New Year’s Resolution: Get Serious About Creating an Interactive Social Media Presence

This is a sponsored post written by me on behalf of Microsoft Office . All opinions are 100% mine.

Your social media efforts toward branding your business and creating bank-busting profits haven’t been working out like you’d expect up til now. Has it?

Using instagram

Otherwise, you probably wouldn’t be reading an article about making this oh-so-important branding aspect of your business a major priority this year.

So few businesses out there capitalize on the ever-important tasks of interacting with their customers on social media. Either solely choosing to use their social accounts to plug their blog posts and cross-promote their other channels.…

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4 Financial Lessons Small Businesses Can Learn From Political Campaigns

Many politicians come from the world of business, so it’s unsurprising when they want to run the government like a corporation once they’re elected. But what happens when we reverse that pattern? Is there anything small businesses can learn from political campaigns? In fact, small businesses can learn some important financial lessons from those.

Vote buttons

Try these strategies to boost your business’ financial prowess.

1. Know The Prime Times

Politicians don’t try to advertise during the Super Bowl. That would be financially untenable and impractical, even if the ad reached a lot of people. Simply put, it could destroy a candidate’s budget in a heartbeat.…

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3 Tips for Creating the Ultimate Conference Room

At your business, you likely have a conference room that you use for many different occasions. From meeting with clients to training your employees and holding discussions with large groups, a conference room can have many purposes and functions.

Business meeting in a conference room

However, creating a space that serves each one of these areas well can be a challenge, especially for small businesses who have other pressing matters to deal with. But regardless, you need to have a professional-looking space to conduct business.

To help with this, here are three tips for creating the ultimate conference room that will convey the professionalism of your company.…

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3 Tips for Using Proposals to Increase your Sales

Depending on the type of business you have, implementing proposals into your sales strategy could be a great way for you to boost your numbers and find more sales success. However, you’ve got to have great proposals in order to find the maximum amount of impact by using this tactic. And while some may think creating a proposal to be an easy task, nothing could be further from the truth.

Deal on a business proposal

So to help those thinking about increasing their sales using proposals, here are three tips for finding the most success.

Edit Yourself

From a sales standpoint, it’s often hard to edit all the information you want to use in order to persuade someone into completing a sale.…

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Worker’s Compensation in Canada: Understanding Your Rights and Responsibilities

It seems that there are a number of Canadians who don’t know the extent of their rights when it comes to the topic of workers compensation.

Worker

Employment law specialists such as Loya & Associates normally have all the angles covered when it comes to getting you what you deserve under your employment rights and it also helps if you can gain a better understanding yourself of your rights and responsibilities.

The Workers Compensation System

One of the main points to remember is the fact that workers compensation law should always be viewed as a separate and distinct area of law.

This has always been the case and as lawyers in this specific field of expertise will already know, applying principles from other areas of law may not produce the correct answer to a relevant compensation question.…

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5 Reasons You Should be Offering Mobile Apps

It’s been a while since mobile phones were used solely for making calls and sending text messages. These days most of us use them for all manner of everyday processes and entertainments.

Shopping using smartphone

But as retailers, what’s so great about mobile apps and why might they be useful in helping you reach out to new and existing customers? Let’s take a look.

1. Customers want them

Perhaps the most obvious reason why a retailer might aim to design and deliver a mobile app is because customers are generally becoming more inclined to shop via their smartphones and tablets.

It is worth realising that not everyone who has a smartphone is suddenly ready to use retail apps on a regular basis but, and here’s the point really, many of those who do will end up engaging with them in a major way.…

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12 Amazing and Different Marketing Ideas for Your Small Business

How can a local business win new customers in a noisy market place?

Anyone who has ever run their own small business understands how difficult it can be to get attention after that initial grand opening.

Marketing comes in so many forms and any business owner who wants to stay ahead of the competition needs to have a campaign that keeps them in the minds of their potential customers.

How can a local business drive attention to their store without breaking the bank?

Read on for 12 amazing marketing ideas that will help put you on the map and stamp you firmly in your customers’ memory:

1) Funny / Strange Top 10 List

You might create this on a Facebook page, a blog post, a series of Tweets, or even take out a large ad in the newspaper.…

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5 Tips for Adult Learners Returning to Education to Boost their Careers

In the wake of November’s spending review, the adult education sector breathed a sigh of relief as George Osborne announced core funding would be protected. The government had been expected to cut funding to the already fragile sector which has endured years of setbacks and is undergoing an area review.

Businessman learning in a further education course

While some return to education in later life to nurture a skill or hobby, gaining extra qualifications can increase financial worth and improve chances of promotion. The news of funding protection was, therefore, a boost for those adults who are seeking further education (FE) as an opportunity to enhance their careers.…

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3 Tips to Avoid Losing your Business’ Money on Foreign Exchange

Small business owners are ever more likely to be working with a variety of currencies as technology has allowed even the smallest of enterprises to trade on the global market. But most banks often charge hefty overheads for foreign exchange for business.

Currency exchange

Here’s our top 3 tips on how to avoid losing money on your company’s currency conversion.

Find a specialist multi-currency account

The overheads that banks charge for international business transfers have irritated many an SMB owner over the years. A natural progression from this has been a growing number of specialist multi-currency accounts.

These accounts aim to transfer and convert your currency at a fraction of the cost of the big banks.…

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Business Travel Just Got Luxurious

Want to do your business travel with a private jet? Today, you can do so without the premium price tag.  Read on to find out more what flying privately can offer you and your business.

Private jet for business travel

More and more CEOs are buying back time by flying privately, and not paying the price tag usually associated with a private jet. They’re cutting out the hassle and stress that often comes with travelling commercially, but not paying prices reserved for the rich and famous.

Private Jets Going Cheap

Even for those of us for whom private jets are a little way off – there’s no denying the luxury of it all.…

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