Beat Your Competitors with Video Ads

While digital marketing experts are convinced that video advertising is an efficient way of communicating with your current and potential customers, small and mid-sized businesses are still hesitant about it. This is mostly because of the lack of credible information about this great platform of advertising.

YouTube video ad

This guide is aimed to providing this vital information, which can help you reach the digital marketing goals of your business effectively and beat your competitors with video ads.

Why Video Advertising?

Statistics show that millennials and Generation Z are no longer dependent on newspapers for learning about what’s going on around them. Instead, they depend on social media websites for this purpose.…

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What Every Small Business CEO Should Know about Inventory Management

CEOs of small businesses are generally expected to know a lot about running a business. However, there are some, especially the less experienced ones, who may need to get more acquainted with important matters such as inventory management. For small businesses, being able to properly monitor and manage inventory is a must. The failure to do so can lead to dire consequences.

Small business owners

Inventory Management Is Extremely Important

Good inventory management is a vital part of running a small business. Even service-oriented companies have inventory to manage, although not to a point that requires meticulous attention or the aid of an inventory management platform.…

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Why Is PR So Important For Your Business?

The implementation of a successful PR strategy is a very complicated process. PR involves a number of techniques used in other kinds of marketing and this usually confuses many new business owners.

Public relations (PR)

You need to understand the importance of PR before you start coming up with the best strategies to implement.

What does PR entail?

According to FinemanPR.com, “public relations is changing radically and becoming more dynamic.” To understand the importance of PR, you need to figure out what it entails.

However, there is no straight answer to this question because every PR strategy is custom-made to a specific business just like a well-executed marketing plan should be.…

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The Best Waste Minimisation Strategies for New Businesses

Here is a guide on how a new business can identify ways to reduce waste and create a new strategy for waste minimisation.

Create a strategy to reduce business waste

Reducing the amount of waste your business generates isn’t just great for the environment, it could also save your business a substantial amount of money. An effective waste minimisation strategy will look at your entire business and identify the areas that you will need to reduce waste.

The First Step- Conducting a Waste Audit

Firstly, walk around the premises, noting down the the costs and quantities of any waste you see.…

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5 Ways to Scale Your Online Business by Hiring a Virtual Receptionist

Most of you reading this are either considering hiring a receptionist, or looking for ways to slash the often high cost associated with these front line employees. The truth is that an in-house receptionist can easily end up costing you up to $5000 a month when you add up all their costs.

Virtual receptionist

Since you’re already running an online business, why hire someone to come sit in an office and pay them an exorbitant amount of money to do so?

Fast facts about the “true” cost of hiring in-house phone reps

The median salary for this profession is somewhere in the neighborhood of US$ 33,583 (source.)…

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How To Determine the Best E-Commerce Logistics Solution

Running an ecommerce business is difficult, and many ventures fail because they didn’t have the proper logistics or management solutions in place to run the business smoothly.

It’s not uncommon for ecommerce business owners to be afraid of the unknown: outsourcing your company’s supply chain can seem scary at first. You may be worried that you won’t have enough control, there could be too many unknowns, or that you don’t want to go through the struggle of finding the right logistics company (especially if you have no firsthand experience).

Before you begin your search, consider the benefits of an ecommerce logistics solution.…

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What Exactly does Brexit Mean for UK House Prices?

When the UK voted to leave the European Union in a historic referendum back in June, many business leaders and politicians became concerned at the impact this result would have on the country. Jobs, growth and trade were all discussed. However, one of the main talking points of the debate was how the UK property market would fair.

Brexit

We are almost six months on from the referendum, and the property market is still quite turbulent, so is it possible to accurately predict what is going to happen to the property market as we head into the New Year?

What happened to the property market after the vote?

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6 Text Message Marketing Best Practices

Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs).  In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth.

Text message marketing

Marketing messages sent by text have become an important component of a multi-channel mix that works. Text messages are one of the most cost-effective, efficient tools for communicating with customers. According to data from thousands of campaigns executed for its hundreds of SMB clients, marketing automation service provider eRelevance Corp. reports 39 percent of lead conversions across digital channels come from text conversations.…

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6 Reasons an M&A Specialist Helps Maximize Your Company’s Sale Value

Congratulations! You took your business from a concept to a company. You identified a problem, assembled a solid team, built a solution, and grew revenue. But now, you have fresh ideas and new plans. You’ve made the decision — it’s time to move on and sell your company.

Mergers and acquisitions

That’s a hard conclusion to reach, but it may be even harder to determine where to go next. After all, your expertise lies in running a business, not selling one. Who do you contact? How do you market your company’s value, not as a product or service, but as an asset? A lot of moving parts go into a successful sale, and each one needs to fall into place perfectly.…

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7 Safe And Effective Tax Deductions That Every SME Should Be Claiming

HMRC collected over £533 billion in taxes during the 2015-16 tax year but we think it’s possible that many SMEs, business owners, and employees are currently paying more tax than they need to. They simply aren’t aware of a number of different tax incentives offered by HMRC that could reduce their tax bill. It’s no surprise that HMRC are not very good at letting people know about these incentives, so we are happy to introduce 7 safe and effective tax deductions that you should consider.

1. Tax free Christmas office party, panto or concert

When a company throws a party for all of its employees and the cost is less than £150 per head then it is a tax and NI-free benefit.…

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