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5 Ways to Woo New Customers

Attracting – and keeping – new customers is no easy task for any business. But if you’re not expanding your customer base, you’re not growing or increasing your profits. Use these five methods to woo new customers and keep them around.

Attracting new customers

1. Be Responsive. Be Human

The quickest way to turn customers off is to provide poor customer support. Ignoring messages and feedback gives the impression that you don’t value your customers – the lifeblood of your business.

A colleague once contacted several companies when he was looking to have his new home built. Some he called; some he contacted through email.…

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3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

Tradeshow booth at a tech event

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:

1.

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Get The Most Value for Each Dollar You Spend: Here’s How (Infographic)

Think of the ways you spend your money! Be specific, be controlled and affording luxurious things will no longer be a dream. The infographic drawn by Oliver’s Travels gives us a clear comparison between what we buy and what we could buy for a certain amount of money.

Piggy bank

What if you were told that instead of spending money on 12 nights out in NYC, you can book a 5-Day tour to visit Canada and view the Northern Lights? What if you do not spend $906 on Christmas this year and instead rent out a villa in the Caribbean! The infographic has an advice for Formula 1 fans too.…

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How To Dig Yourself Out Of A Bad Financial Situation

Have you recently found your company in a bad situation financially? The good news is that you’re not the only one. The bad news is that you need to fix the situation as quickly as possible before it ruins your company’s credit and reputation. Thankfully, there are plenty of things that you can do to right the ship.

Get out of bad financial situation

Within this guide, you will discover ways to correct your company’s business finances and get out of debt.

Cut Expenses Immediately

If you’ve gotten your company into a bad situation, you need to take action immediately. It is absolutely pertinent to balance out your expenses and your revenue.…

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Investors – Acquire Real Estates Through Auctions. Here’s How.

Investment can be done with any worldly thing. But it should provide you an assurance of positive growth with respect to the asset value. If you are an investor, you get a variety of options to make decent investments. There are segments like real estate, stocks, gold, industries etc.

Real estate auction

The real estate industry is a booming industry where people buy and sell the property to increase their assets and earn profits. You can either purchase these properties from the direct owners or indulge in auctions. Auctions allow you to bid for the property and make your purchase easily.

Let’s talk about real estate auctions

There are various rules you have to follow while attending an Auction.…

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Why CTAs are the Most Important Thing on Your Website

When building a website, businesses are typically focused on design and ease of use. While these are both very important aspects, they pale in comparison to the importance of calls to action, or CTAs.

If you don’t have at least once CTA on each page of your website, you’re missing out on sales.

Call to action (CTA)

CTAs Boost Conversions and Tell Visitors What to Do Next

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.…

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3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

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Why You Need to Develop User Friendly SCADA Systems

The entire Supervisory Control and Data Acquisitions Industry was first developed out of the need for a user-friendly interface to remotely control devices in an industrial environment. This sounds like a mouthful, and it is. However, one of the original keys to SCADA is the words user-friendly.

SCADA system

As interfaces became more advanced, at times the emphasis in systems control was placed on the sensors and the devices being controlled, but not on the user and the ease with which they could interact with the data being collected.

The initial reasons for developing user-friendly SCADA still apply.

Everyone Can Play

A user-friendly system means that anyone on your management team can control systems.…

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How to Choose the Best Phone Answering Service for Your eCommerce Business

Poor service costs companies billions of dollars every year. When it comes to phone service in an ecommerce business, the level needs to be top-notch. Disappoint or downright annoy a prospect calling you from the other side of the interwebs, and you’ll never get another chance to get their business.

Phone answering service for ecommerce

That’s the digital world we’re all now living in. As the old saying goes you really only “get one chance to make a first impression.” Understanding just how important customer service is, it’s not enough to call up the first phone answering service you see on the front page of Google, sign up, and call it a day.…

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5 Embarrassingly Simple Jobs to Avoid If You Want to Stay Stress-Free

It’s easy to say that the way to manage stress is by exercising, eat well, etc. – but for some of us, stress is the by-product of ‘bad’ environment, full of stressors that we just can’t handle. This is particularly prevalent in the workplace.

Feeling stressed at work

Stress in the workplace leads us into various health problems and bad habits.  Unmanaged, work stress can cause depression, anxiety and addiction. But why stress is related to addiction? You see, as business executives or employees of reputable, prestigious companies, we are stressed on a near daily basis. According to a study, there are certain jobs that have highest rate of addiction.…

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