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Advertise Without Breaking the Bank

You’ve got a great product or service. You’ve also secured investments time and time again to make sure you have the inventory to meet demand… but where’s the demand? You know it’s there if people only knew your product or service was available! Let’s be honest, it’s hard to create effective advertising for small business…or is it?

Advertising lady with megaphone

Not only can you do great marketing on a tight budget, but you can create more bang for your buck than you ever imagined!

Social media is a great place to start. Low-budget marketing works on social media sites like Facebook because you can deliver highly-targeted ads to the audience that buys.…

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4 Important Considerations When Switching from a Virtual Team to a Physical Office with Full-time Staff

For a virtual team that is transitioning to a rented office space and a full-time staff roster, there are many changes to accept. Some are obvious whereas others are a little unexpected when you haven’t previously had to think about those types of considerations.

From virtual office to physical office

It may surprise you, but both the internal and external areas of the office matter. The reason is simple – when visitors first drive up, what do they notice? The exterior creates a client’s first impression before they even reach the reception area on your floor of the building. The internal layout and decorations on your floor are not to be forgotten either.…

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Land Use and Zoning Laws in New York

New York is home to one of the oldest instated zoning law in the United States. Land use and zoning laws are out in place as a way to build towns and cities in a way that best benefits its residents and remains productive for industry. Almost every city in the US have in place a number of laws to influence how the city will develop.

This article explains what zoning and land use laws are, and what they mean to your home or your business.

What are Zoning Laws?

The goal behind any zoning law is to divide a city into different zones and keep those zones relatively uniform.…

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Understanding the Top Challenges of Expense Management

At the macro level, there’s a lot affecting businesses when it comes to expense management. For example, international expansions and globalization are two elements that are influencing expense management, and also making these costs rise in many instances.

Expense management tips

According to the Global Business Travel Association, there will be an estimated four percent increase in costs this year, and businesses need to be prepared to address this general challenge, as well as many others.

One of the best ways to address most challenges of expense management is to choose the right expense report software. Along with keeping costs in check, the following are some of the other challenges businesses need to realize they’re likely facing, as they select expense management software.…

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Top Contract Management Tools for SMBs

When you’re running a business, it’s vital that you create contracts carefully, so so issues crop up in the future. While once entrepreneurs had to spend huge amounts of time preparing and issuing contracts, today, due to technology, there are all sorts of excellent tools available that make the process quicker and easier.

Contract management tools

Read on for some top contract management tools you can use plus some tips for selecting which is right for you.

Exari Contracts

When you’re after an easy-to-use contract lifecycle management tool, one for the top of the list is Exari Contracts. Its dashboard is user-friendly and makes it simpler for people to generate and manage self-service contracting.…

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How to Spread The Word About Your Sports Team

The main role of any player on a sports team is to go out there and give it 110%. But there are other roles that teammates have, roles that happen off the court, field and ice that shape the success of the team.

Soccer team marketing

One of those roles is promotion, helping to spread the word about the team. Here’s how to do it effectively.

First thing first: Why promotion?

Promotion is important on two different fronts: firstly, it helps get butts in seats at the games (which is arguably the main reason people play), and secondly in improves fundraising chances. With that in mind, this article will look at how a sports team can spread the word.…

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The Link Between Customer Training and Satisfaction

The Harvard Business Review published a report on customer satisfaction a few years back. In their report, they analyzed the customer satisfaction ratings of a telecom major that was grappling with a 50% dissatisfaction rating.

Customer onboarding

Upon further investigation, the researchers found that new subscribers rated the company either on the very high side (9 or 10), or extremely poorly (1 or 2). Analyzing the reports, the researchers found the answer – backend employees in charge of installing the line were not incentivized to fulfill orders on time. When subscribers did not get their new connections on time, they rated the company low on satisfaction.…

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Expanding at a Cost: 3 Important Things to Know About Financing Equipment

Businesses need to grow, right? The entire reason for a business to exist is providing a needed service or product, so of course they need to grow! The problem is growth costs money, and money is finite. Some businesses have their cash tied up on things like inventory and running costs. So, what’s the solution?

Financing business equipment

The obvious one is a business loan. Taking out a business loan is a great way to provide funds for growth. The problem is that traditional loans are tied to your earnings, which could limit the amount available to you. That’s where your business assets can come in, with something called asset based lending.…

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What are The Benefits and Pitfalls of a Small Business Loan

Despite the many challenges involved in running a small business, it is also an exciting time. There’s so much room for potential, and different aspects of your industry to explore in your business’ development. However, if you’re to drive your business forward and ensure a tangible presence in your local area, raising capital is an absolute must.

One way of achieving your short and long-term goals is by applying for a Small Business Loan. So to help you make an informed decision, here’s what you need to know about Small Business Loans.

Small business loan

What should I do before applying for a small business loan?

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Your Business and Inspiring Social Change

Everyday people form the backbone of charitable giving in the USA, but business is a driving force behind that, with the National Philanthropic Trust finding that charitable business assets totaled $85bn. A clear sign of the importance US corporations place on philanthropy, these numbers only increase as foundations like the Gates’ influence smaller companies. What, exactly, motivates business to give money away to those less fortunate?

Charity partnership

Brand and reputation are linked to charity but that’s not the only reason. It seems counterintuitive also to give money away freely, so money might not be the benefit. Instead, look at the stories of philanthropy, and how they inspire social change; in the end, everyone is benefited, including the business.…

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