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How to Make Your Business Popular Online

When it comes to running a business successfully these days, you have to have a strong online presence. Maybe, in the past, having a great ad campaign on billboards and mailed out to customers was enough, but now, having a great website and a strong social media presence makes a huge difference.

Whether you’re a dropshipping company that’s always working with wholesalers, or an eco-friendly forward-thinking ecommerce shopping business, you need to get noticed online. And if you aren’t sure how to do this, or you want to revamp your efforts and get your business’s name on the map, you have to use the right strategies.…

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Snail Mail Or Email: The Benefits Of Hand-Delivered Correspondence

Since the beginning of time, people have developed and honed their ability to communicate with each other in written form. Those early pictures and symbols etched in stone developed into a readable alphabet which later turned into writing on early forms of paper. Now, people have many ways to communicate. Whether it be via a postal service or by email, mail is often one of the main ways people stay connected with the outside world.

Air mail deliveries

There are, however, some notable advantages to sending and receiving a hand-delivered piece of mail.

Time-Honored Tradition

Receiving the mail on a daily basis has often been the highlight of the day for many since the days even before the Pony Express.…

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How to Pitch Your New Business Perfectly

There’s no denying we’re operating in a challenging business climate. Competition is healthy, but to stand out from the crowd and nail new business opportunities, you’ve got to do your homework.

Negotiating with new business client

Understanding your own business inside out is only half of the battle —you’ve also got to demonstrate that you have a thorough appreciation of those you want to work with too.

The good news is that in the digital age, it’s much easier to do your research than previously, thanks to the convenient tools and websites we now have at our fingertips.

Research your pitching prospect

When you’re looking for information about the people you’re pitching to, Google is your best friend.…

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4 Risks All Workers Are Most Frequently Exposed to Working in Construction

America’s landscape is changing. While natural disasters are partially responsible for the transformations taking place, manmade alterations are primary factors here as well. New homes and commercial buildings are continually going up across the nation. Though progress is necessary, it often comes at a price for those on the ground fostering those construction projects.

4 common dangers faced by construction workers in Philly

Looking at the Numbers

According to a 2016 report from OSHA, the Occupational Safety and Health Administration, more than 20 percent of that year’s private-sector worker fatalities occurred in the construction industry. In other words, about one in five work-related deaths was the result of a construction site hazard during that year.…

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Side Hustles to Help Meet Debt Payments and Get Out of Debt

Debt relief is more than just controlling your spending – finding ways to further improve your income can be just as important. A recent survey has found that the average American with a secondary source of income earns about $8,000 extra per year. In light of a ValuePenguin survey that found the average American household carrying a debt of $5,700, this means the average income from side hustles is significantly more than what you’d need to pay off the average debt.

Online shop as a side hustle

Engaging in a side hustle doesn’t just make it possible to get out of debt faster; it can also bring other additional benefits.…

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4 Skills Entrepreneurs Must Cultivate

Entrepreneurs are those who ideate, design, implement, and launch a business. Being an entrepreneur isn’t for everyone, but those looking to take the leap would benefit from working to develop a set of skills that can help them succeed. Here are four skills all entrepreneurs must cultivate.

Entrepreneur managing factory

photo credit: Bernard Goldbach / Flickr

Discipline

Discipline is a form of training, whether mental or physical, that one uses in pursuit of a goal or mission. There is usually nothing flashy about discipline — it is a steady progress, often unremarked, day after day. Discipline is doing something even though you don’t feel like it or when the reward is so far down the road that it’s hard to rely on as a motivator.…

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Intranet Tools Are a Secret Weapon For Employee Retention in Healthcare

In an economy where it is no longer necessary for workers to stay with a single organization for their entire career, employee retention is an issue that has dogged many high performance, high-pressure sectors like finance and business — but the problem is probably most stark in the case of the healthcare industry. The average turnover rate for new employees in healthcare rose to 14.7% in 2017, a number that represents a staggering amount of lost time and money for large healthcare organizations that may need to train hundreds of new workers every year.

Healthcare workers analyzing

Although there are many factors driving low employee retention, research on the subject has found that in many cases it comes down to the employee’s sense of connection and integration into the organization as a whole.…

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Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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How an Organic Search Campaign can Take Your Website to the Next Level

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

Organic search tips

But relevance is one thing that many websites can target, especially that there are keyword search tools around that help content creators choose the right topics. There is still a need to rise above the noise, and there is no better way to do this than to aggressively promote your page or website.

Google offers pay-per-click (PPC) options. In this method, you specify which keywords you want to target. You then create a short ad that bears a link to your page.…

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How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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