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5 Ways to Streamline Your Small Business Operation

From cottage industry enterprise to semi-successful chains, the world of small business covers a wide array of shapes and sizes. One small business owner might be running an operation entirely online, whereas another does everything through a brick-and-mortar establishment. With that said, virtually every small business operation relies on efficiency and competitive advantage. More times than not, both are one and the same.

Small business operations

With this in mind, let’s take a look at five effective ways for small business owners to streamline their operation going forward:

Invest in technology

Few if any small business operations benefit from lagging behind on the latest technology.…

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Things a Video Production Company Should Have

According to Cisco, 82% of traffic on the internet will be due to videos in 2022- 15 times higher than in 2017. Further, another survey by Cisco states that a million minutes of videos are crossed over the internet every second. These statistics highlight why video marketing is gaining traction more than ever before. The adoption of video marketing by businesses of varying sizes in their digital strategy has created a demand for corporate video production companies.

Video production crew

Hiring a video production company can revitalize your digital marketing efforts to brew new advertisements or titivate existing videos. Before you are tempted to sign up for the very next local video production company that comes up in your Google searches- let us delve into some important parameters that require consideration and will assist you in making a conclusive decision regarding the same.…

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Emergencies That Freelancers Need to Prepare For

Freelancing doesn’t offer the same level of stability and security as working a corporate, full-time job. That’s why freelancers need to be prepared for emergencies they can come across in the gig economy.

Freelancer working on a project

Credit: George Milton via Pexels

Here are three types of emergencies that freelancers should get ready for:

Broken Tech

Computers, smartphones and other tech devices are essential for most freelancers. They’re the tools of the trade. If they break down in the middle of the workweek, everything will come to a standstill. This problem can put a freelancer’s job — and, by extension, their paycheck — on the line.…

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Benefits of Customer Support Outsourcing for a Small Business

It is 2021 and the adage “the customer is always right” is now more important than ever!

With millions of businesses in the market, from corporate giants to your local mom and pop stores, customer loyalty and retention is now more important than it ever was.

Customer support outsourcing staff

Since the beginning of the pandemic and even before, businesses have realized how critical customer experience (CX) is in making or breaking a business, how a good customer experience will lead to a positive relationship between the company and customer. T-Mobile has subscribed to a “highly personalized service” model for their customers resulting in CX remaining at all-time highs with net promoter scores up 60% in post-call surveys completed between 2016 and 2019.…

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The Most Important Tips for Protecting Your Confidential Information

Whether you run a small business or a large corporation, you need to make sure you protect your data. There is a lot of confidential information related to your employees, your daily business operations, and your customers. If you want to make sure that your business partners, employees, and clients have confidence in your operations, you need to show them that you can protect their confidential data.

Protecting confidential information

photo credit: Fernando Arcos / Pexels

When it comes to data backup and recovery, what are the most important tips you need to follow? What do you need to do if you want to protect your confidential information from harm?…

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5 Tips to Keep Employee Morale High

Your employee’s morale is very crucial in determining the productivity of your business. Therefore, you need to ensure that the employees are content and happy as they perform their duties. With the right morale, workers will get their assigned tasks done within the stipulated time.

Employees with high morale

While it might be impossible to make everyone happy and content all the time, it is your responsibility as an employer to create positive morale for your workers. If your firm is flourishing with pessimistic morale and negativity, then its productivity levels will decrease. Generally, low production is something you would not wish to deal with within your company, thus the need for small actions to help you boost and keep your workers’ morale high.…

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Organizing Your Business To Lower Your Bottom Line

Building a better bottom line for your P&L statement is the primary obligation of the CFO and CEO of any organization. Even in sole-proprietorships, getting your expenses lowered while expanding your income streams is foundational to your business success.

Effective business team

There are various ways to lower expenses while adding income, from downsizing your workforce and rental space to increasing your customer base. However, regardless of your strategy, unless your business is better organized, you may end up spending wasted time chasing more revenue inefficiently.

The Key Steps To the Process

Organizing your company structure is the first step. Once you have your company organized, what needs to happen next is determining how much physical space is vital to operate.…

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How Online Marketing Campaigns Can be Effective to Maximize Sales

Many businesses, small and big ones depend on marketing to grow revenue and customers. Marketing is undoubtedly a powerful tool that can make a startup an overnight success. But it largely depends on how unique, engaging and meaningful your marketing campaign is. This is surprisingly true for both online and offline marketing.

Online marketing campaign

But is online marketing worth the investment? Can you rely on these campaigns to generate promising results and revenue for your business? The answer is affirmative.

A well-strategized online marketing campaign is developed and implemented to achieve predefined goals. Whether it is about reaching out to a broad set of audiences or driving customers to the online store, you can write your sounds marketing plans to the executable campaigns.…

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How to Manage a Remote Staff Effectively

Though many people hoped that the world would have already turned back to “normal” in the wake of COVID-19, we are still in the midst of a pandemic. Unfortunately, the virus continues to impact individuals, businesses, and governments across the globe. Moreover, many of the changes that came with the novel Coronavirus are likely here to stay; remote work just happens to be one of them.

Remote working for business success

Now, many businesses are seeing the inherent benefits of having a remote staff. Remote workers generally require less overhead and, in many instances, can provide better output than they could in person. However, this doesn’t make the task of managing a remote workforce any easier.…

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Reasons Why your Next Business Computer Should be a Laptop

When coming to buy a new computer, the first thing you’ll need to decide is what type of machine is right for you. Today there is a vast array of different types of computers to choose from – everything from laptops and desktops to tablets and even the newer hybrid notebook/tablet models.

Businesswoman using laptop

However, if you’re in the market for the best mix of portability, power and processing speeds, the number one choice for most people should be a laptop – and below are just a few reasons why.

Laptops offer true portability

In recent years, there’s been a huge rise in portable computing and modern stats show that over 50% of all internet access is now made using mobile devices.…

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