POST CATEGORY : Information Technology

A Brief Guide to RPA Scaling and Implementation

Robotic Process Automation (RPA) is beginning to thrive. It is the subject of investment for over 80% of Global 2000 companies. In case you’re not familiar with RPA it is where manual processes are automated to the nth degree. This brings considerable productivity benefits.

RPA

Few seem to doubt that over the coming ten years, more and more industries will be using RPA to some degree and that is despite the numerous RPA challenges that need to be overcome.

Scaling and Implementing RPA

A big challenge for the industry is to scale the RPA solution so as much of the business is automated as possible.…

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4 Keyword Research Mistakes No SEO Guru Will Tell You

Thanks to the pandemic, internet penetration has increased. As a result, it has become more important than ever for business owners to optimize their websites to rank higher on the SERPs.

Keyword research

As per a study, 66% of business owners like to do keyword research on their own. Unfortunately, most of them tend to make keyword research mistakes to beat their competition.

So, we went ahead and compiled a list of four common keyword research mistakes webmasters make and end up regretting later.

Grab a pen and paper. This blog post is going to be worth all your money!

Mistake #1: Not Understanding the Search Intent

Most of the time, webmasters think about which keywords will help them rank their website rather than “how can they satisfy the searcher’s intent.”…

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7 Examples of New Technology That Can Help Your Marketing Plan

Nowadays digitalization is everywhere and marketing is not indifferent to it seeping into it. Multinational companies to small businesses are utilizing digital marketing for their companies to bloom in existing market and other markets that were inaccessible previously.

Customer communicating with AI chatbot

The merging and leveraged use of technology to extend or increase the outreach of marketing businesses rely on generic and marketing specific technologies which have come to be known as “MarTech”.

MarTech makes it easy for brands to reach potential consumers through social media and other means. This can range from the websites people visited, where often ads of specific brands pop up and highlight that company’s product to deep analysis of the target market to create promotional activities that tap into the deep psychological makeup of the potential clients.…

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Level up Your Email Campaigns: Top Tips for a Compelling Email Company

A whopping 300.4 billion emails were sent every day in 2021.

In other words, if you want your email to stand out, it’s going to take some work. Not only you should focus on mass email deliverability, but you should also focus on your message.  Fortunately, it’s not impossible to craft a message that’s compelling enough for the recipient to read — and take action on, too.

Email campaigns

Indeed, focusing on mass email deliveries is important, but – first thing first – mastering the art of email copy can transform your business. And, with these four tips, you’ll be well on your way to doing so.…

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6 Common Amazon Advertising Mistakes You’re Best to Avoid

With tens of millions of products for sale on Amazon at any given moment, it’s not always that easy to ensure your business stands out. Dozens of sellers might be offering the same products as you, and the only thing separating you from them can be your advertising strategy.

Online selling

Photo credit: Tumisu

Amazon advertising isn’t always easy to understand when you’re new to the world of online selling. However, if you’re aware of the most common mistakes, like those listed below, you may be in a better position to avoid making them and help your online business thrive.

Using a Google Ad Strategy for Amazon Ads

Your Amazon advertising strategy may be similar to the one you use for Google advertising, but the two aren’t the same.…

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How and Why NFT Games will Change Our Future

NFTs, which have been around since 2014, are increasingly utilized to buy and sell digital art. NFTs have cost around $174 million since 2017. NFTs are digital collectibles. It represents music, cinema, art, and gaming.

Axie Infinity screenshot

To trade NFTs, you need Bitcoin. Several NFTs allow for digital asset ownership and transferability. Art, music, weaponry, literature, and geography may all be used to create in-game assets.

Game developers and writers maintain full rights to all data, assets, and characters created in their games. You must pay for everything in your game, but you do not own it. When you stop the game, your money is gone.…

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DDoS Attacks: Causes, Effects and How to Protect your Site

A DDoS attack is surprisingly easy to carry out and millions of websites worldwide are affected every year. And the worst news? The numbers are growing every year.

DDoS attacks

photo credit: Istockphoto.com

It almost seems like a part of life these days: the more successful your website is, the more likely it is that you will be attacked at some point. But there is also good news: you can significantly reduce the chances of a successful DDoS attack on your website.

You might be wondering: what exactly is a DDoS attack? And how can I protect my website against it? In this article, we’ll explain exactly what DDoS attacks are, examine what can make your website vulnerable to them, and help you minimize the likelihood and impact of a DDoS attack.…

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6 Quick Ways to Speed Up a Slow Mac

The biggest pain of an aging Mac, like with any device, can slow down and performance significantly drops. However, this may not be just because of old hardware – there are some speedup tips to help improve your Mac performance in a matter of minutes.

Apple Macbook

Update your MAC

The most important thing with maintaining a Mac is to keep it up to date. Regardless of speed, it’s important to do it for security purposes. You can also use an Apple trade in service to upgrade to a new laptop. However, an older OS often performs worse than its latest version, so make sure to schedule an OS update imminently if there is one.…

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Best Way to Grow Your Business Through Online

Nowadays, when consumers want or need information on something, they do not go to the yellow pages or the local newspaper, they search for it on the internet using a web browser, or as it has become popular today to use an AI device to find it for them. What this means for those who own businesses is that there is a whole new way to grow and expand your business and that is to realize the importance of strategically positioning yourself in the online market.

Online business presence

Jimmy Huh SEO can help you expand your company’s online presence, improve your position in the search engine rankings, and eventually to increase the income generated by your company.…

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These Are the Tasks your Business Will Soon be Using Software to Do

You are already using software to perform a number of business tasks that were once done manually. A good example of this is document editing.

Analyzing using software

Your business degree did not come with a guarantee that you would be a good writer or editor. Official communications from CEOs are usually a jumbled mess. That is why someone else takes that writing and reworks it for public consumption. If that didn’t happen, the communications would be unreadable.

Many startups don’t come with executive secretaries that do the editing. That is where software has stepped in and made it easier for people who are not trained in written communication to do a passable job.…

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