Networking is the single most powerful tool you can use at a trade show. You cannot afford to not have your whole staff networking at all times at the trade show. Spend some time before the show perfecting the finer points of your product or service you are providing.
Make sure that these come off as conversational and not too pushy. Any connection you make at the trade show could be a potential sale now or down the road. If you are personable and likable, even if they don’t purchase from you, they may recommend your services to friends and colleagues.…
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