POST CATEGORY : Information Technology

Why Connectivity Is the Future for Small Business

With hybrid and remote working being touted as the future of small businesses around the world, it is important to understand what this may mean for your business. There are changes afoot, and to keep ahead of the pack, you need to be technologically aware and connected. Research has shown that productivity remains high when employees work from home and that remote working has many advantages such as cost-cutting and even innovation.

Tech connectivity

If you are considering the move to remote working for your small business, there are a number of considerations. This article argues that the future of small businesses and their success will be dependent on business connectivity.…

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4 Ways Blockchain Is Revolutionizing the Industrial Sector

The blockchain has proved to be a revolutionary technology. One that has not only sent seismic shocks across the societal fabric but also uprooted the future of the industrial sector.

Blockchain

Around the world, global supply chains, healthcare providers, food and beverage manufacturers, government bodies, and innovation think tanks are leveraging different ways they can integrate blockchain into their existing protocols.

Because the Blockchain is a decentralized ledger that has the capacity to store huge sums of data, and process it efficiently, its utility in the industry is unquestionable. Many leaders have already found ways to utilize the Blockchain to achieve visionary business benefits, and with the rise of the blockchain API, integration is becoming possible across industrial lines.…

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Types of QA Tools and Their Functionality

Testing is done to make sure there aren’t any bugs in the software. In order to do this, a tester uses different types of tools.

QA tools

In this article, we will discuss the three most common types of QA non-functional testing tools, which are management testing, functional testing, and performance testing. QA tools are an important part of the software development process that ensure a quality product.These three types allow testers to focus on specific aspects of their work and avoid overlapping or duplicating efforts while also determining whether there is room for improvement in the areas they cover.

1. Management testing

Management testing is used to determine steps in the software development process and determine whether there are any problems with them.…

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How to Ramp Up Your Local SEO in 2021

If you’re in business today, your online presence is probably the most important piece of real estate that you own. But if you can’t get anyone there, then it isn’t worth anything. That’s why search engine optimization (SEO) is such a crucial piece of any marketing plan so that you can get in front of your target audience on a regular basis.

Local business SEO

This is especially true in the local context where you’re competing against other companies both local and international – to target specific people in your geography. At Trusted Search Marketing, we’ve learned a lot from our time in the business and we thought we would share our top 5 local SEO tips that can take your business to the next level.…

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Marketing Strategies to Increase Your Blog’s Traffic

While blogging is an amazing way to express ourselves and make some extra earnings, it undeniably has its peculiarities and needs. Blogs have been around almost as long as the internet, and this means that there are tried and true tactics that can help any blog increase its traffic and become more successful.

Blog marketing

And with that in mind today we’ll go over some of these strategies one at a time. So you can bring your blogging to the next level and make the most out of your efforts.

Promote your blog with Social Media

While blogs were the main source of content back in the day, that no longer is the case.…

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Passwords: The Key to Protecting Your Business

Did you know that the average password contains eight characters or less? That’s not secure—far from it! And yet, 90% of internet users are in fear of having their accounts hacked. If that’s the case, why aren’t people using more secure passwords?

Password protected

The topic of passwords is a difficult one, especially when it comes to business. It’s not uncommon for employees to take the easy route and use the same one-or-two passwords across all their work accounts; they may even use the same passwords they use for their personal accounts.

Weak passwords are among the quickest ways to have your business hacked.…

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Converting JPEG Files Into PDF Will Reap Many Benefits

There’s no running away from the fact that there are plenty of image formats available these days. So when PDF is concerned, it is chanted as the most suitable format out of all the options available.

Image conversion

For your information, the PDF is known as the most suitable format due to its incredible benefits. Especially when a JPG file has to be converted into PDF format, people rest assured about the quality of the image. If you don’t know, most of the images are in JPEG format and are of high resolution. This means you will eventually have a lot of problems when converting the images unless you utilize a PDF converter.…

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The Science Of Video Marketing For Small Businesses

Statistics of recent years speak volumes about the active transition of both users and marketers to a separate type of content – video. Netizens give about 70% of their traffic to watching videos and other media.

Video production for marketing

Given this attractive figure, small businesses are also turning to video in the race for consumers’ attention. Today we’ll take a look at how video marketing is driving the exponential growth of projects, how it improves Google rankings, and how to professionally create and edit marketing videos for small businesses.

How does video marketing affect small business growth?

Along with influencer marketing, the transition from statics to dynamics is a new trend that every self-respecting company must follow.…

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Why You Should Outsource eCommerce Order Fulfillment

As an e-store owner, you know the deal does not end with the customer paying for the item. You have to take care of the shipping, packaging, inventory management, handling returns, and such. That’s just the beginning of the entire process.

Ecommerce order fulfillment

You have to make sure product delivery is handled perfectly, so you get good reviews, then repeat business, improving your bottom line. It’s a pretty complicated process that involves managing and coordinating shipment and transportation of the items to the end consumer.

Here is an outline of the benefits you get when you outsource eCommerce order fulfillment.

Helps you avoid long-term lease agreements

If you choose to keep your order fulfillment in-house, it means you enter some long-term lease agreements and other commitments so that you get space for your inventory.…

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The Rise of Data Science and Big Data: Everything You Need to Know

Everything we do produces data. In the past, that data has to be recorded to be useful in any meaningful application. Today? Today you cannot escape it. Apps track each other, information that you gave to one site might be available to others, and of course your behavior, your accounts, and more are all logged. Your behavior is worth money, and today they can quantify it and commodify it.

Big data science

There are new privacy laws coming into effect that are set to improve the control you have over how other company’s track you, but they are still slow coming. What is more, the power and potential of what data science and Big Data can do for the world mean that it is in everyone’s best interest if certain types of data are universally available – albeit not connected to you.…

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