When it comes to your business, vigilant change and vigorous growth are absolute necessities. However, both change and growth are not easy. A CBInsights analysis of 101 startups polls 14% of businesses fail because of poor marketing strategies.

No matter what you sell, be it products, services, or information- the most important step is to reach the right customer. However, getting the word out to the right audiences has become a massive challenge. Hence, you must change your business strategies from time to time to make the most powerful impact.

What, how, and where?

The first and most important target that your business needs to meet here is increasing your visibility while sticking to a budget. Massive billboards, PPC, print, and visual advertisements might seem like the most popular way to reach the audiences, however, they do not always let you feel your clients and you can almost never hear back from those who could be directly contributing to your profits via these conventional approaches.

So, in this modern era, you need some effective business strategies to bridge these gaps for your business:

1. Market research through the survey

Marketing analysis through surveys could be the key to success when it comes to business marketing strategies. 85% of small and medium-sized enterprises say that online customer feedback has been beneficial to their business, found in a 1028 study. Hearing from the target customers lets brands know about their challenges, which in turn, enables much smoother communication across channels.

An effective survey is the one that:

• Determines your purpose.
• Establishes timelines.
• Segregate your target audience and allot relevant surveys.
• Use trustworthy data collection tools.

2. Use the power of SEO

While SEO is mostly seen as something you need to do for your site ranking; it also happens to be one of the most significant investments that you can make. Search Engine Optimization may sound scary, unknown, and vast! Yes, it is all those things but, if utilized correctly, it can take your business to amazing heights while you don’t have to worry about burning your wallet.

Did you know 70% of marketers find SEO more effective than PPC? However, there is no shortcut to it- it requires work, and seeking expertise is imperative.

Here are a few reasons why you should invest in SEO for your website:

• SEO lets people find your website.
• SEO is cost-effective.
• You reach more people when you are at the top of the search engine.
• SEO helps you establish your brand.

3. Be smart with email automation

If you are looking for a great business strategy that helps you reach your customers without burning a hole in your pocket, you should think about email Marketing!

You may think that emails are an old tool in the world that is governed by other glamorous marketing tools. However, the influence of email marketing is much more than just filling up people’s inboxes. For example, a strategy like an email marketing automation can do wonders for your business.

If done effectively by experts, email marketing automation services can nurture leads to make them more receptive and benefit your sales team. In addition to this, they help you personalize and reach clients. According to Yes Lifecycle Marketing, in the previous year, emails with personalized subject lines have successfully generated 50% higher open rates than their cliche counterparts.

4. Take advantage of an affiliate program

Most of us undervalue the strength of affiliate marketing and end up sidelining this amazing yet cost-effective business growth strategy. Interested and active affiliates can add extensive value to the growth of your business. Affiliate marketing is a powerful low-risk investment that can expand your marketing efforts beyond set limits. According to a website, affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022, more than triple what it was 10 years earlier.

Here are some Benefits of Affiliate Marketing:

• Affiliate marketing is performance-based, and this pushes people to achieve more.
• It helps widen your audience as associates have their network.
• Affiliates can boost your brand image
• It is not expensive
• Affiliates can quickly ascend your traffic and sales.

5. Quality Blog Writing

A blog is one of the best ways to get relevant traffic for your website. According to a study, businesses that efficiently use blogs manage to get 67% more leads than those which do not. The catch point is to do it the correct way. Here are somethings to be kept in mind:

• Concentrate on excellence over volume.
• Strategize before writing and posting
• Produce content that stays relevant for longer.

6. Use Social Media

Modern-day marketing is almost all about Social media. Though many small businesses still depend upon free marketing opportunities on social media, lately the paid advertisements have also proven to influence business growth positively. To get the most out of your social media ad campaign-

• Create an attractive offer.
• Keep track of your Key Performance Indicators.
• Make more video content.
• Keep your goals SMART.