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The Top Mobile Marketing Tools You Need Right Now in 2019

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers base significantly.

Mobile marketing

The importance of mobile marketing

The number one reason that mobile marketing is crucial for all kinds of businesses is that it’s easier to advertise products and services and to communicate with an audience using it. This is why the world of marketing has shifted to the mobile-first path, leaving behind those that don’t use mobile marketing.…

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GBP/USD Currency Pair – The Best Investment Solution in 2019

Although other financial markets, such as the cryptocurrency one, have emerged exponentially in the past few years – the Forex market is still unmovable. With a daily turnover that surpasses $5 trillion, the Foreign Exchange market is the top choice of millions of traders each day. Find out below why the GBP/USD currency pair is the best investment solution in 2019!

GBP/USD currency pair

The GBP/USD currency pair – Brief History

The GBP/USD is one of the oldest traded currency pairs and it is nicknamed in the foreign exchange the “Cable”. This slang term originated in the mid-19th century, when in July 1886, the first successful exchange rate between the U.S.…

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The Best Tax Deductions For The Self-Employed

This article was updated on May 22, 2020.

When you’re self-employed, you likely want to find as many tax deductions as possible. While everyone else is waiting for a refund, you’re probably thinking about all of the money you’re going to have to pay the IRS, even if you estimated your taxes and paid quarterly.

Tax deductions

There’s plenty to keep up with throughout the year including your mileage log if relevant, your receipts and any other information that you might be able to use for your deductions come tax time.

When you’re self-employed you’re shouldering the burden of certain costs you wouldn’t have if you worked for an employer.…

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3 Tips for More Effective Social Media Images

Images should form a key part of any social media campaign, as more and more emphasis is being placed on visual content nowadays. However if you are going to start using images more frequently – you need to make sure they are effective.

Collagues using social media

While there are many elements at play that determine how effective an image is on social media, there are a few essential tips that you should try to follow:

1. Go with bright and vivid colors

Flashy headphone girl

Bright and vivid colors tend to do well on social media – and attract a lot more attention. Keep in mind that does not mean your entire image needs to be a cacophony of vivid color, but that there should be splashes of bright colors.…

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How To Best Offer Training & Development To Staff

Your business is only as good as the people you have working in it. Therefore it is key to not only hire the correct staff for each position, but to ensure that training and development is an ongoing process and not neglected. Each and every business and industry is constantly moving, changing and progressing and you need to move with it.

Staff training and development

Have A Training Plan For Every Member Of Staff

It’s important to have a training plan for every member of staff and, of course, to monitor their progress on this. You will then have a good record of who is progressing well and who needs a bit of support or extra management.…

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How Responsive Web Design Affects SEO?

More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.

Viewing responsive website on smartphone and laptop

A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.…

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How to Keep Your Business Safe From Cyberthreats

If you think your company is too small to be vulnerable to cybercrime, think again. It’s not just big companies like Target and Experian that face cyberthreats to information security and assets. Companies of all sizes are vulnerable. But, unlike Target and Experian, your small business likely doesn’t have the resources to recover from a data breach or other cybercrime. Sixty percent of small businesses that suffer a cyberattack are forced to close their doors within six months as a result.

Cyberthreat

That’s why adopting various risk mitigation tactics is so important in safeguarding your business from cyberthreats. By following a few simple steps, you can drastically reduce your chances of being targeted by cybercriminals.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How To Better Strategize For Your Small Business

Starting a small business isn’t easy, but can be made less confusing with the right strategy in place for success. Below are a few simple ways you can properly plan for the growth of your business and avoid common issues that might arise with ineffective strategizing.

Building business strategy

Be Organized

Begin strategizing for your small business by first getting organized, whether that be with your physical space and office setting or simply with the way you function throughout the day. A great way to start is by creating a daily list that you can look to for any necessities that you need to get done throughout the day.…

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The Importance Of Good Communication In Your Business

Getting the message out is a major problem for a lot of companies. Strangely, the biggest problem is not that a business cannot produce enough content, but that it sometimes loses track of its content.

Good communication

This basic communication issue can create a lot of chaos, especially when it comes to establishing the entire thrust of the content. Not only does this mean that departments may release content without coordinating with other departments, but that the timing can be off for some of their messages. As such, finding a way to coordinate content development and release schedules is of paramount concern to any business looking for success.…

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