The most important parts of running a successful company is lead generation. The days of cold-calling and door-knocking for leads are over.
As a CEO, you value time, productivity, and making an impact. It’s crucial that you are using modern digital tools to give you the time you need and to make marketing an afterthought so you can focus on changing the world.
Here are the 4 areas where people spend their time online and 8 tools to take advantage of their online attention.
Your Website is Your Business’s Home
Implement Inspectlet and Webflow for the Ultimate User Experience
When anyone wants to know anything about a particular business, the first place they go is their website. And since first impression is vital, you want to make sure your user experience is simple, compelling, and creative.
1. Webflow
Where Designer and Developer Come Together
Webflow is the ultimate web design tool for creating beautiful, user-friendly websites that are responsive across all devices. With mobile traffic going through the roof, it’s important to make sure your website is easy to use on smartphones. To use webflow, you don’t have to know how to code but you still get the freedom to design like you’re a master coder. You aren’t stuck using the design elements they give you.
But if you aren’t much of a designer, just choose from over 100 different templates, update the content, and you’re good to go.
2. Inspectlet
Understand How your Visitors Use your Website
They key to having happy and returning customers is listening to feedback and making changes, especially on your website. With Inspectlet, you don’t have to ask for customer feedback because you can watch recorded sessions of your users’ visits on your website and analyze click and scroll heatmaps.
Heatmaps show you where and how often people are clicking
It’s All About SEO
Use Mozbar and SEMrush to Beat the Google Geniuses
Search Engine Optimization (SEO) is understanding how to get your website to show up high on Google’s search results based on relevant keywords. Being at the top of Google is extremely competitive. You can think of it as today’s business battlefield. Mozbar and SEMrush make the battle easier for you.
3. MozBar
A Simple and Easy Tool for Authority
One part of Google’s SEO algorithm to determine ranking is page authority (PA) and domain authority (DA). You can think of these as a popularity score of a website, on a scale of 1-100. Learn more about PA and DA here.
MozBar is a free chrome extension that will tell you the PA and DAwh of every website you visit, including your own. This gives you the freedom to compare yourself to your competition easily. Simply think of the keywords you want to rank for, search those keywords in Google, and see if you are able to compete with the websites that show up at the top. Just look at their PA and DA scores on Google without even clicking on the links.
The MozBar in action
Here are some tips on how to increase your PA and DA. This is a long term strategy, so you need to be patient. It takes time and effort to raise your authority.
4. SEMrush
All the SEO Stats You Need in One Place
If you don’t feel like doing all of the work with keyword research and scouting your competition by spending hours searching on Google, just let SEMrush do it for you. SEMrush is your one stop shop for everything related to SEO. You can check your competitors’ rankings, do keyword research, and even do a full SEO audit of your website to see what you need to improve.
Everyone is Using Social Media
Attract Attention with Buffer and Facebook Ads
How many times a day do you check your Facebook? That’s what I though.
Social media has the most attention compared to any other form of media in today’s world, but using social media for marketing and lead generation is more than just posting to Instagram or Facebook every now and then. Check out Buffer and setting up paid ad campaigns to set your priorities and get more conversions.
5. Buffer
The Ultimate Set it and Forget it Social Media Tool
Buffer is an easy way to manage all of your social media posts in one place, and schedule them ahead of time. Just add content to your queue, set up the time of day that you want Buffer to post for you, and then forget about it. This way, people who follow you are getting updates from your business at regular intervals, which keeps you in their minds constantly. Once you have the posts set up, you can forget about it and move on to bigger and better things.
6. Facebook Ads
Target Exactly Who You’re Looking For
A lot of businesses do not use paid ads on social media, because they believe it isn’t necessary with the ability to gather followers and subscribers for free. If you’re one of those people, I strongly urge you to reconsider.
Facebook knows just about everything about you based on your profile information and posting history. With a paid Facebook Ads campaign, you can target exactly who you want based on their interests, demographics, or recent purchasing behavior. Sure you can get followers for free, but why not generate more quality leads with paid ads at the same time? If you’re worried about spending too much money, you can even set the budget of how much you want to spend on your campaigns.
Email is Still Relevant
Stand Out in People’s Inboxes with GMass and Constant Contact
With Gmail’s ability to automatically filter messages to spam or mark them as a promotional email, reaching out to people via email is harder, but it still works. The key is to send both simple text emails and elegant promotional emails to come across as both personal and interesting. This is where GMass and Constant Contact come into play.
7. GMass
Mass Email with Mail Merge to Keep it Personal
GMass is the best way to send out mass emails that look like a personal message you wrote just for them. Link GMass with your Google apps and Gmail to send emails to hundreds of people at one time and put their first name in the heading. Its ability to link to Gmail with a simple chrome extension makes it incredibly easy to use.
8. Constant Contact
Send Emails with Attention-Grabbing Designs
Constant Contact is the best email marketing software for creating beautiful email campaigns with images and graphic designs. Just click and drag design templates and text boxes wherever you want to create the ultimate email. After it’s sent, check out the analytics right on Constant Contact’s dashboard.
We Live in a Digital World
Using these tools to improve all areas of your marketing strategy will keep you ahead of the game and increase sales at the same time. What are some of your favorite digital assets that save you time and money?
