POST CATEGORY : Information Technology

The Science Of Video Marketing For Small Businesses

Statistics of recent years speak volumes about the active transition of both users and marketers to a separate type of content – video. Netizens give about 70% of their traffic to watching videos and other media.

Video production for marketing

Given this attractive figure, small businesses are also turning to video in the race for consumers’ attention. Today we’ll take a look at how video marketing is driving the exponential growth of projects, how it improves Google rankings, and how to professionally create and edit marketing videos for small businesses.

How does video marketing affect small business growth?

Along with influencer marketing, the transition from statics to dynamics is a new trend that every self-respecting company must follow.…

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Why You Should Outsource eCommerce Order Fulfillment

As an e-store owner, you know the deal does not end with the customer paying for the item. You have to take care of the shipping, packaging, inventory management, handling returns, and such. That’s just the beginning of the entire process.

Ecommerce order fulfillment

You have to make sure product delivery is handled perfectly, so you get good reviews, then repeat business, improving your bottom line. It’s a pretty complicated process that involves managing and coordinating shipment and transportation of the items to the end consumer.

Here is an outline of the benefits you get when you outsource eCommerce order fulfillment.

Helps you avoid long-term lease agreements

If you choose to keep your order fulfillment in-house, it means you enter some long-term lease agreements and other commitments so that you get space for your inventory.…

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The Rise of Data Science and Big Data: Everything You Need to Know

Everything we do produces data. In the past, that data has to be recorded to be useful in any meaningful application. Today? Today you cannot escape it. Apps track each other, information that you gave to one site might be available to others, and of course your behavior, your accounts, and more are all logged. Your behavior is worth money, and today they can quantify it and commodify it.

Big data science

There are new privacy laws coming into effect that are set to improve the control you have over how other company’s track you, but they are still slow coming. What is more, the power and potential of what data science and Big Data can do for the world mean that it is in everyone’s best interest if certain types of data are universally available – albeit not connected to you.…

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How Tech Is Changing the Way Small Businesses Run

Technology propels companies forward, from streamlining processes to boosting security to improving communication and expanding research capacity. However, it is also evolving at a breakneck pace, and keeping track of the ongoing advancements is an enormous challenge.

Businesswoman using tech

In a tech-driven world, any company will not survive without embracing the changes. To determine which tech is most suitable for your organization, let us first understand how technology is reshaping the way businesses work.

Candidate Tracking Systems

An expanding business needs new talents to sustain its growth. Recruiting an HR staff to handle the hiring process is a crucial step. However, it is not enough to get the best candidates.…

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What Should You Check When Looking for Digital Directory Signs for Your Building?

Digital directories and wayfinding signs could quickly help visitors and staff provide accurate information. There are various sizes and options for digital directory signs available in the marketplace today.

Digital directory sign

photo credit: Poly Surasit / Pinterest

According to a market research report the global digital signage market is estimated to close in 2021 at a value of $16.3 billion. Furthermore, the sector is expected to grow at a CAGR of 11.2% in the next five years. These numbers are an indication as there are multiple players involved in the digital signage sector.

How do you go about selecting the best brand to purchase wayfinding and directory signs for your building?…

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Impactful Marketing Analytics Dashboard for Clients

Today, marketing analytics dashboards exist in every business environment to translate and display data in a particular way that is readily available and manageable for the audience.

Marketing analytics dashboard

For instance, a marketing dashboard, in general, will report user behaviour on a company website, followed by measuring the effectiveness of online marketing campaigns. Lastly, track progress on every internal company conversion goal. Marketing analytics dashboards are built to explore one-off data analysis and recurring monthly reports, or sometimes does both.

Here the more significant consideration is your stakeholders. The question is, do they care about the metrics? And even if they do, which ones are the concerning aspects.…

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How Valorant Games can Help You to Get Rid of Your Stress?

In the modern era, the individuals are struggling a lot to earn a livelihood, as they work for the whole day, so that they can earn a good amount of money to survive in this cutthroat competition, which results in plenty of stress and depression on their head. That is why the experts have invented a game for the welfare of individuals, which is named as Valorant game.

Valorant games

This game is an ideal platform for the individuals by which they can easily get rid of their stress and tensions because this game has been invented keeping the situations of the individuals in mind, and this game has all capabilities which can easily attract the individuals and help them to forget about theirs stress movements, and enjoy their time.…

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Is Browser Testing Crucial?

Once the businesses or companies will indulge in the right kind of testing systems for browsers , they are going to be in a position to find out if the website is working as per the envisioned purposes or not. Hence, this is considered to be one of the most critical aspects for developers to make sure that they can build up more browser-agnostic websites.

Browser testing

Diverse types of combinations are quite conveniently available on different kinds of operating systems that should be accessed in all such cases so that the right kind of decisions are always made. Here a uniform user experience may easily be offered across a different range of browsers and devices to the consumers.…

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Why File Form 2290 Online?

If you are into the trucking business, you must be aware of form 2290 and Heavy Vehicle Use Tax (HVUT). The IRS mandates that every person who owns a heavy highway motor vehicle weighing 55,000 pounds or more and covered 5,000 miles or above in the odometer file form 2290 and make the HVUT payment.

Fleet of trucks

You can file form 2290 online or manually. Manual filing of form 2290 can be time-consuming and tedious, whereas e-filing allows you to file much faster, and with ease. When you e-file, you will receive your stamped Schedule 1 copy within minutes compared to paper-filing, which takes up to 6 weeks.…

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10 Tips For Creating Educational Software And Technology-Assisted Learning Solutions

Have you already noticed how much the pandemic has affected all areas of our everyday life? Healthcare workers have to learn new things and find the right solutions. Along with medicine, information technologies have also made significant strides. Such spheres as purchasing, administrative services, hosting events, education, etc., have moved online.

Present-day e-learning

Many of us have paid special attention to online education. With the onset of the epidemic, thousands of students lost the opportunity to attend lectures. Today, e-learning software development has made great breakthroughs. Online education is the only way of continuing education. What is even more interesting, e-learning applications not only bring benefits to users, but they are very promising for them.…

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