POST CATEGORY : Information Technology

8 Most Common Local SEO Myths

Very often local businesses spend money, time and energy on things which have little to no impact on their rankings in SERP.

Following the wrong practices can even negatively impact your SEO if you are not careful.

Local SEO myths

Given below are some common local SEO myths.

1. All Backlinks Produce The Same Results

Not every backlink has the same impact on your SEO. The authority of the site from where you get a backlink plays a huge role in the link-juice that you get. For example, backlinks from forum profiles, web profiles have little to no value for your SEO. Rather they can kill your SEO efforts.…

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4 Essential Steps to Kickstarting Your Online Business

The number of online buyers is expected to reach 2.14 billion in 2021. And that’s great news for entrepreneurs that are thinking of launching their own business. Even though the competition can be fierce, the opportunities to make sales and leverage digital business tools allow almost anyone to create a store and find their audience.

Start an online business

photo credit: Adomas Aleno / Unsplash

But getting started can be scary as well. You have to navigate countless regulations, figure out your place in the market, and be ready to meet customer expectations from day one.

To help you get started with all of that (and more), let’s go over a few of the key steps you’ll need to take to kickstart your online business in 2021.…

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Add to Your Small Business Skillset with G Code

Whether you’re planning on investing in CNC machinery or already use it as part of your process, learning G Code could be a real feather in your cap. Don’t worry if you’ve never coded before or aren’t sure where to start, it’s incredibly easy to pick up with a little time and effort. Although you won’t become a master on your very first go, it’s an essential skill when it comes to making the most out of your CNC machine.

CNC machine programmed with G Code

photo credit: Peter Martin Hall / Flickr

Whether you’re interested in G Code milling commands or looking to develop a more general understanding of operations, your small business could really benefit from any newfound knowledge.…

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3 Types of Data Storages You Can Consider For Your Business

One of the biggest (and most important) operations for your business is data storage. From website files, mobile applications to backing up company data, it is important to have the right storage solution for your business. Above all else, your confidential information needs to be secure at all times. If you have a large amount of physical files in your office, you could look into using secure offsite storage facilities. Such buildings are seismically engineered and internally designed to restrict access. Everything from the rack layout, pathways, and lighting are calculated to minimize risk.

Data storage

If storing data is one of your biggest headaches, this article is for you.…

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Learn How to Send a Mail Merge and Why You Should Start Using It

Discover the steps to send a mail merge and why it can benefit anyone and their business

Businesswoman sending mail merge

Whether you are a business owner, digital content creator, or someone who likes to stay in touch with friends and family, using a mail merge can be extremely helpful. It will allow you to send emails to hundreds or thousands of readers with the click of a single button. In addition, you can use mail merge tools to view analytics on who opens your emails, what kind of subject lines work best, and more. Learn how to send a mail merge and why you should incorporate it into your routine — it can drive more sales, increase viewership, and create a community within your brand.…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Choosing the Right Software Licensing Strategy

Choosing the right licensing scheme is critical to a software product’s success. Potential customers will not license your software if you choose the wrong licensing structure, even if your software is better compared to competing solutions. In addition, the right licensing strategy can pave the way for innovative and successful marketing strategies. As a result, one could argue that a software company’s success is determined by how it licenses its software.

Software licensing management

photo credit: Fotis Fotopoulos / Unsplash

Working toward higher-quality software license management is a must for most large or growing businesses. Working toward the target of implementing the best software and license management practices enables organizations to identify a complete software inventory as well as operate within established guidelines.…

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Automating LinkedIn prospecting With The Kaspr Tool

A digital prospecting tool simplifies the collection of your prospects’ contact information on LinkedIn. It is also indispensable in the hiring process of a high-potential candidate. The latter has the skills required for a job opening. Marketers and recruiters can move forward more quickly with automated LinkedIn prospecting. They focus more on tasks that help their business grow.

Kaspr app screenshot

A powerful Tool for LinkedIn Prospecting Automation

LinkedIn prospecting automation requires the Kaspr plug-in to be installed on your Google Chrome browser. Use the free trial version to test all its features. You can also choose between several subscriptions depending on your needs.…

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6 Myths About Microsoft Certification

Windows operating systems and Office software are the two things for which Microsoft is famous worldwide. Furthermore, the company trains individuals to become qualified and skilled technicians and administrators to support and run their application products and advanced systems.

Microsoft certifications

Numerous work-related and personal benefits can be achieved through a Microsoft certification as it points out one’s proficiency and expertise in the IT sector. Therefore, attaining these certifications is a handy tool and achievement for a person who wants to progress and succeed in the IT world.

As Microsoft certifications are gaining popularity, a few myths arise around them. This article aims to expose the same so that you can have a better and correct overview of these credentials and training requirements.…

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How to use Statistical Analysis to Increase Revenue?

Statistical analysis plays a crucial role in business. It’s the method of collecting, recording and analyzing large amounts of data to discover patterns and trends. It helps in decision-making, achieving the goals and objectives of the organization and increasing revenue. It is a scientific tool used to carry out decision-making.

Statistical analysis for revenue increase

Statistical Analysis and Revenue Generation

The main objective of any business is to gain revenue. Statistical analysis uses big data analysis to generate more revenue.

Big data is a collection of huge volumes of data that cannot be analyzed via traditional methods. Big data is predictive information used to predict future trends.…

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