POST CATEGORY : Information Technology

The Top 10 Multimedia Methods in Marketing

From animation and VR to photography and video; establishing a successful – often multi-stranded – approach to digital marketing is vital. You’re not just competing with your neighboring high street SME anymore.

The use of multimedia in marketing

Through the rise in globalization and the evolution of the supply chain, you’re competing with every heavyweight conglomerate and entrepreneurial SME the world over in the present day. To this end, customer attraction, customer service, and customer loyalty form a trisector of necessities you must satisfy in order to thrive.

At each stage of these three parameters, the effective use of multimedia tools can often prove to be the difference between success and failure, so here are 10 routes, strategies, and tools you can leverage to become a multimedia marvel.…

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VPN Services: 5 Major Benefits Even the Little Guys Will Get

VPN’s or Virtual Private Networks have been part and parcel of big company life for a long time now thanks to the exceptional level of security and exclusive access they offer. In recent years, we have also seen the rise of personal VPNs. These are a pared down service that offers benefits such as the ability to disguise one’s location and encrypt personal data and browsing behaviour.

Using VPN service

But what about those in the middle, the small business owners looking to get in on the act but who are unsure where they fit in the scheme of things? The truth is, business VPNs can be a viable investment for even very small businesses for a number of reasons.…

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10 Vital Things to Remember When Choosing the Right Automation Software for Your Business

Why do businesses need automation software? Automation software decreases manual tasks in processes. This would include forwarding and moving data, sending notifications, and removing information from databases. Not only will the quality of your work change, but it also allows your business to move faster by reducing errors and delivering results. It can also identify parts of your businesses procedures that would be better controlled by systems and machines.

Businesswoman using uatomation tools

Automation doesn’t have to start huge and be grand, and it doesn’t require complex devices. Begin by mapping the work process of a given procedure, and look to diminish tasks that aren’t needed and inadequacies.…

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4 Benefits to Connecting Your Appointments and Invoices

Just because you work hard to offer the best to your clients, doesn’t mean you shouldn’t accept help when it could be necessary. By now, there are so many online tools and software solutions that can make things easier on you. While you are busy running your small business, these helpful tools can give you peace of mind.

Appointment booking system

If you run a salon, HR department, consulting firm, pet care service, or any other type of business that requires booking appointments and service scheduling, you’ve probably looked into the available appointment booking software online.

Booking these appointments is only the first step in making online tools work for you.…

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5 Processes Every Business Owner Should Automate

Across all industries, automation has become a critical factor in a business’ success. According to a study conducted by Gleanster, almost 80% of top-performing companies use automation for marketing and have done so for years.

Business process automation

What’s great about automation is that it can be used by companies of all types. Big corporations, startups, small companies, and even freelancers can benefit from incorporating automation in many business processes, to include capturing leads, communicating with customers, and completing routine tasks in the office.

When processes are automated, business owners can devote more time and energy towards growing the business and ensuring it stays on the right path.…

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Backing Up Your Business: How to Keep Your Important Information Safe

The last 12 months have been another huge reminder that data security and information safety is imperative to business. As you will no doubt have seen in the news many times over the last few months, even the biggest businesses in the world aren’t safe from either security breaches or the significant financial cost of not reacting to them.

Business data backup and security

As technology progresses, cybercriminals become increasingly adept at finding ways around the system. Here are several ways to make sure you don’t suffer a security breach in 2019.

Be vigilant – you will always be a target

Unfortunately, it’s not just the large businesses with the ability to pay enormous fines that are targeted, either.…

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6 Features to Look for When Choosing a POS System

Whether you’re just launching your business or upgrading your point of sale (POS) system, you may feel overwhelmed by all of your options. Some features will help your business grow, while others may just be a waste of time and money.

Features to look for in a POS

Here are 6 beneficial features to look for when choosing a POS system for your business.

1. Multiple and Split Payment Options

Look for a POS system that offers multiple payment options, like cash, credit cards and mobile payments. Today’s consumers also want the option of being able to split their payment across multiple options, like gift cards, credit cards and cash.…

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Live Streaming: How it Can Help You to Build Your Brand

In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming online tool is the tool of choice today. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

Cooking show live streaming

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…

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How to Know When you Need an ERP System

Enterprise resource planning, better known as ERP, is a software system that is crucial to the success of a business. The purpose of using an ERP system is to efficiently combine the core processes that are necessary to running a company. These processes may include supply chain, procurement, manufacturing, finance, and human resources, among others. At a rudimentary level, ERP systems use new technology to bring these processes together in real time.

Businessmen using ERP system

ERP systems comprise various separate applications that share a database and communicate with each other. These systems not only ensure that your business runs at peak efficiency, but they also prevent the formation of department information silos.…

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Should You be Offering POS Within Your Business?

The area where business is transacted is key in most businesses. In a retail or face to face environment the point of sale (POS) is where you need to maximize the transaction; not just in terms of concluding the sale, but in recording customer data that can be used to build a relationship with them and provide valuable reporting information.

POS system

Modern and flexible POS systems enable sales to be transacted quickly; they can facilitate the accurate recording of what was sold so ensuring accurate, real time stock records show at all times and valuable intelligence can be built regarding your stock, customers and business generally.…

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