POST CATEGORY : Information Technology

4 Team Productivity Tools to Create a Better Customer Experience

Top-performing business leaders equip staff members with essential tools that boost productivity. With the right resources, you can create a winning, solution-oriented team.

Businesswoman using productivity tools

Productivity tools can significantly improve the efficiency of your team and the satisfaction of your customers. By providing employees with easy access to critical information, you can empower them to create personalized, memorable customer experiences.

The following are four productivity tools that can help you create a better customer experience.

1. Heat Mapping

A heat map is a visual representation of data that shows the most popular and unpopular elements of your company webpage or mobile app.…

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How to Protect Your Business: 3 Tips

When you own your own business, there are a lot of challenges you’ll face along the way. You’ll also be exposed to a lot of risks which could jeopardise the company. Security is one of the main challenges you’ll want to tackle head on. Protecting your business is crucial if you want it to succeed.

Business security tips

So, how can you protect your business? Here, we’ll look at some of the key steps you can take to ensure your company is protected against the most common threats.

Protecting against theft

One of the biggest threats to your business is theft. This includes theft from a break-in and employee theft.…

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An Interesting Solution To Businesses Through Dynamics 365 Edition

Cloud is an advanced development of the digital age and has set a different era in the world of business solutions. Microsoft Dynamics 365 is the latest solution for businesses with a combination of ERP and CRM that is cloud-based.

Microsoft Dynamics 365

The solution comes in two editions, namely Business and Enterprise. The inclusion of the modern-day business intelligence functionalities has become indispensable for businesses and industries in different sectors. The business edition is comparatively less expensive and works out well for small and medium-sized companies.

Different Modules Of The Business Edition

The dynamics 365 business edition from Microsoft features four essential modules.…

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Picking The Best Form Builder For Your Website: 8 Top Tools

In the age-old understanding of the “marketing funnel”, the more leads that are poured into the top, the more quality results will eventually fall out from the bottom! When it comes to gathering valuable leads for your company or organization, online forms have become the most common and effective method.

Filling in an online form via a laptop

Noticing this trend, online web developers have begun to create innovative and effective online form building suites that can help your company gain a competitive edge in a crowded online market. In this blog, we will take a look at some of the most popular online form builders available, and how they can help you meet the specific needs of your organization.…

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How to Compare and Choose the Right Transcription Service

When it comes to transcription services, it is important that you make sure you compare and choose the right ones for you. This is because it can make your decision a lot easier and it can do you a lot of favours if you choose the right service.

Transcription service provider

In this article, we will discuss how you can compare and choose the right transcription service. If this is something that you want to investigate and find out more about then, make sure you read over this article.

Find Out What Service You Need

There are different ways to use transcription and depending on what you need it for you will be able to find the one that is best suited to you.…

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Security Risk Management For Enhanced Cybersecurity In SMBs

Risk is inherent to all businesses, whether large or small. Unfortunately, there seems to be a greater focus on high-impact criminal activities within large corporations. Since the media focus on large businesses, it is easy to think that your small business is not at risk. However, small to medium-sized businesses (SMBs) are at a higher risk since they do not have the resources to handle data breaches. More importantly, 60% of SMBs go out of business after a cybersecurity breach.

Risk management tips

The 2018 Verizon Data Breach Investigations Report found that 58% of cyberattacks target small to medium-sized enterprises. Ultimately, SMEs or SMBs are more accessible for penetration than large corporations.…

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3 Areas Of SEO Your Business Should Be Giving More Attention To

As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts. However, for those who are running small businesses, it can be very challenging to devote enough time, attention, or money to having a solid SEO strategy with everything that you need to take care of for your business.

Focus on SEO strategy

So if you’ve been letting your SEO efforts slide, here are three areas of SEO that your business should likely be giving more attention to in order to see a larger impact on your bottom line.…

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3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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Don’t Let the Facebook Phishing Lawsuit Offer False Sense of Security

Every Internet user must be aware of the dangers of phishing attacks. These types of scams are escalating.

Phishing

Facebook has recently taken action to help combat the growing problem of phishing. They filed a $2 million lawsuit against a number of fraudulent websites, as well as some domain hosts that gave them the opportunity to exploit their victims.

The lawsuit alleges that the domain hosts were either intentionally or unintentionally complicit in the scams. They are suing for a trademark infringement, because some of the fraudulent domains used terms including the word “Facebook.” These websites claimed to part of the Facebook brand and were asking users to update or download Facebook apps in an attempt to steal their information.…

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Using Mail Merge to Boost Customer Engagement

When it comes to business outreach, you should never underestimate the effectiveness of email marketing. In today’s world, you might think that social media would be a better approach, and while social media is definitely useful, email remains the preferred method of communication for most business professionals.

Using mail merge

Hero image courtesy of Pexels.

If you’re looking for a way to maximize the efficiency of your email marketing campaign, mail merge is a productivity tool that you want to have in your arsenal. Keep reading to learn how to use mail merge to its fullest potential and how it can boost your customer engagement.…

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