POST CATEGORY : Information Technology

Spending Smart by Maximizing Technological Investments

Technological investments are a part of business. Your business can spend $1 million to invest in new technology and equipment, but how will these technologies transition to profit? That’s the question.

Technology investments analysis

Increased investment doesn’t necessarily mean improved financials.

And small businesses need to know how to maximize these investments, or maybe they shouldn’t invest in certain technologies too early. Oftentimes, a small business will make an investment that keeps them cash-strapped and not able to recoup their money fast enough.

Missed opportunities can be a result of these decisions, which leads to lost financial gain.

Business Case Analysis

Subjectivity in an investment can be offset by business case analysis.…

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Technology in Customer Service: Is It a Good or Bad Thing?

A study done by Forrester found that improving customer experience is the top priority for 72 percent of businesses. With that being said, only 63 percent of marketers in these companies implement new technology to help improve a customer’s experience.

Customer service officer

While the road to adopting technology in customer service might be slow, it’s still prevalent in today’s world. Here’s a quick look at both the efficiency and drawbacks of using technology to improve the customer experience.

Technology Speeds Up Help

In the past, to get help from a company, you would have needed to call in, wait in line and finally explain your issue to a representative.…

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How Companies Can Make Life Easier for Maintenance Employees (and the Company)

Until just a few years ago, large companies looking to improve workflow, cut costs, and streamline processes had to achieve this through months of complex evaluations and costly custom made software. Maintenance processes often topped the list for this sort of organization, as maintenance is a notoriously costly but necessary part of so many businesses, small and large.

Today, it may still seem costly to reorganize and improve maintenance processes, but failing to jump on this bandwagon now could and probably will end up costing businesses even more.

Going Mobile

For existing businesses, especially those in manufacturing or with large or multiple facilities to look after, moving into this new tech age might seem like a nightmare.…

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Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Three Comprehensive Tools Across Three Categories For Entrepreneurs

The famous philosopher Thomas Carlyle once said, “Man is a tool-using animal. Without tools he is nothing; with tools he is all.” In today’s modern, connected world, tools are more than just inanimate objects we build with, but those we use digitally to improve businesses and connect people around the world.

Busy entrepreneur

As entrepreneurs, tools are vital to long-term success. With the right instruments, you can take your business further, get things done quicker, and save money on costly resources. The following tools across three categories — search engine optimization, customer service, and content marketing — help your business do just that.…

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Why Most Businesses are Keen to Establish a Strong Online Presence

Accessing the internet is like getting in and out of your house or calling someone on the other end. It is simple and offers the best platform for users to connect. With the mobile technology quickly advancing, people visit their social media accounts using their mobile phones. This means that, by tapping into that market, you will be able to propel your business to greater heights.

Online presence

It’s imperative for your business to establish a strong online presence. And in the process, you may need to outsource the online marketing roles to the best SEO Company locally in order to get the most of your effort.…

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5 Must-Have Learning Management Systems (LMS) Features for Employee Training

Picking a learning management system for employee onboarding and training can be a stressful affair. There are more than 180 sophisticated learning management systems in the market today and each one of them offer unique features and tools to make elearning fun, engaging and productive. But not all features may be required for your specific organization needs.

Learning Management Systems (LMS)

In this article, we will take a look at five specific must-have features that your LMS should offer.

Mobile Support

Smartphone are ubiquitous in the modern workplace. Yet, several legacy LMS applications do not offer comprehensive support for learning over mobile devices.

Mobile learning is important for two reasons.…

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Car Dealer Chat Targets Your Money Makers

The public often makes the mistake of assuming car dealers make their money on the sale of a new car. It makes sense; they’re big ticket items and it’s easy to assume that someone is profiting when you pay a few tens of thousands of dollars. But as you know, selling cars has a very thin profit margin, and only about 30 percent of a dealership’s gross profits come from the sale of new cars.

Car dealership

Dealerships make most of their money from their two other major departments: Finance & Insurance and Parts & Service. According to Edmunds, the average dealership saw 37 percent of their gross profits come from Finance & Insurance and 44 percent from parts and service.…

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Protecting Your Business from Disasters

In the past few months, the United States has witnessed a spate of natural disasters. Along with Hurricane Irma, Harvey, the first major hurricane to make landfall in the United States since 2005, is reported to have caused damages worth $200 billion on the local economy. The tiny economy of Puerto Rico has been staring at a $95 billion loss after Hurricane Maria ravaged the island in September this year.

Business protection

These are not isolated incidents. Business losses owing to floods, fire, hurricane and earthquakes are only going to increase as people migrate away from the country side to cities. As a small business owner, the losses from such disasters can be quite painful.…

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4 Signs You Have Been Hacked

Massive hacking attacks make global headlines. These incidents typically affect governments and major corporations. Large organizations provide a bigger challenge, a larger payoff and, for some hackers, raises their notoriety in this underworld network.

Small business hacker

Yet, small business computers need extra protection too. Persons with unauthorized access can steal your confidential information, compromise your email accounts, siphon money or enroll your computers in a botnet for use in future large scale attacks.

The following are four signs that should catch your and your employee’s attention.

1. Fake Antivirus Popups

Deceptive antivirus notifications that either detect the discovery of a virus or urge you to download a new antivirus, may be a sign of a compromised system.…

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