AUTHOR ARCHIVES :

The Location of Your Business is Crucial

Whether you are opening up a new shop or relocating your existing business, where you decide to go is essential to the overall aspect of your business. The right location can both boost sales and keep your doors open, or it could end up making you close the doors.

High street

There are many factors to consider while you decide where to locate your business. From operating costs, accessibility and even taxes, these all influence the overall performance. Whether you are looking in a small town or at real estate in Calgary, the same goes for both.

Here are a few reasons as to why you need to seriously consider your location before you open up the doors.…

Continue reading →

Equity Crowdfunding – A Beginner’s Guide

While you once needed a lot of capital to gain equity in private companies, new laws have made possible for small investors to invest using limited capital through equity crowdfunding. In this article, we’re going to give you a small introduction to equity crowdfunding and a few tips to help you get started.

Equity crowdfunding

What is Equity Crowdfunding?

Simply put, equity crowdfunding is similar to regular crowdfunding with the exception that you get an actual share of the company you’re investing in. It allows everyday investors to invest in early-stage companies that aren’t listed on the stock exchange.

There was a time when only accredited investors were allowed to invest through equity crowdfunding.…

Continue reading →

Common Pitfalls Small Businesses Face and How to Avoid Them

Starting up a business is, without a doubt, an exciting venture. If you’re not excited about your new small business, then you just aren’t doing the right thing. However, it’s also a nerve wracking one and even the most seasoned of business owners will come across struggles along the way.

Analyzing small business problems

What makes a successful entrepreneur over one destined to fail, however, is the ability to avoid common pitfalls. From doing the large scale customer acquisition through proper market research to the seemingly-insignificant use of a plagiarism checker to avoid shooting yourself in the foot with your marketing material preparation – including to avoid any plagiarism claims, we’ve put together a list of some of the common business pitfalls and how small businesses could work to avoid them.…

Continue reading →

Here’s Why Many Small Businesses Fail at Ecommerce – Don’t Be Among Them!

Even though you’ve worked hard at building rank with the search engines and your organic searches are mostly found on the first pages of the SERPS (Search Engine Results Pages), you find that your bounce rate is through the roof and that you just aren’t making the money from your website that you had anticipated. After all, your prices are competitive, you have a product line that is trending, and you’ve invested heavily in marketing. Something is going terribly wrong, but what is it?

Online fashion shop

Here are some of the biggest reasons why your small business Ecommerce website may be failing.

Nonresponsive Websites

First, and foremost, the thing you really must understand is that the greatest number of new customers will find your site through mobile searches.…

Continue reading →

How Translation Can Help You Achieve Greater Organic Traffic

“When trade stops, war begins,” warned Jack Ma, the CEO of Alibaba at Davos 2018. This simple yet powerful statement serves as a reminder that your business needs to keep reaching customers. Ma went on to say that global selling is not just the birthright of big companies alone. Technology has effectively made the world so small that you can buy a product from Europe even if you are thousands of miles away in Australia.

Translation improves traffic

Selling on a global scale has become the norm rather than the exception, and in order to achieve success, you must have global reach.…

Continue reading →

Myths About Lawyers

If you want to joke about a particular profession, you’ll find plenty of material in lawyers. There are probably more jokes about lawyers than there are actual lawyers who have passed the bar exam. Even Shakespeare made a lawyer joke when he had one of his characters say, “The first thing we do, let’s kill all the lawyers.”

Attorney meeting client in office

The law profession isn’t terribly well understood, and there are a lot of jokes in part because there are also an awful lot of myths. Lawyers have their quirks, but they’re a lot like normal people, even if they do write a lot of legal briefs that use seemingly random Latin words.…

Continue reading →

E-Invoicing: The Unsung Hero in Every Business

As humans, we are constantly searching for ways to improve the processes that we frequently encounter during the course of our daily struggle called life. From the invention of the wheel to the invention of the internet a few decades ago, we humans have always been characterized by a penchant for innovation and an unending thirst for knowledge.

E-invoicing

We’ve come a long way from bartering. We’ve been able to create currencies and now, we’ve even been able to create cryptocurrencies. Gone are the days when manually-written invoices and receipts were the norm — even the process of manually punching in item prices on a cash counter seems primitive.…

Continue reading →

Are You at Risk? Lessons Learnt from Netflix’s Security breach

In 2017, Netflix became one of the many companies to suffer a security breach. A group of hackers known as “thedarkoverlord” had gained access to the then-unreleased series of hit show “Orange is the New Black” and threatened to release it online unless Netflix paid a substantial ransom fee. Although the breach threatened to damage Netflix’s credibility, the company decided not to pay the ransom and were ultimately vindicated.

Netflix

Netflix was able to refuse the hackers’ demands for a number of reasons. Firstly, the majority of subscribers would rather simply wait a few weeks until the official release instead of visiting illegal torrent sites in order to download the leaked episodes.…

Continue reading →

How to Convert Online Store’s Visitors Into Customers Using Live Phone Answering Service

One of the harsh realities of being an ecommerce store owner is that you can’t be available 24/7 in order to capture every potential sale. In days gone by, customers would readily search for the product they were looking for and check out with no desire to contact the store owner. Now, customers — particularly those that fit into the millennial demographic — expect more personalized service.

Live phone answering

Online customers want to get a feel for a service before they buy. It’s also a given that many will have a variety of pre-sale questions, too. This brings on the need for impeccable service.…

Continue reading →

How Do You Get Bitcoin The Practical Way?

Since Bitcoin’s introduction in 2009, it has grown from costing less than a dollar to over $9000 as of the time of writing this article. Everybody nowadays wants to know how to get into the Bitcoin game and rake in a slice of profit.

Tips for getting bitcoin

This guide will teach you some of the practical ways to get your Bitcoins safely and quickly. But first, you need to get a Bitcoin wallet. A wallet is merely a software program where Bitcoins are stored. Once you have gotten one and set it up correctly, you are ready to get some Bitcoins.

1. From other Bitcoin holders

This is the most basic form of acquiring Bitcoin – face to face from another person.…

Continue reading →