8 Questions to Ask Yourself Before Making a Career Change

A career change is an interesting journey — it always begins with the same question: what to do next? That’s the very first question one asks his or herself before considering a career transition. But how does that question come up? Well, first it’s a matter of how you feel. You are unhappy with your current daily bore and want to start again in a new exciting adventure.

Contemplating Career Change

The trick is that it takes a lot of thought when making such choices, and a career change is one of those delicate life shifts that can change your life for better or worse.…

Continue reading

Why Link Building Is the Best Marketing Strategy for Small Businesses

Small businesses are constantly looking for valuable marketing and advertising opportunities, but are often limited by tight budgets or minimal knowledge on the subject. While there are hundreds of common marketing tactics to choose from, some are demonstratively more effective than others, with a higher return on investment, a wider range of effects, and a lower barrier to entry.

Link building benefits

Among these strategies is link building, the practice of writing valuable content for offsite publishers and earning links pointing back to the pages of your site. It sounds simple, and it’s true that you can learn the fundamentals of link building in the span of an afternoon, but it takes years to truly master.…

Continue reading

5 Business Ideas that Can Help Students with Their Assignments, College Life, and Everything Else in Between

Studies show that most businesses fail in their first quarter, which is a pointer to how difficult it can be to create a venture and run it successfully. Thus, you must be ready to make mistakes and learn vital lessons. It gets even more difficult if you are a student trying to start a side ‘hustle’ without hands-on business experience.

Studentpreneurs discussing college business ideas

So, you ask, which are some of the best business ideas for college students? Read on to find out.

Student business ideas that work

Whether it is venturing into big business that involves a lot of risks or starting small, the most important thing is that you must hit the road running.…

Continue reading

How to Gain an Advantage as an Entrepreneur With No Experience

Experienced entrepreneurs have a massive advantage over their inexperienced counterparts. They’ve learned hard lessons from failures, they’ve been in positions of leadership, and they’ve had time to build and expand a professional network. Accordingly, it’s no surprise that first-time entrepreneurs are more likely to experience startup failure than serial entrepreneurs who have started multiple businesses in the past.

Inexperienced entrepreneur

Still, everyone has to start somewhere, and there are plenty of anecdotal examples of entrepreneurs who found success their first time in the role. So what steps can you take to gain an advantage as an entrepreneur with no experience?

Get Your Finances in Order

First, make sure you get your finances in order.…

Continue reading

5 Effective Budgeting Tips for Small Business Owners

Budgeting is an important part of running any business. For small businesses, being able to properly manage and account for all funds coming in and going out can make a huge difference to the amount of profits being made.

Business budgeting

1. Learn to create a business budget

Doing your own accounting is a great way to keep track of your income and expenses. You would need to know how to create a business budget that is right for you and keep to it. lets you know exactly where you are financially at all times. Learning to use a spreadsheet, can help you keep track of your expenses and compare your performance over time.…

Continue reading

4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

Continue reading

Windows Screenshot Session Recording: How to Get the Footage You Need

There are a lot of reasons to screenshot your PC screen. You might be making a presentation for work, creating a software tutorial, or making a short “Let’s Play” video for YouTube. All that considered, it’s likely you’re reading this and looking for a free screen recorder. If you’re a Window’s user, it might come as a surprise that Windows has its own window session recorder, hidden away in its pre-installed Xbox app.

Windows 10 Screenshot App

Also, you can record your screen from a browser window, without installing or downloading a large program. It depends on the hardware you’re using, what you’re recording, and how much time you have at your disposal.…

Continue reading

4 Areas to Focus on to Make Your SMB More Profitable

Profits are the thing that keeps small business owners up at night. Sales might be increasing, positive reviews may be landing online, but if your business isn’t profitable then it could be game-over. No two businesses are the same, but whatever type of company you run, there are some key areas of focus for making your small business more profitable.

SMB Profits

Read on for 4 essential tips from insolvency experts on increasing a small business’ profitability.

1. The customer must come first

Customers are the lifeblood of any business. Without an engaged and loyal customer base, making your small business more profitable is going to be an uphill battle.…

Continue reading

3 Ways to Confront Your Business Fears

As an entrepreneur, your work probably inspires a variety of feelings throughout the day, including excitement, pride, happiness, and … anxiety, stress and fear. Thoughts like “Will I be successful?” “How will I get funding for this idea?” and “I’m not sure I really have what it takes” are not only signs of business fears, they are also defeating statements that can derail your success.

Confronting Fears

Fortunately, you do not have to live a business life ruled by fear. You can overcome them by learning a number of tips and techniques, including the following:

Recognize that Everyone Has Fears—You Are Not Alone!

Continue reading

Why Events are Necessary for Start-ups

If you’re an owner of a start-up business, you already know how difficult it is to breakthrough and get your product or service out there in the midst of all the competition surrounding you. That’s why one of the major strategies used in start-ups of all types of industries is attending events.

Startup event participants

Attending events and networking isn’t an option for a start-up, but rather a must if they want to build up their brand and its name. The very least you will gain from attendance is learning something new, which in itself is a great gain.

Here, we’ll cover with you some other benefits you and your business will gain from attending events.…

Continue reading