POST CATEGORY : Entrepreneurs

Marketing Like A Kung Fu Master

When 18 year old Bruce Lee arrived in America in 1959 he had several things working against him. He only had $100 in his pocket, barely spoke the language, and had no employment prospects. However, he did have an insatiable desire to bring his love of the martial arts to all Americans.

Determined to introduce Americans to his style of martial arts, Lee didn’t allow the lack of a marketing budget deter him getting his message out. In fact you may consider Bruce Lee a marketing pioneer in that he mastered the art of free demonstrations long before infomercials gained popularity!…

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Prevent Cyber Crime: Tips To Combat Cyber Criminals At Your Company

preventing cyber crimes in your business

Imagine what would happen if your company’s data was compromised. Cybercrime can cause a company to lose money, credibility and customer trust. Cyber criminals work hard to gain access to your files and personal information. Needless to say, protecting your company against cybercrime should be a priority.

Don’t Rely on Firewalls Alone

Just because your company’s network is protected by a firewall doesn’t mean it’s totally safe. While the use of mobile marketing, desktop mobility and social media make branding and engagement easier, these new technologies also make data much more vulnerable to malicious threats. Because the threats are constantly evolving, the approach to cyber security has to follow suit.…

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Why Accepting Guest Articles Isn’t As Easy as It Looks

Companies often put a large focus on how to submit guest articles and why guest posting is a great SEO tactic, but few consider how difficult it can be to actually accept a guest article on their own site. There are many different choices and different questions that a website owner needs to ask before allowing someone to contribute a guest article, but these questions are often taken for granted.

choosing guest writers for your blog

Unfortunately, not putting time and thought into accepting guest posts can cause website owners more headaches than if they were to take the time to research and writer an article on their own.…

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Small Businesses and Shipping Providers: What Are the Options?

Depending on the industry, small businesses usually depend on logistics and shipping services at some point. While some choose to facilitate those functions internally, others might consider outsourcing the work. When juggling between the two alternatives, it is helpful to consider a few key points.

Any small business owner knows today’s market is extremely competitive, and many small businesses continually battle large businesses to try and stay afloat. Mistakes can be very costly and drive consumers away from a “mom-and-pop” operation to a big business they know will deliver products and results they need. If a business is too small to employ accurate and timely shipping services, it might be better to outsource the work.…

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Is Your Business Aware of Carbon Accounting?

Carbon accounting is the accepted method for calculating how much, or little, your business contributes towards global warming. The concept of carbon accounting has been around for a while now and ERP software developer Epicor has conducted a global survey of businesses, ranging from start-ups to multi-national corporations, on the topic.

They have presented their findings in the above infographic.

Some of the results are astounding:

The fact that 58% of all businesses surveyed were not even aware of carbon accounting is the first shocking statistic, especially from the perspective of green campaigners, but it is maybe even more shocking that of the 48% who were aware of the process, less than 25% understood it correctly.…

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10 Steps to Start Importing from China

When it comes to importing goods from China to the United States, getting started is the most complicated part of the process. Free trade agreements have made business exchanges between the two nations a cinch. By spending a bit of time preparing yourself for the process, you can get started in no-time at all.

tips for importing goods from China

While the process is simple, it is also an exact one. It is absolutely crucial that you follow all customs requirements and do not make any assumptions when it comes to importing goods. A small mistake can be a costly one when it comes to importing goods from anywhere in the world.…

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Top 3 Reasons Entrepreneurs Shouldn’t Do It All

outsourcing business tasksEntrepreneurs are the first ones with the great idea and, more importantly, the first ones to bring it to life. You do more in an hour than 20 people can do in one day.

But how long can that last? Entrepreneurs have a tendency to fall into the “I have to do it all” trap. No one gets the vision as much as you do and no one can possibly do your work as well as you.

In falling into this trap you create a bottleneck. There are limited hours in the day so do you update the database, make those new business calls, work on that report, meet with your product vendor, confirm meetings”¦

If you are like me you probably answered, “Yes, I do it all and stay up late to get it done.”…

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Are You Consultant-Phobic? Check Out These 6 Mind Blowing Benefits to External Advice

benefits of hiring a business consultant

Ever think about hiring a consultant? Think your business is too small to benefit from a consultant? You’re wrong! Check out these 6 benefits before you say “No Way”.

Regulatory Compliance: A consultant would be able to help decide on the most optimal structure for your specific situation. Other compliance requirements like documentation and tax filing are also better done by a third party. Most regulatory provisions are open to interpretation and a consultant would help you to minimize your compliance costs without incurring any penalties for violations.

Performance Optimization: Consultants typically have access to benchmarking data across diverse industries on areas such as best practices, cost elements, strategy options and so on.…

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Is Your Answering Service Helping Your Business?

business virtual answering service

Call answering services can be a great, cost-effective way to enhance your customer service without taking on a full-time staff member. A phone call is likely to be your clients’ first interaction with your company, so it’s important that you choose the right service for your business.

How can you make sure your service will make your business look good? Remember that:

First impressions matter. Are the virtual receptionists answering your calls happy? Do your callers hear ring after ring before they pick up or are they greeted right away by a live person?

Call your perspective answering service several times before you sign up and you’ll see what your callers will go through when you finally forward your line.…

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Tips to Reconvert Leads (and Why It Really Matters)

Your website is out marketing your local business 24/7, right? If it’s doing a good job, you’re getting a lot of visitors. With a good call to action, hopefully a fair majority of your visitors are taking an action on your website.

As positive as any action a visitor takes on your website is, a simple visit to your site does not make this individual a solid lead. Instead, you have the opportunity to re-convert this individual (or in other words, convert him or her). After a number of the right interactions with your site, this individual begins to develop into what could be a solid lead.…

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