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How to Keep Scams from Hurting Your Business

At even the best of times, it can be challenging to be a business owner. Unstable supply chains, unreliable employees and, yes, pandemics can throw a big wrench into things. The last thing you need is a scammer showing up and trying to take advantage.

Business owner managing his buiness

Photo by Monkey Business Images, courtesy of www.shutterstock.com

Unfortunately, scammers are everywhere. That’s why it’s so important for you to know how to identify them and stop them from affecting your bottom line.

Whether they come by phone, email or even in-person, you can stop scammers in their tracks by knowing the following:

Phone/Text Scams

We’ve all gotten them: calls or texts from phone numbers that look familiar.…

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Invest in Every Employee

Investments made in any business activity are always measured by the returns they give. Be it an investment in a plan, product, or even in employee training, a business always expects returns that compensate for the investment made.

Happy employees

Investing in employees and their training procedures often maximizes profits and minimizes expenses. Effective employee training results in reduced turnover time and a lesser number of fines because of incompliances. Proper training can enhance revenues through augmented sales and high productivity.

Investing in employees can evidently enhance profits through a planned process that results in:

  • Retaining the existing clients
  • Increasing the upselling
  • Short sales cycle
  • Growth in productivity
  • Reduced turnover rate

Role of Human Resources in the Investment of Employee

While human resources training seems to be never-ending, it’s actually for good reason.…

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What Should You Check When Looking for Digital Directory Signs for Your Building?

Digital directories and wayfinding signs could quickly help visitors and staff provide accurate information. There are various sizes and options for digital directory signs available in the marketplace today.

Digital directory sign

photo credit: Poly Surasit / Pinterest

According to a market research report the global digital signage market is estimated to close in 2021 at a value of $16.3 billion. Furthermore, the sector is expected to grow at a CAGR of 11.2% in the next five years. These numbers are an indication as there are multiple players involved in the digital signage sector.

How do you go about selecting the best brand to purchase wayfinding and directory signs for your building?…

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The 3 Little Known Tips To Help You Grow Your Contractor Business

Whatever the type of contractor business you have, it is essential to always be growing. Plumbers, HVAC technicians and electricians usually work for themselves and have trouble growing the business while also getting the work done.

Electrician working on a business premise electrical equipment

The problem with this is that you aren’t running a business but rather making a job for yourself. Though it’s nice not having a boss, you are essentially slaving away. The way to go is to grow the business so it can be an actual business.

There are a few things that you can do to grow the business so you can focus on the work getting done.…

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Influencer Marketing Pricing Guide for Small Businesses

With the small business market growing exponentially every year, it’s important for some to differentiate themselves in their respective industries. And now, with influencer marketing booming into a 13 billion dollar industry, small businesses have found success spending their marketing dollars on carefully selected influencers. But what’s the cost?

Influencer marketing price guide

Here, we’ll help break down the influencer marketing space and dive deeper into the cost of influencer marketing.

What is Influencer Marketing?

To put it simply, influencer marketing is a form of marketing in which influencers promote brands, products, or services within a campaign. It’s a great way for small businesses to tap into larger yet specific audiences under a creator they trust.…

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3 Side-hustles You Can Convert to Full Time Careers

As we move falteringly towards the post-pandemic era, the world has changed permanently.

But perhaps not all of these changes will be for the worst – employment is one area where it’s possible that workers might enjoy better life-work balance once the dust settles.

Visual artist as a side hustle

photo credit: Dusan Jovic / Unsplash

This is the era of ‘the Great Resignation’ – when millions of dissatisfied workers with an entirely new perspective on what’s important in life are ready to resign their jobs in favour of making a living doing things which make them happier and healthier (as well as paying bills).…

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5 Brilliant Health and Beauty Business Ideas

Have you been thinking about working for yourself for some time but you’re not sure what you’d like to do?

After years working in the same salaried job, it can be tricky choosing the right employment sector to migrate to – especially if you feel like a total change.

Massage therapy business

But how about the health and beauty field? Helping people to have longer, happier, healthier lives and to feel better about their appearances is extremely rewarding – not to mention lucrative – so it’s definitely worth consideration.

Whether you want to personally retrain as a practitioner or prefer to take a management role and invest some funds in a new venture, here are five brilliant health and beauty business ideas that might just inspire you to take a leap of faith and start doing something you love every day.…

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Custom Wallets as a Company Gift to Promote Your Business Brand

Everybody needs a high-quality wallet to keep their cash, cards, and other valuables organized while traveling or working. You will need a durable and reliable wallet at that. From traditional leather wallets to eco-friendly cotton canvas wallets and beyond, there are various unique material options for you to consider. Therefore, if you are searching for a corporate gift that will truly amaze your receivers, put your chances on custom wallets.

Custom branded wallet

Custom wallets are a stylish and highly functional corporate holiday present for your staff and clients. Wallets are reflections of an individual’s personality and leave an indelible impact on those who see them.…

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Impactful Marketing Analytics Dashboard for Clients

Today, marketing analytics dashboards exist in every business environment to translate and display data in a particular way that is readily available and manageable for the audience.

Marketing analytics dashboard

For instance, a marketing dashboard, in general, will report user behaviour on a company website, followed by measuring the effectiveness of online marketing campaigns. Lastly, track progress on every internal company conversion goal. Marketing analytics dashboards are built to explore one-off data analysis and recurring monthly reports, or sometimes does both.

Here the more significant consideration is your stakeholders. The question is, do they care about the metrics? And even if they do, which ones are the concerning aspects.…

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Amazon Seller Rating – How it Works

The Amazon Seller Rating system is complicated. We don’t blame you if you don’t understand it. Unfortunately, many Amazon sellers do not. A good proportion of the rating is hidden, and Amazon isn’t exactly transparent about calculating the rating. Although, we are going to try and clear a few things up on this page.

Amazon seller rating

What is the Amazon Seller Rating?

Seller ratings on Amazon are how Amazon determines whether a seller is good. Amazon loves sellers that offer a good experience for their customers. Therefore, the better the seller rating, the more Amazon will promote a seller on the platform. We will talk more about this in a short while, though.…

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