AUTHOR ARCHIVES :

5 Ways to help your Small Business Successfully Grow

As the owner of a small business, growth is at the forefront of your mind. Once you’ve established yourself as a local retailer and are making comfortable profits, the next step is growing your small business further.

Business growth

Here are 5 ways to help you grow your small business today:

1. Launch a new product

Although, ‘if it isn’t broke don’t fix it’ is a good business motto, a great way to try and grow your business is by launching a new product line. This doesn’t mean letting go of your original successful product but my launching a new line you’ll get the chance to attract new customers and create a buzz about your business again.…

Continue reading →

6 Low Cost Promotional Product Ideas for your Next Trade Show

Promotional products are a great way to forge a relationship with customers (existing and potential). At the same time they serve as a good giveaway that boosts recall value for businesses and brands. From low cost items to the costly and bizarre, promotional products can do wonders for your business.

TastyTrailers sticker

So, are you participating in a trade show and have some really great products to grab eyeballs at the event? Are you looking for that little something to give away as a freebie and stand out in the crowd? Let us take a look at what you can offer as promotional products:

1.

…Continue reading →

6 Reasons Why Small Business Owners Should Also Consider Using Workflow Management Software

Small businesses don’t have the resources, expertise, and experience that can be compared to what larger companies have. However, this should not prevent them from considering the idea of investing in a workflow management system. The benefits are likely to be considerably greater than the investment, especially for those who are into manufacturing and retail or those that have higher likelihood for expansion.

Software for workflow management

If you are a small business owner, the following reasons should convince you to invest in workflow management software.

1. Guidance for Inexperienced Business Owners

Not many realize it but workflow management systems can actually be helpful in adopting processes or strategies that can improve business operation or create a dependable framework for operations.…

Continue reading →

The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

Continue reading →

Reasons to Move Offices in 2016

Making sure that you choose the right office space for your business needs can be tricky, as those needs are constantly fluctuating. While you may have found a practical office space that worked for you at one point, it’s also likely that, according to statistics, most businesses move offices every seven years on average. It’s important that you’re able to adapt to the changes that your business experience, and sometimes this means moving to a new office in order to guarantee further successes.

Moving office

Here are some of the reasons you may want to consider changing your office space in 2016.

Beneficial Change

Sometimes a change is all that’s really needed to give your business a shot in the arm.…

Continue reading →

Best IT Certifications for Businesses in 2016

Running a business requires a great deal of work in a variety of areas, and one of the keys to maintaining business success is to stay on top of trends and continually assert your position as an authority in your line of industry. One of the best ways to ensure a strong reputation and become a leader in your field is to make sure that your business carries relevant and high-quality certifications. This is particularly true when it comes to IT, which is a core part of most businesses out there.

IT certified

Certifications are one of the best ways to validate the skills and knowledge of your employees, and keep your quality of business at its finest.…

Continue reading →

5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

Continue reading →

Tips for Selecting a Payment Processing Provider

If you plan to run any type of online business, you will typically have to decide on a payment processing provider to handle credit card and other transactions for you. While there are many different companies providing these services in this day and age, the breadth of choice can make it difficult to know who to actually choose and what level of service will be best for your specific needs.

If you’re keen to find the right provider of merchant services for your business in 2016, read on for some tips to keep in mind before you sign on the dotted line.…

Continue reading →

5 Ways to Run a Secure Business

Running any kind of business involves a lot of risk. From the daunting prospect of your company going bust due to financial problems to health and safety hazards that may exist, it is important you minimise all such possibilities occurring.

Business security and safety

There are many different areas to consider when aiming to successfully run a safe and secure business. Make a note of the following five points and ensure they are being implemented within your company.

Safe Recruitment

Effective recruitment is important for every business, whatever industry it may be in. Using a specialist recruitment consultant for your sector can be a good way to pick out the best people for any positions you have open, and it can also provide the added bonus of ensuring they are all safe to employ.…

Continue reading →

Improving Customer Service within a Small Business

In the cut-throat world of small businesses and start-ups, it’s often customer service that will differentiate you from your competitors. It’s rare that you’ll have a product offering completely unlike other businesses in your space, so those relationships that you make really have to count if you’re to retain and win business.

Customer support staff

The following are some practical tips that you can follow to improve your small business’ customer service.

Bricks-and-Mortar

If you’re lucky enough to come face to face with your customers on a daily basis (or your employees do) then you’ll find this challenge much easier than everyone else, for the simple fact that you’ve got an extra opportunity to impress.…

Continue reading →