POST CATEGORY : Information Technology

How to Structure a Website for SEO

If you are building a new website or optimizing a current one, there are a lot of things that you may consider doing differently. Online user and search engine trends change fairly consistently. Of course, you want your target audience to get to your site and have a good experience. You also want to appear near the top of search engine results pages (SERPs).

Business website owner going global

That’s where the structure of your website comes in. Having the right structure for your website is akin to having a solid foundation when building a home.

Why is Site Structure Important?

The structure of your website is important because it is the backbone for everything else that goes on your site.…

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6 Amazing Virtual Phone Tools That Can Replace Grasshopper

If your business involves managing inbound calls, using a business VoIP phone service can’t be ignored. It ensures efficiency in your business and increases its credibility. When a customer dials your service number and hears something like, “dial 1 for service support”, they will realize they’re contacting a big and credible business.

Business people using VoIP

One popular business VoIP phone service is Grasshopper. Although it offers useful features, critics believe there are better alternatives that offer more features at a lesser cost. We talk about four Grasshopper alternatives in this article to help you make an informed decision.

Ringblaze

Ringblaze is created for online brands that cater to a global audience.…

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Scraping for E-Commerce: Why Rotating Proxies Are a Must

E-commerce websites are a hub of information, info about pricing, available products, and the stock that a retailer has, etc. To competing vendors, this information is vital. Thus, web scraping tools exist.

Web scraping

But e-commerce websites, having also recognized the importance of data stored in their servers, have come up with anti-scraping tools to thwart the extraction of data from their websites. The detection techniques constitute the main challenges of web scraping.

Challenges of Web Scraping

Anti-Scraping Tools

The anti-scraping tools work by detecting any IP address that makes multiple web requests. Since scraping mainly entails making numerous requests to obtain the requisite data, then the anti-scraping tools automatically flag the IP address behind this.…

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7 Ways to Use Instagram Video to Growth Hack Your Account

If you want your Instagram account to grow quickly and generate more leads and sales, you should create more videos. Videos generate more attention than other types of content as they move in the feed. People’s eyes are naturally drawn to them.

Creating video content for YouTube

Creating videos for Instagram might seem like a colossal task. This is why I have shared some tips on video creation and other strategies that will simplify the process and help you grow your account quickly…

Create videos that are a few seconds long

One thing you will like about the video creation process is that your videos don’t have to be very long.…

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How To Pick The Best Employee Time Clock App For Your Business?

The current pandemic has changed the way organizations work in unexpected ways. Keeping track of employee time in the age of Covid-19 is important now that remote working has become the norm. It is challenging to know if your remote employees are working productively. However, with an employee time clock app you can track your employees’ work hours, monitor your team’s performance and identify improvement areas.

Using time clock application

Moreover, these digital tools give employers an upper hand with detailed insights into employees’ working hours and productivity levels. They help reduce manual and error-prone data entry to improve payroll accuracy so that employees get paid for the exact hours they clocked in.…

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5 Reasons Why You Need Digital Marketing for Your Small eCommerce Business

The role of digital marketing in growing an eCommerce business has never been more crucial. Having an online store means that you need to devote the time and budget to grow sales using social media, search engines, paid advertisements, and more. But that isn’t always easy.

Digital marketing for ecommerce

Small business marketing can be time-consuming, expensive, and take a while to take root if you aren’t sure where to begin. It can also feel like you’re blindly throwing darts at a board and hoping that something sticks. However, the results are absolutely worth the effort when you finally get to a place where you’re making six- or seven-figures in sales monthly.…

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4 Reasons Why SEO is a Smart Move for Your Business

Research has shown that we’re spending around 6 hours online each day, and that number is rising! With so much time spent on the internet, it’s no surprise that brands are fighting for the limelight in the digital space.

Browsing a website

An essential part of boosting your brand’s online presence is by increasing your search engine rankings. If your website isn’t appearing on the first page of Google, you won’t drive much traffic (if any), as who clicks beyond page one? SEO is a powerful digital marketing tool, as it focuses on getting your website to rank first, second, or third in search rankings.…

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Can Two Amazon Accounts Share Alexa?

According to several researches, more and more people, due to their laziness (are we being too harsh?), prefer to use digital assistants in order to complete the simplest tasks. Therefore, digital assistances like Siri, Google Assistant, and Alexa are on the peak of their popularity.

Amazon Echo Dot 3rd Generation and Alexa

photo credit: YouTube

Alexa is considered to be one of the most widely used digital assistants, especially among Amazon users. For using Alexa, you need an Amazon account; it is important to mention that you don’t need an Amazon Prime for using it. Everything is pretty simple, all you need to do is to open up an Amazon account, obtain an Amazon Echo device, and download Alexa’s app.…

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Businesses Underestimate The Danger of DDoS Attacks

Cyber attacks cost businesses money, valuable trade secrets, and sometimes their reputations. For these reasons, smart companies invest heavily in network security efforts to detect, handle, and deter threats to their computer systems. However, Distributed Denial of Service (DDoS) attacks are types of cyber attacks that seem to fly under the radar of many corporate security specialists.

DDoS attack prevention

What is a DDoS Attack?

A DDoS attack happens when a group of linked devices sends large amounts of traffic to a network or server to cause the system to crash or become inoperable. Cyber criminals traditionally take two paths to deliver DDoS attacks.…

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How to Enhance Your Squarespace Site

Ever since it was released back in January 2004, Squarespace has helped thousands of people and their websites thrive. This platform can also help you get your feet off the ground, but if this is your first time, you may not know how to design your website.

Enhancing Squarespace website

If you’re unsure on how to go about things, read on to learn tips and tricks for enhancing your Squarespace site.

Improve Accessibility

When enhancing a Squarespace site, the one thing you should always focus on is accessibility. Sim plicity is key, and everyone who visits your site expects that. They should not have to jump through hoops just to get to a certain feature.…

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