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The Key to Cybersecurity Awareness? Tell Your Employees to Slow Down

Do you have a cybersecurity awareness training program in your office? If so, what’s the central theme?

How about…slow down.

There are of course many tenets of a successful cybersecurity awareness program, but none more central to stopping human error and negligence.

According to the Ponemon Institute’s 2017 State of SMB Cybersecurity report, negligent employees were the number one cause of SMB data breaches.

Let’s look at why cybersecurity awareness is lacking and what companies can do to address the issue.

Don’t be Patient Zero

It’s not that employees are always aloof about security protocol—they just underestimate the importance of their personal involvement.…

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High-Tech Ways to Combat Construction Site Theft

Each year, thefts of equipment on construction sites and farms cost U.S. businesses and individuals between $300 million and $1 billion, according to a report by The National Insurance Crime Bureau (NICB). Thefts vastly outnumber fires, vandalism, collisions and a variety of other accidents and incidents that threaten security on construction sites across the nation.

Surveillance camera in a construction site.

From valuable copper wire to expensive pieces of equipment, construction sites are packed with items that attract thieves. But traditional forms of security, such as having guards on-site, are costly and often ineffective at stopping thieves equipped with modern technologies.

Luckily, construction companies have a wide range of options when it comes to utilizing cutting-edge security to keep their investments safe.…

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Why Outsourcing Your Accounting Makes Sense for Small Business Owners

Were you aware that out of all the new businesses established each year, that only 20% of them make it through their first year? And of that twenty percent, only half of them survive 5 years. Even though there are plenty of reasons why they don’t succeed, in many instances it relates directly to finances.

As money is required to operate, entrepreneurs must not only learn how to generate profits but manage those profits accordingly. Accounting and bookkeeping, for this reason, are of the utmost importance to a company’s lifespan.

Outsourcing your accounting

Why DIY Accounting Isn’t Always Efficient Enough

It is not uncommon for an entrepreneur to take on accounting and bookkeeping responsibilities in the first few years of their establishment.…

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4 Tips on Making Your E-Commerce Venture a Success

Selling products online is a great way to expand the reach your company has. The easiest and most effective way to showcase the products you have to offer is by having an e-commerce website created. This type of website will allow users to browse your products, add them to a cart, and pay for them with ease.

Online florist

Achieving success with an e-commerce website will require a lot of hard work and time. Below are some of the things to focus on when trying to make your e-commerce venture a success.

1. Being the First to Market is Not Always Beneficial

The first step in achieving e-commerce success is ensuring your site if ready to go before launching.…

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The Right and Wrong Way to Use Social Media for Your Business

Social media has a massive reach. Billions of people, two billion to be exact, are on Facebook alone. Twitter, Instagram, Snapchat, LinkedIn and many others exist, too, extending this reach even further. Businesses must use social media to boost their brands.

Using social media for business

It’s estimated that 22% of the population uses Facebook – that’s 22% of the world.

Businesses targeting millennials will want to grow on Twitter, on which 81% of millennials check daily.

The number of businesses doing social media the right way is much lower. I come across businesses that aren’t up-to-par with their social media game.

What Businesses Are Doing Wrong on Social Media

You can write a book on what businesses are doing wrong on social media, and by understanding what they’re doing wrong, you can correct these wrongs in your own business.…

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5 Ways to Woo New Customers

Attracting – and keeping – new customers is no easy task for any business. But if you’re not expanding your customer base, you’re not growing or increasing your profits. Use these five methods to woo new customers and keep them around.

Attracting new customers

1. Be Responsive. Be Human

The quickest way to turn customers off is to provide poor customer support. Ignoring messages and feedback gives the impression that you don’t value your customers – the lifeblood of your business.

A colleague once contacted several companies when he was looking to have his new home built. Some he called; some he contacted through email.…

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3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

Tradeshow booth at a tech event

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:

1.

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Get The Most Value for Each Dollar You Spend: Here’s How (Infographic)

Think of the ways you spend your money! Be specific, be controlled and affording luxurious things will no longer be a dream. The infographic drawn by Oliver’s Travels gives us a clear comparison between what we buy and what we could buy for a certain amount of money.

Piggy bank

What if you were told that instead of spending money on 12 nights out in NYC, you can book a 5-Day tour to visit Canada and view the Northern Lights? What if you do not spend $906 on Christmas this year and instead rent out a villa in the Caribbean! The infographic has an advice for Formula 1 fans too.…

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How To Dig Yourself Out Of A Bad Financial Situation

Have you recently found your company in a bad situation financially? The good news is that you’re not the only one. The bad news is that you need to fix the situation as quickly as possible before it ruins your company’s credit and reputation. Thankfully, there are plenty of things that you can do to right the ship.

Get out of bad financial situation

Within this guide, you will discover ways to correct your company’s business finances and get out of debt.

Cut Expenses Immediately

If you’ve gotten your company into a bad situation, you need to take action immediately. It is absolutely pertinent to balance out your expenses and your revenue.…

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Investors – Acquire Real Estates Through Auctions. Here’s How.

Investment can be done with any worldly thing. But it should provide you an assurance of positive growth with respect to the asset value. If you are an investor, you get a variety of options to make decent investments. There are segments like real estate, stocks, gold, industries etc.

Real estate auction

The real estate industry is a booming industry where people buy and sell the property to increase their assets and earn profits. You can either purchase these properties from the direct owners or indulge in auctions. Auctions allow you to bid for the property and make your purchase easily.

Let’s talk about real estate auctions

There are various rules you have to follow while attending an Auction.…

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