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5 Strategies to Increase eCommerce Conversion Rate

If you want to succeed in eCommerce, you can’t settle for average results. And if you want to be one step ahead of your rivals, you have to be dominant across all customer acquisition and retention efforts.

Ecommerce business owner optimizing site

Image by StartupStockPhotos from Pixabay

One important part of this story is the way you handle your conversion rate strategies. The average conversion rate for most eCommerce stores is around 2 to 3%, but you shouldn’t be comfortable with this.

For optimal conversion rates, you can turn to a good conversion rate optimization agency whose team of professionals will help you improve various aspects that influence conversions.…

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Need More Traffic to Your Website? Try These 5 Proven Methods

During these unprecedented times, there’s no way to deny the shift in consumer behaviors. More than ever, people have started to work from home, so they’re searching for—and buying—more things online. To capitalize on the influx of new customers, follow these tips on increasing site traffic.

Increasing website traffic

Create Engaging Content

Not all web traffic is created equal; some leads are better than others. One of the most effective ways to attract qualified leads is to create valuable content and to do that, you’ll need to learn about the audience. Begin by creating a buyer persona to understand customers’ pain points and continue by conducting SEO searches to understand what they are looking for.…

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7 Tips for Dealing with a Difficult Boss That Actually Work

When you’re working for an unreasonable boss, you feel trapped. No matter what you do, this person is already out to get you. But not everyone has the luxury of quitting tomorrow or even in two weeks. You have a mortgage, kids, and no safety net. Maybe you really like the company and are hoping you’ll outlast the lousy middle management. Not likely.

Facing difficult boss

Whatever the reason, there are effective strategies for handling this situation before you say I quit.

1. Get Past the “What”

You have an incompetent boss. Now what? Let’s get past the what and dive into the “why’.…

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How Cloud-Based Solutions Can Help Your Small Business Grow

Small business CEOs wear many hats. They often have to make financial, customer service, and IT decisions and focus on logistics and daily operations. It can be overwhelming, but putting strategic, cloud-based solutions in place can make processes more efficient and increase customer satisfaction, two huge concerns for almost any business or service.

Small business cloud computing

Secure, Scalable Data Storage

Online storage of customer data, vendor information, and financials can take up a tremendous amount of computer space. Many small businesses use their own servers for all this data, but it can get expensive when it’s time to scale up as your business grows.…

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3 Ways to Make the Most of Your Office Space

Maximising your profits is the goal of all CEOs. Getting your dream profits allows you to channel your passion and develop your company. Who knows, you might be the next Bezos or Gates?

Office space usage

Hours spent sitting at a desk hunched over products, figures and turnover is all part of the journey to maximum returns. It’s easy to neglect your surroundings when nurturing your business, but the impact of a calm, comfortable space is undeniable.

And a prime office space is the perfect breeding ground for productivity. Read these three top tips to maximise your space, boost your profits and smash those corporate goals.…

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How To Build A Digital Transformation Roadmap

Digital transformation is crucial for organizations as it allows them to make the most of the latest technologies to enhance how they serve customers and compete in their markets.

Digital tranformation

The rapport a seller has with clients has never been more serious with all the services customers have these days. A business needs to be flexible and agile to meet the evolving needs of customers. Additionally, the responsibility is on the businesses to support such needs while streamlining efficiency.

But if you want to make your digital transformation a success, you’ll need to build a digital transformation roadmap. Without it, all your digital transformation efforts may lead your organization to implement systems that don’t even add value to your company.…

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How the Oil and Gas Sector Benefits From Aluminum Castings

The oil and gas sector is incredibly important to today’s economy. Without it, people would not have the fuel they rely on. However, getting that fuel involves complex processes, such as extraction, refining, and careful transport from one location to the next.

Offshore oil rig

photo credit: Jan-Rune Smenes Reite / Pexels

None of that would be possible without strong, durable aluminum castings. These castings make various oil and gas applications safe and effective. The castings also provide a host of other benefits for these industries and, by extension, the world at large.

Enjoy Precise, Custom Design Services

First of all, there are a great many benefits to using aluminum castings.…

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What CEOs Should Know About Tipping Laws

Employees in the service industry, such as bars and restaurants, receive tips from customers. Tips are optional payments by customers to employees as gratuity or gifts to appreciate the employee’s services. The law defines tipped employees as those who regularly earn more than $30 a month in tips.

Tip jar and tipping laws compliance

photo credit: Pixabay

Tipping laws, regulated by the Fair Labor Standards Act, exist to protect tips as part of the employee income and ensure that employees receive a minimum wage. As a CEO of a business in the service industry, you need to understand tipping laws as they determine how you pay your employees.…

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Why Analytics Should be in Your Business Toolbox

Business analytics can be described as using past data to improve future decisions. Reports and spreadsheets show actual achievements or failures when it comes to meeting business and social plans and needs. Analytics will drive strategy, promote change, improve process and efficiency, and help monitor and improve success.

Business analytics toolbox

When diving deep into the data the information can be broken down into three very specific areas. It can be broken down into three areas. These three areas are the backbone of business analytics and need to be understood. Old school ways are no longer an acceptable way of operating. Change has come and technology makes it easy for companies to adapt and succeed.…

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Zero Trust: What Is It? How Does It Work? Why Should I Use It?

Are you working from home or the office? Each situation poses challenges as we integrate back into systems that make our world more connected from anywhere. Unfortunately, being connected in our modern world also means being vulnerable to malicious activities. New technology makes it easier than ever to get your work done efficiently. However, it also makes it easier for hackers to access enterprise networks and exploit network vulnerabilities.

Zero Trust network security

The best way to lock down your network security without causing a loss of productivity is by using Zero Trust. Zero Trust has emerged as a best practice and policy of choice for many organizations.…

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