AUTHOR ARCHIVES :

4 Risks All Workers Are Most Frequently Exposed to Working in Construction

America’s landscape is changing. While natural disasters are partially responsible for the transformations taking place, manmade alterations are primary factors here as well. New homes and commercial buildings are continually going up across the nation. Though progress is necessary, it often comes at a price for those on the ground fostering those construction projects.

4 common dangers faced by construction workers in Philly

Looking at the Numbers

According to a 2016 report from OSHA, the Occupational Safety and Health Administration, more than 20 percent of that year’s private-sector worker fatalities occurred in the construction industry. In other words, about one in five work-related deaths was the result of a construction site hazard during that year.…

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Side Hustles to Help Meet Debt Payments and Get Out of Debt

Debt relief is more than just controlling your spending – finding ways to further improve your income can be just as important. A recent survey has found that the average American with a secondary source of income earns about $8,000 extra per year. In light of a ValuePenguin survey that found the average American household carrying a debt of $5,700, this means the average income from side hustles is significantly more than what you’d need to pay off the average debt.

Online shop as a side hustle

Engaging in a side hustle doesn’t just make it possible to get out of debt faster; it can also bring other additional benefits.…

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4 Skills Entrepreneurs Must Cultivate

Entrepreneurs are those who ideate, design, implement, and launch a business. Being an entrepreneur isn’t for everyone, but those looking to take the leap would benefit from working to develop a set of skills that can help them succeed. Here are four skills all entrepreneurs must cultivate.

Entrepreneur managing factory

photo credit: Bernard Goldbach / Flickr

Discipline

Discipline is a form of training, whether mental or physical, that one uses in pursuit of a goal or mission. There is usually nothing flashy about discipline — it is a steady progress, often unremarked, day after day. Discipline is doing something even though you don’t feel like it or when the reward is so far down the road that it’s hard to rely on as a motivator.…

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Intranet Tools Are a Secret Weapon For Employee Retention in Healthcare

In an economy where it is no longer necessary for workers to stay with a single organization for their entire career, employee retention is an issue that has dogged many high performance, high-pressure sectors like finance and business — but the problem is probably most stark in the case of the healthcare industry. The average turnover rate for new employees in healthcare rose to 14.7% in 2017, a number that represents a staggering amount of lost time and money for large healthcare organizations that may need to train hundreds of new workers every year.

Healthcare workers analyzing

Although there are many factors driving low employee retention, research on the subject has found that in many cases it comes down to the employee’s sense of connection and integration into the organization as a whole.…

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Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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How an Organic Search Campaign can Take Your Website to the Next Level

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

Organic search tips

But relevance is one thing that many websites can target, especially that there are keyword search tools around that help content creators choose the right topics. There is still a need to rise above the noise, and there is no better way to do this than to aggressively promote your page or website.

Google offers pay-per-click (PPC) options. In this method, you specify which keywords you want to target. You then create a short ad that bears a link to your page.…

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How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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Sophisticated Simplicity – 3 Businesses That Excel With Everyday Products

The world seems to get more mind-boggling by the minute.

And as we’re bombarded with info on Bitcoin, AI and complex computing algorithms, it’s easy to forget that it’s often the simplest ideas, developed to make life more stress-free, that stand the test of time.

Jack Russell and his toilet paper rolls

But a lot of smart thinking powers the popular, practical and straightforward products we use in homes and offices.

So it’s worth digging a little deeper into this sophisticated simplicity by looking at three businesses that excel with everyday products.

1. Numatic International Ltd

Vacuum cleaner brand Numatic International Ltd might not ring any immediate bells — but there’s a good chance you’ll recognise Henry the Hoover.…

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Who You Gonna Call? Essential Services UK Startups Should Use

In many ways, starting and growing a business is a lot like hitting puberty. Decisions get made erratically, unexpected periods of growth and change take place, you’ll often find yourself getting angry for no reason, and will often need to depend on others as you fight your way through unknown territory. But, you aren’t a stroppy teenager (unless you’re a teen wunderkind reading this, in which case we apologise). As an adult running a business, you have a sense of perspective teenagers do not.

Essential services for startups

And, unlike being a full of teenage hormones, you should have a huge range of contacts to keep you afloat when it looks like your new UK-based business venture is turning sour.…

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CEO Interview: Ofer Tirosh, Tomedes Translation Agency

Ofer Tirosh has been running a successful, global translation agency – Tomedes – for over ten years. Today, he has taken time out of his busy schedule to share his experience with SMBCEO readers.

Translation service

1. When did you set up Tomedes and why?

I established Tomedes back in 2007. I had previously worked for several global companies and had noticed a gap in the market for high quality translation and localization services. At the time, the existing solutions for large companies’ translation needs were archaic and out of sync with the diversified and challenging localization needs of organizations in the today’s digital world.…

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