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Strategies for Ranking Your Business WordPress Site Using Search Engine Optimization

There are two main objectives associated with Search Engine Optimization (SEO). To ensure your site and pages are easy to find by using keywords and to rank your page high in search results to make it relevant. Ideally, relevant pages rank high in the search engines because they are frequently visited and users find them useful. Optimizing your site is a long process that involves tuning, maintenance, monitoring and continuous testing of the site by an SEO expert.

SEO for WordPress

If you are looking to rank your business high in the search engine, consider using these steps:

Target Market Business Analysis

The first thing you need to do is to analyze your market business to come up with a plan.…

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5 WordPress Plugins Every Business Should Use

If you are a business on WordPress, you are on the best platform for SEO and the ability to customize for what your site needs. You have access to literally thousands of plugins that can do just about anything that you can dream of.

Top WordPress plugins for business

In this article, we are going to show you 5 WordPress plugin you should have and why you should have them.

1. OptinMonster

If you want to grow your list an increase conversions, OptinMonster is a plugin you have to have. There are many functions it performs. Some of the differences you will get with OptinMonster are subtle when you go to compare it to other optin plugins but hands down it has the most features that will allow you to continue to increase your conversion rates.…

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How to Successfully Protect Company Trademarks

Only 50% of patent applications have the potential of being accepted in a good year in the United States. The application process is long and arduous, and that’s if you’re lucky enough not to go wade through an appeal’s process.

After all the frustration and time spent, the last thing a business owner wants to do is leave the door open to trademark cancellation, infringement, and other legal issues.

Trademark

It is definitely vital that you always have trademarks registered and that you do all that you can to protect your assets in a completely legal way. But for that purpose, without custom logo design, the logo cannot actually be protected by law through registrations and trademarks.…

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Should You Purchase a Vehicle for Your Small Business?

One study estimated the “average cost of starting a new business from scratch at just over $30,000.” Additionally, research has found that the “average small business invests about 1 percent of its revenues into advertising.” It’s obvious that starting and running a small business is not cheap.

Company car

Many small business owners are forced to make important decisions on essential spending each and every day. Every dollar saved can help a business stay afloat, especially if it is a newer small business. When faced with making a larger purchase, there usually has to be many significant advantages in making the purchase.…

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Starting an Aussie SME? 4 Reasons Melbourne is a Business Hotspot

Australia was the world’s 13th-largest economy in 2017 according to IMF estimates and it hasn’t suffered a recession for over a quarter of a century.

If you’re flexing your entrepreneurial muscles Down Under, Sydney’s a popular choice, but don’t dismiss Melbourne too swiftly — the state capital of Victoria punches well above its weight.

So when you’re looking for the right location for your Aussie SME, here are four reasons Melbourne’s a business hotspot.

1. Government support

The Australian government isn’t resting on its laurels in terms of supporting startup businesses.

Their government’s Research and Development Tax Incentive offers a refundable tax incentive for eligible enterprises with a turnover of less than AUS$20 million — this should take the financial sting out of developing prototypes and testing market demand.…

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Sales Tips to Increase Your B2B Customer Retention

Acquiring a customer is hard work. No matter what field you happen to be in, every new customer is cause for celebration.

Of course, picking up a new customer is only the first half of the equation. Just as importantly, you need to be able to retain that customer moving forward.

B2B customer retention

A big part of customer retention is delivering quality goods and services at a fair price. That much goes without saying. But did you know sales can play a role in customer retention as well?

Let’s look at that subject in this article.

Selling the Right People

First and foremost, if you are going to retain customers down the line, you need to make sure you are finding the right customers in the first place.…

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4 Ways Employee Wellbeing Can Grow Your Business

The mention of ‘wellness’ can bring to mind visions of new age healthy living hysteria, avocados and yoga. But if you ignore the hyped-up Instagram influencers and ‘naturopaths’ and take wellness for what it is, advocating and promoting better health and wellbeing, there are in fact a great many benefits that businesses can realise by implementing health and wellness programmes.

Motivated employees

Studies in US workplaces found that companies who run wellness programs experience 28% less employee sick leave than their comparators and saw a 19% reduction in absenteeism. When looking at the people within an organisation who are enrolled in wellness programmes, those that participated experienced 70% fewer sick days.…

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How Social Media can be Harnessed to Monetize Your Web Presence

A web platform is one of the most crucial aspects underlying any modern organization’s operations. This provides your connection with the outside worlds; your communication hub where you keep in touch with stakeholders at every level.

Monetizing website presence

Depending on the scale of your enterprise, your web presence might be a dynamic site, encouraging thousands of individual visits per week, or it could be a single-page blog aimed at disseminating pertinent information on a regular basis. But no matter how efficiently your website is providing the digital pulse running your business, it could be doing so even more pointedly.

How so?

You could monetize that web platform.…

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Businesses to Benefit from Blockchain Technology

Blockchain Technologies gained a real foothold in our society today. Over the past several years, blockchain industry and cryptocurrency have made their way into the mainstream, going from the early days and early adopters of Bitcoin to the mainstream news press headlines. Along the way, blockchain technology has threatened to disrupt several industries and drive new waves of innovation around the globe.

Cryptocurrency girl

Cryptocurrency related conferences are popping up across the world to educate and inform people about this radical movement in technology. The cryptocurrency economy has fueled a new asset class and caused loads of investors to speculate on new tokenized businesses.…

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Follow Your Own Path With TESOL Entrepreneurship

If you’re a native speaker of English who wants to escape the rat race and start your own business, you should consider TESOL entrepreneurship. Whether you want to start your own English-language school, teach English online full- or part-time or tutor students in person, TESOL entrepreneurship could be for you.

TESOL entrepreneurship

As a TESOL entrepreneur, you’ll be able to teach the way you want. Are you craving more freedom to plan your lessons or curriculum your way? Would you like to work from home or tutor only the best students?

TESOL entrepreneurship puts you in charge of your own professional destiny, eliminating the educational hierarchy that can seem so stifling to so many teachers.…

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