POST CATEGORY : Information Technology

Utilising Search to Start and Grow Your Business

As a search marketer for over ten years and CEO, I decided last year to start my own business and have Google to thanks for it’s success to this day. Here are a few key insights to help any CEO or business owner looking to start their own business online.

search marketing

Align Your Business To Search Behaviour

One of the first marketing 101 lessons at any school is that the pathway to success in 99% of cases is to meet an existing ‘need’. Google has the perfect free tool called the keyword planner which can help you understand what people are searching for and therefore the most popular sets of ‘needs’ in society.…

Continue reading →

High-Tech, High-Touch: Relevancy and Relationships for Today’s Young Businesses

Today’s marketing landscape is radically different than it was just one decade ago. It continues to evolve at an ever-increasing rate, keeping pace with the latest technological innovations.

mobile tech

Successful companies have adapted to the demands of this new environment, integrating competitive SEO and social media campaign initiatives into their marketing portfolios. Those who turn their backs on these changes put themselves at a steep disadvantage. However, those who are a bit too eager to go full-tech run the risk of falling even further.

The problem isn’t that businesses choose to embrace the high-tech transformation. After all, in order to remain relevant, a company needs to play ball on the same field as its competition.…

Continue reading →

What to Look for in a Document Management Company

When you are partnering with a document management service provider, you need to be sure that your data is well taken care of.   Indeed, there are many factors to consider when you are choosing from a list of service providers.  It’s an important decision to make – even more important than you realize.  How so?

document management system

Firstly, document management itself is crucial.  When you need to manage gigabytes of documents, you can’t afford to blink; if you mis-manage your documents, you can be sure that you can fall well behind schedule.

There’s a domino effect that occurs when you choose the wrong document management system (DMS) – including: poor time management, poor work ethics, poor work completion, bad customer feedback, and more.…

Continue reading →

The Top Three Benefits from Using Business Intelligence Software

Let’s face it, you don’t have time to manage and sort all of your company/department data with hours of manual labor. Thankfully, there’s business intelligence software that can do the hard work for you with just a few clicks!

business intelligence software

What Can Business Intelligence Do?

The goal of business intelligence is to better assist you in making more informed decisions on behalf of the company. Here are just some of the benefits:

  • You’ll see inside the minds of your customers and figure out what behavior they’re following, what they’re buying and when they’re buying it.
  • Identify any upsell or cross-sell opportunities that may exist.
…Continue reading →

What Kind of PBX Phone System is Right for Your Business?

In order to understand which PBX phone system will best suit your business’s needs, you should understand what a PBX system actually is. PBX stands for Private Branch Exchange. The system exchanges and connects multiple phone calls from one user to another or from one department to another (“for Human Resources press 1…” etc) in a company or organization. Incoming calls go to an auto-receptionist who directs the call to the right employee depending on the needs and response of the caller. Outgoing calls travel through the PBX phone systems to connect with outside lines.

staff taking pbx calls

The need for a complex business telephone system is still very high for almost any business imaginable.…

Continue reading →

eCommerce Basics for First Time Entrepreneurs

Many people are finding a new freedom by building online businesses. Being your own boss can be incredibly fulfilling if you are willing to learn and do some hard work. If you are thinking about building a store online, you’ll need to know some basics about eCommerce if you want your business to be successful. Learn about these key principles first.

online shopping

Web Marketing and Traffic

Web traffic simply means the people who visit your website, and no online store can be successful without it. You need to get the word out about your business, and entice people to come take a look.…

Continue reading →

Don’t Let Your IT System Become Your Business’ Downfall

Technology is now an integral part of all businesses, no matter what the industry.

Without the right technology, your business is likely to fail, which is why many small business owners are keen to invest in the latest IT systems and electronic devices. This, they assume, will help increase staff productivity, business efficiency and the overall quality of their customers’ experience.

IT system breach

Despite the necessity of having a comprehensive IT system in place, there are problems and issues which your business’ IT presents. There have been many horror stories over the last few years about large companies becoming the victims of hackers; their customers’ private information and business’s sensitive data being accessed by third-parties.…

Continue reading →

Why Your Small Business Needs to Optimize for Mobile Browsing

According to the Pew Research Center, 56% of adults own smartphones in the United States. There are also an increasing number of teens and kids using smart phones as well, for better or for worse. That’s a whole lot of people using smartphones.

This infographic from Microsoft indicates that by 2014, mobile internet should take over desktop internet usage.  That’s a huge change from even five years ago when mobile browsing was cumbersome and awkward on tiny smartphone screens.

Why Your Small Business Needs to Optimize for Mobile Browsing

Now with giant smartphone “phablets” like the Galaxy Note II, mobile browsing is an ease and even a preference over desktop browsing for some users.…

Continue reading →

Does Your Business Need To Use A Transcription Company?

Whatever industry you work in, the chances are there is a lot of administrative work which is required in order to keep the business ticking over. For most people, documenting and paperwork are some of their least favorite tasks, even though they might be vital for the company to remain compliant.

Does Your Business Need To Use A Transcription Company?

But there is an alternative to trying to slog through everything yourself: using the services of a transcription company. You may never have considered using a transcription company; we take a look at whether your business would be benefit from employing their services.

Maintaining records

Running a company inevitably means there is plenty of red tape and the need to keep accurate and up to date records.…

Continue reading →

Solutions For Small Business Mobile Security

Businesses are faced with new chances for growth and endeavors because of the incredible rise in the popularity of mobile phones. Consequently, employees have become very dependent on their wants of being able to operate business applications, to work with data on their own mobile phone, and to view their emails. This scenario became known as BYOD which means Bring Your Own Device.

Employees can do their jobs even if they are not in the office if they are provided with necessary tech tools. This is one of the benefits that employees may obtain from their employers who are managing small or middle-sized businesses.…

Continue reading →