POST CATEGORY : Information Technology

Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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5 Commonly Overlooked Network Security Threats

When it comes to network security, there are two types of companies:

  • Those that are serious about security, realizing that something or someone dangerous is lurking around every corner.
  • Those that don’t think anything bad will ever happen to them.

Where does your company fit in? Even if you’re serious about network security, it goes without saying that you could overlook a threat that could cause major damage, financial loss, and hundreds of hours of lost time.

Hacked

Despite the fact that no network security threat should be overlooked, some of the most common continue to sneak past companies of all sizes in all industries:…

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Tips to Set-up a Business Website on a Shared Hosting Plan

Regardless of the size of one’s business, every venture needs a web presence. A business website is an informational platform that allows companies to introduce their service and product to the world. It is the most convenient way to establish communication with potential clients or customers.

Business website hosting

A business website is also the unique identity for ventures on the web and is an essential part of branding or brand awareness. Despite the obvious advantages of a business website, research conducted by clutch.co (B2B Research Company) revealed that nearly 46% of small businesses don’t have a website.

Almost every small venture is open to the idea of setting up a business website but is unsure of how to go about it.…

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How to Strengthen the Weakest Points in Small Business Security

Small business cybersecurity is an important and often overlooked part of running a business. From employee security problems to information storage, you never want your small business to be vulnerable to information breaches. Unfortunately, small business owners and employees often overlook key security areas. If you want to improve your business’ security, check your weakest points.

Small business IT security

Never Store Your Customers’ Private Information

Most credit card hacks come from small businesses. You should already know not to save CVV numbers or full credit card numbers. If you keep a customer list with any sensitive data, including names and phone numbers, store that information in a secure cloud server.…

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6 Simple Tools to Boost Your Cyber Defenses

Sir Isaac Newton’s Third Law holds that for every action there is an equal and opposite reaction. This law manifests itself in the world of cybersecurity when network security professionals devise a new defense against hacking, and hackers respond with new tools and techniques to breach a network elsewhere.

Cyber security tools

An organization may not be able to stop hackers, but it can at least stay ahead of them with a few simple tools that will at least slow down their development of new hacking tools in response to any new cyber defenses that the organization might implement. Six of the better cyber defense boosting tools are as follows:

1.

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Cyber Security Threats and Your IT Team: Are They Ready to Protect Your Business?

Cyber criminal

Cybercrime is a serious problem that costs billions of dollars every year. Not only is it continuing to increase, cyber attacks are becoming more customized and sophisticated. Not only that, the list of computer crimes is growing. It currently includes:

  • Intellectual property theft: this includes theft of any copyrighted material, trademark violations and theft of trade secrets.
  • Phishing scams: hacking a computer and sending multiple emails with the intent to deceive recipients, often into sending money or giving out personal information.
  • Circumvention of security systems: interference with security cameras and alarm systems in order to gain illegal entry.
  • Spreading viruses: worms and viruses can have a devastating effect on your business’s continuity and cost you monetarily and in lost data.
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How Modern Tech Innovations Reduce Operational Time Losses

Increasing Your Research Palette

Oftentimes it can be difficult to find information about a given organization or corporation. You do a Google search, but everything you find is sanitized. When you need information from an unbiased source on a corporation, finding that data will usually take a lot of time and energy. That time represents a diminished opportunity cost.

Time

When you’ve got to spend hours getting the measure of an organization, those hours can’t be devoted to more fruitful, productive activities. When it comes to business, curtailing opportunity cost wherever possible is a very wise strategy. So if you can consolidate your research parameters such that they deliver more information at less time expense, it’s like making money.…

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Local SEO: Does Where You Host Your Website Really Matter?

While it’s still open to debate on any given day, up to a third of Google searches are for local businesses. The search engine provider has also stated that local searches on mobile devices are growing fifty-percent faster than other types of queries.

Local SEO

If you own a local small or medium size business, you could be losing hundreds, even thousands of potential customers if your web hosting isn’t up-to-par. Considering we’re in the middle of yet another online boom period (ie., local search), you need to make sure your SEO plan is leaving nothing to chance.

What’s up-to-par mean when considering hosting providers?

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ASP.NET Offers Open-Source Performance Tools For Websites

A Well-Tuned Online Engine

ASP.NET

Your website’s programming has some similarities to an automobile engine. Just substitute lubricating “oil” for functional “coding”. Like oil wears out, certain errors in coding will manifest through the site’s regular usage. How much traffic your site can handle, how it works in differing service areas, how well it performs generally—these things will transition.

When your car’s oil becomes compromised by continuous use, the functioning of the engine is in jeopardy, and so the resale value of the car. The engine could seize up, and then your vehicle is history. Well, there’s little danger of a website seizing up, but it can become so difficult to navigate that users have a propensity to avoid it.…

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5 Things You Should Get from an ERP Demo

Before committing to an ERP vendor, it is essential that you insist on receiving an ERP demo in advance. Since the goal of any ERP is for it to become an essential part of your daily operations and long-term growth strategy, you want to have every confidence you’re committing to the right vendor. An ERP demo is a way to look past the stock sales pitch and get a more honest understanding of what an ERP solution and the vendor who offers it can and cannot do for your company.

Enterprise Resource Planning (ERP)

Here are the five things you should be sure to get:

1.

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