CEO of Alibaba at Davos 2018. This simple yet powerful statement serves as a reminder that your business needs to keep reaching customers. Ma went on to say that global selling is not just the birthright of big companies alone. Technology has effectively made the world so small that you can buy a product from Europe even if you are thousands of miles away in Australia.

Translation improves traffic

Selling on a global scale has become the norm rather than the exception, and in order to achieve success, you must have global reach.…

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E-Invoicing: The Unsung Hero in Every Business

As humans, we are constantly searching for ways to improve the processes that we frequently encounter during the course of our daily struggle called life. From the invention of the wheel to the invention of the internet a few decades ago, we humans have always been characterized by a penchant for innovation and an unending thirst for knowledge.

E-invoicing

We’ve come a long way from bartering. We’ve been able to create currencies and now, we’ve even been able to create cryptocurrencies. Gone are the days when manually-written invoices and receipts were the norm — even the process of manually punching in item prices on a cash counter seems primitive.…

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