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9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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Can Text mining Help Small Businesses?

Text mining is a valuable process developed in the 1980s, and helps companies to find solutions for specific and single/multiple business/strategy-oriented goals. It is used in A.I. technology to sift through all written language/text data across the entire world wide web, and also to collect and deliver pertinent information at a high processing speed and as close as possible to real-time.

Text mining

In conjunction with other A.I. applications such as Semantics technology and through Knowledge Management systems/applications, A.I. optimizes the text mining process thanks to its capability to recognize human language, speech and behaviour, and structure ‘unstructured’ data; it works in many ways by simulating the neural pathways of the human brain to make important connections and make sense of things.…

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The Biggest Players in The Cloud Industry

As we know, the Cloud has made it possible for public users and for companies to store infinite amounts of data on online servers hosted by providers for a monthly or yearly fee, and/or based on the amount of memory storage they need (SaaS-Software as a Service)—or have a cloud computing system installed and run internally directly on the company server (IaaS: Infrastructure as a Service)—so they can then share and access all the data across their smart devices.

Cloud computing

‘Mobile Offices’ are the wave of the future as more CEOs and employees have recognized the benefits of the Cloud and its integration with A.I.…

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How the Military Prepares People for Running a Small Business

Military veterans only make up roughly 7% of the general population (including retirees), yet 9% of businesses in the U.S. are veteran-owned. If you factor in businesses that are 50% veteran-owned that number jumps to 13%. These Census statistics highlight that veterans are about 45% more likely than non-veterans to start their own business.

Military veteran

For those who have been in the military, worked with service members or are a direct relative, this comes as no surprise. The special training and discipline veterans receive in the military prepares them for entrepreneurship. It also helps that there are franchise opportunities for veterans and special programs that can help prior military members realize their dream of being an entrepreneur.…

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Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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How 2 Kids And Working From Home Taught Me To Become A More Efficient Business Owner

At first, I felt euphoric.

It was 2012. I had ditched the 9-5 and I was my own boss. I no longer had to ask permission to leave work early and I could pick the kids up from school whenever I wanted.

But it didn’t take long for things to change.

Work from home issue

Sometimes I wasn’t putting the hours in when I should be. Other times I found myself pulling all-nighters and getting grumpy from the lack of sleep.

Something needed to change.

Pretty quickly, I realized that I needed to be more disciplined.

Here are 3 tips that taught me to become a more efficient business owner:

Tip 1: Set yourself a routine and stick to it

Most businesses have a normal working day, so why should I be any different?…

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How Can SMEs Thrive During and After Brexit?

Brexit has been one of the most important news items of the past 12 months, and whether you were for or against leaving the EU when the vote was held, chances are that as a business owner you have some concerns about how it will affect you.

Brexit

There has always been a saying in business however that every crisis brings with it its own opportunities – so can you really stand to benefit from the current volatility caused by the Brexit situation?

1. Leaving the Single Market

It remains to be seen how leaving the single market will affect different industries, but since Theresa May announced that that was the intention Britain would be going with – rather than trying to negotiate a deal where Britain left the EU but remained in the market – the pound has rallied somewhat.…

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Expanding your Business: 3 Things to Consider

Many business owners hear the term expansion and assume that we are talking overseas, and yet expanding even within the same town carries many different duties with it. For a start, there is finding the right property and deciding what makes it a good space to expand to.

New office space

There are different factors which will affect what kind of property you might want to go into, such as its location and proximity to conveniences for staff. This makes the building seem more attractive to staff and can help with longevity.

Buy or rent

When it comes to finding industrial property, you will need to think hard about whether to buy or rent.…

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How to Prioritise Employee Wellbeing in Your Business

Sometimes in the work place the wellbeing of employees is sacrificed in the flow of business. It might sound like something well out of your capacity, but it happens more often that you’d think and generally without anyone even realising. It’s important to stay aware of the spirit of your employees as, apart from the social and moral responsibility that comes with being an employer, maintaining a happy workforce is proven to improve your company’s performance and efficiency.

Employee wellbeing

What is employee wellbeing?

Employee wellbeing is, in its simplest form, all to do with how happy your employees are. There are many factors that could influence this, many of which are, obviously, out of your hands, such as their home and personal life, but employers are often unaware of just how much power they have over their employees’s happiness.…

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Could Mobile Phones Lead The Rise of The Cashless Economy in Africa?

The world is moving towards a global economy that deals less with paper and more digitalized data. Electronic payments have made substantial inroads among consumers in some developed countries, and many of these markets have been building the infrastructure for cashless transactions for a long time. However, even in the most cashless developed countries, such as the Netherlands, cash is still used in 40% of all consumer transactions.

Entrepreneur using smartphone

Trends in Africa

Africa is already leading the world in the use of mobile money, and its growth is accelerating with Internet penetration rising rapidly through mobile technology. In countries such as Kenya and Uganda, mobile-money accounts have become much more widespread than bank accounts.…

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