POST CATEGORY : Information Technology

Setting Up Your Small Business on the Cloud

Running your small business on the cloud can offer several advantages. It can improve security, better protect your essential data, and provide a better experience to your customers. However, many new businesses do not start off on the cloud. To gain these advantages, there are a few steps you can follow to set up your small business on the cloud.

Small business cloud computing

Step 1: Learn the Lingo

Before you start making any changes, you should spend some time familiarizing yourself with the language surrounding cloud computing. This will help you understand the different aspects of it and make better decisions for your business.…

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How Chatbots Can Benefit Your Business

The functions and capabilities of chatbots have evolved over the years. They have changed from being simply repetitive and illogically predictive to intelligent, programmable, and highly interactive features in a chat application or service.

Conversation with a chatbot

Chat, just like calls, is a way of communicating in real-time. Thus, this method of communication saw great potential in businesses, not just on the customer service aspect. It’s becoming a common misconception that chat services in business are only exclusively for customer service.

There are other benefits chat and chatbots can bring to your business, and we’ll tackle some of them here.

Chatbots Help Streamline Your Business Process

Chatbots that have intuitive and data-gathering programs embedded in them can collect valuable customer data which can be useful when it comes to planning and implementing changes or improvements in your business process.…

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How Zoom Meeting Helped Italy During The Lockdown

The effect of the pandemic in Italy has been grave and the lockdown has created a disruption in the everyday life of its people. People are suddenly confined to their own homes, not being able to go out to work or socialize. It is during these desperate times that Zoom has been able to create a virtual environment that has helped the people of Italy in a lot of ways.

Work during COVID-19 lockdown

Getting In Touch with Family and Friends

One of the biggest impacts of the lockdown is getting isolated from friends and family, especially those who are living far apart. This has become a challenge for their family life since Italians are known to have close-knitted family relationships.…

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4 Local SEO Tips For Small-Medium Businesses

Did you know that 97% of consumers search online for a local business?

Or did you know that every month, web users visit over 1.5 billion stores related to their Google search?

Or did you ever come across the fact that almost 46% of Google searches are local? [Source]

Well, if you didn’t, this can be your moment of enlightenment.

Local SEO works!

But a question may still arise:

“How can I make local SEO work for me?”

In this post, you will find answers to that. Here are four local SEO tips that any small-medium business can easily implement.…

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Tips to Increase Online Engagement

Selling isn’t about getting in the face of the consumer and reeling off a long list of product benefits and features.

Door to door sales techniques are fast and dirty and most people don’t respond well to the cold-call nature of any salesperson with wide eyes and a big smile who looks like they want you to join a cult. That’s like fishing with a very small net. Sure, you might catch a few fish that way, but casting out a hundred worms on the end of a hundred hooks is far easier – let them come to you.

Increasing online engagement

With so many online opportunities available to help business owners to communicate with potential customers, we can (if we’re smart) help to drive future sales by planting the seed today.…

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Top 6 Benefits of Managed IT Services

A lot of businesses nowadays are based on computer processes. It does not make a difference if you are the owner of a small, clothes shop, or the director of an SEO company, you probably store your data on the computer.

Managed IT service

There are a lot of businesses that offer their products or services on websites. In this case, a well-organized and protected website is crucial for the prospering of a company.

IT issues if you do not have more comprehensive knowledge about them, maybe a cause of stress and loss of income. Now, it is time to think about this aspect of having a business.…

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Conquering the Online World: Why your Business Demands a Trendy Website

With the onset of handheld devices, scrolling through content is the easiest task, and often during this mindless activity, most businesses, their services, and products are neglected, just because they cannot entice the interest of the consumer.

Increasing fitness website traffic

Research shows that to garner the interest of a person viewing your content, it is necessary that it is appealing. Marketing is not as simple as just getting a website up-and-running, it’s much more than that. The web design that a company has set out, including the tone for its online presence, determines whether it is going to succeed in the ruthless world of gaining consumers, or just wither away.…

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Why Is VoIP Good for Your Business? (Infographic)

As most business owners already know, effective communication is something that is key to the success of the business. Without this, you stand to lose credibility, the respect of customers and clients, and your reputation. So, you need to ensure you have the necessary tools and solutions to provide effective communication using a variety of different formats.

Businesswoman making VoIP call

This is where Voice over Internet Protocol can help. With VoIP, your business can benefit, and it can have a huge positive impact on communications. There is plenty of information about VoIP online, and when you read through it, you will be able to see just how invaluable it can be for businesses of all sizes.…

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Best Ways to Grow Your Local Business With SEO in 2020

You must build a quick-functioning website after you launch a local company. However, creating a sleek, user-friendly website on its own does not help rank among the top SERPs. You must recognize precisely how SEO impacts your small local business, and you can guarantee that your clients and prospects are there for you. To be effective, you must render an SEO both on- and off-page. Make the most of SEO services in Delhi for optimized results.

SEO analysis

Such SEO strategies help you optimize the opportunity to boost the search results on your website. It is the fastest way to draw and turn future and current clients into qualified leads on the site.…

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Doing a PESTEL Analysis for your Business:

An organization is affected by a multitude of factors and macro-environments forms the major part of it. One of the tools to understand those factors is PESTEL. It is basically an insight into how a business is affected by its surroundings in enormous ways.

PESTEL analysis

PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Although, over time people have diversified the structure with other elements namely ecological, ethical, demographics, etc. But the gist of the factors affecting a general business will be encompassed in PESTEL analysis.

Word by word analysis of the PESTEL analytical tool is done here for a better understanding.…

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