How To Discover Real ROI Using Workplace Analytics

Return on investment is at the forefront of every business leader’s mind when it comes to marketing initiatives and customer experience. Why? Because these things are important to attracting and retaining customers and increasing their business’s bottom line.

Real ROI

But while spending ample time in these areas is both necessary and important, external metrics aren’t all you should be worried about. If you want real and continued business success, you have to also focus on measuring internal operations.

Your business is nothing without your employees. So whether you’re considering getting new technology, renovating your current office space or building a new building to bring on 20 new hires, the only way to maximize your ROI with these types of internal decisions is to find a system that gives you the right data to make better-informed decisions about staffing, your workspace and technology and equipment costs and get employee input.…

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Price Optimization is a Must for Online Retailers: Here’s Why

The speed of change in technology and business is rapidly increasing. Those who are unable to ride the waves of change risk falling far behind their competitors. E-Commerce businesses are always seeing new trends come and go as the online retail landscape continues to shift. Some of these trends are short-lived, while others permanently affect how you should be doing business.

Price optimization strategies for eCommerce

Pricing Optimization Strategies Predict Trends

Dynamic pricing and price optimization are at the core of essential and long term trends.

They consist of pricing strategies that a company uses to take advantage of what consumers are willing to spend, when they spend the most, and their usual buying habits.…

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Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

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Top Tips for Ensuring Your Company’s Payment Processes Are Secure

While procurement officers are obviously focused on ensuring that payments are made on time at all stages, it is also important for the security of transactions to be considered too. Unfortunately, in this digital day and age when we constantly use our computers to complete tasks, and where hackers find ever more sophisticated ways to gain access to networks and systems, companies are at more risk of digital attacks than ever before.

IT security

Thankfully though, there are numerous things you can do to protect your organization when transactions are finalized. Read on for some top tips you can follow today to ensure payment processes are secure as possible.…

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The 5 Biggest Cybersecurity Threats to Home-Based Businesses

If you’ve heard it once, you’ve heard it a thousand times: Just because you have a small business doesn’t mean that you are immune to hacking or other cyberattacks, or that you can let your guard down when it comes to cybersecurity. These days, small businesses, even home-based micro businesses, are just as vulnerable to attacks as major corporations, and the effects can be devastating.

Ransomware attack risks

Unfortunately, despite this reality, many home businesses aren’t adequately protected against the biggest threats to their livelihood. While your business may have protections already in place, such as powerful internet security software, firewalls, and encryption, there are still risks of which you should be aware.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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5 Data Management Issues Small Businesses Have to Deal With

Data management is a problem for every business, but big businesses have more solutions for their problems because of the range of tools aimed at them and their larger checkbooks. Here are five data management issues small businesses have to deal with, as well as explaining the impact these problems have.

Data management

Volume

Big Data is a problem, not a solution. That’s why we pay people who can wade through the data and find exactly the information we need. You can try to collect less information, stop backing up information that isn’t important, and avoid backups of backups except where redundancy is essential to keeping your business alive.…

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Can Text mining Help Small Businesses?

Text mining is a valuable process developed in the 1980s, and helps companies to find solutions for specific and single/multiple business/strategy-oriented goals. It is used in A.I. technology to sift through all written language/text data across the entire world wide web, and also to collect and deliver pertinent information at a high processing speed and as close as possible to real-time.

Text mining

In conjunction with other A.I. applications such as Semantics technology and through Knowledge Management systems/applications, A.I. optimizes the text mining process thanks to its capability to recognize human language, speech and behaviour, and structure ‘unstructured’ data; it works in many ways by simulating the neural pathways of the human brain to make important connections and make sense of things.…

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What’s Fact & Fiction About the 10th Anniversary iPhone

We’re fast approaching the 10th anniversary of the iPhone, and Apple plans to celebrate their achievement with the iPhone 8. Slated for a release this fall, it has all the features of a truly innovative and impressive smartphone that’s worthy of the date. But can we trust the leaks and rumors surrounding its release to give us an accurate idea of the 8? Let’s dive into what we know about the new model and see if we can pin down any solid facts.

10th Anniversary iPhone

Possible Release Date Pinned Down

Experts are pretty confident that Apple will reveal the 10th anniversary edition on either the 12th or 13th of September, but they won’t officially launch it until a week later on the 22nd or 23rd.…

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How Financial Apps and Tools Can Help Streamline Your Productivity

Getting to accomplish all tasks within 24 hours can be difficult especially for business owners who never seem to have enough of time. Considering how important the effective use of time is when it comes to productivity level, it affects other essential areas that must be properly managed for the running of a successful business, such as finances. Then again, proper time and financial management is also important to streamline the productivity of any individual who is looking to secure a bright financial future.

Business people using financial software

Thankfully, there are different apps and tools that are available to help achieve this. However, how do these financial apps really help?…

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