There are a number of ways to market your business. But they can cost a great deal of money that you don’t have yet. If you’re looking for a way to grow your business and get your name out there inexpensively, you need some skill and effort. The following are tips on how to grow your business without breaking the bank.
Free Publishing
You don’t need to spend a penny to give customers what they want. Publishing content that pertains to your business and entices customers can be done without shelling out any money through newsletters, blogs and emails. But in order to do this wisely, you need to come out with current material that is useful to the consumer. It should also be relevant and useful.
When you do this on a regular basis, you’re sure to build a long-term relationship with your clients. You should also link your information back to your products or services.
Inspire Great Reviews
The best way to captivate the consumer and grow your business is to please the customer. When you make them happy, they’re willing to gift your business with a glowing review. Consumer resources like BestCompany.com, which features verified customer reviews, are becoming increasingly important to the average consumer’s decision-making process. With today’s competitive world of business, you can come out ahead when you please your consumer base, and they sing your praises.
You can also connect the good reviews to your Twitter, Facebook, LinkedIn and Instagram accounts. Your users will enjoy following your business when they know that you stay connected through social media.
Guest Blog
When you’ve developed a nice rapport with your consumers, there are a bunch of ways to share information and broaden your audience. Ask a host blog if you can be a guest blogger. This is an excellent way to share information about your business, and the host company gets free content.
Link backs are extremely useful for the purpose of your search engines. You can take it one step further by offering promos to high volume blogs. This affords them the chance to offer deals to their community, and you get to generate exposure for your product or service.
Be Socially Graceful
Social media is an outstanding outlet to market your business for little to no money. However, if you’re not careful, it’s easy to lose control on social media; if you want to generate growth and success for your business, don’t. You should ensure that the time that you’re spending on the sites are valuable to your business.
Using the available analysis tool on social media platforms like Twitter, Facebook, Pinterest and the rest, you can look at the items posted to learn what garners the new followers, likes and shares. For example, Facebook has an insights tab for businesses that offer detailed information. Here you can find what actually engages the consumer and information they deem necessary to share.
Make it Newsworthy
Advertising on T.V. can be costly. But you don’t need to be on the front page of the paper to get the right attention. You can make your business newsworthy by writing press releases to your local papers.
But that’s not the only way – there are other creative ways to do it, such as pitching online news sources by creating a Wikipedia site for your business, begin a discussion about your industry on Reddit or do an “ask me” session on a popular Internet site. You can amplify your results by sharing the information to your customers via email.
Be Engaging
Consumers spend very little time reading now-a-days. If you’re looking to engage your customer base, you want to do so through videos and photos. That’s why platforms like Instagram, Snapchat, Pinterest and YouTube matter as they can help you to captivate your customer’s attention.
The key in engaging your audience is by giving value. That said, the information posted should be beneficial to your business. You can start by highlight your services or products with a page on Pinterest or any social media channels you have devoted to your customers. You should also start posting useful tips, ideas or information related to your line of business. This type of posts will attract followers who share the same interest as you (and your business.)
Takeaway
Remember, there’s only one asset required to make it work, bootstrapping: Your time. Use it wisely; build meaningful relationship with followers and influencers, and keep on delivering value. Do those consistently and persistently, and watch your business grow based on merit – without breaking your bank account.
