Regardless of the type of business you run, you must keep in touch with your customers. Doing so helps you to build a stronger relationship with them. It also makes your brand more memorable and helps you to learn more about your customers.

Social media is an excellent way to do exactly that. Plus, you can also use it to let your customers know about new products and services or special deals.

The only problem is that producing and posting enough social media content to keep your customers engaged is a time suck. It is one of those jobs that inevitably gets pushed down the to-do list. This is a shame because there are lots of ways to streamline and speed up the process.

Experiment with and use social media tools

There are some excellent tools out there that will help you to make producing and posting social media content a lot easier. ContentCal is a good example of one of them.

It enables you to pull together all of your content ideas into one place and work on them in a collaborative way. As well as schedule when it will be posted and easily edit things so the same content can be posted across dozens of different social media platforms.

Get everyone involved

Spreading the creation of social media content amongst more members of your workforce has many benefits. If you ask every member of your team to create one item per week, it is far more likely to get done.

Plus, the fact that everyone is contributing is going to mean that what is produced will be more varied and interesting. It is also more likely to reach and appeal to a diverse mix of potential customers.

Post frequently and use a schedule

Using the same schedule every week makes it far more likely the task will get done. We are all creatures of habit, so following routines in the workplace is an effective way to make sure important tasks are not missed. Working to a schedule also improves efficiency and ensures your social media doesn’t go under the radar.

It also helps with conversions – getting your audience to act. If they are expecting to see a post from you every Friday lunchtime and get into the habit of reading it, they will be highly likely to continue to do so. Posting frequently also ensures that you will not be forgotten and helps to strengthen your brand.

Don’t be afraid to reuse material

Lastly, don’t be afraid to repost things. If a piece of social media content converted well, reuse it. You only need to wait a few weeks to be able to do this. It is easy to do. However, don’t do this too regularly otherwise people will notice a pattern and become bored.

The above are just a few tips. Once you start making creating and posting social media content a part of your work routines you will find that you will find even more ways to refine what you are doing.