It gets harder and harder to compete on the Internet as more competitors pop up each year. There are only 10 spaces on the first page of Google, and even the slightest bump down can greatly affect sales and revenue. Small businesses have limited marketing budgets, so new ways to compete are always a necessity if you want to stay ahead of the game. White label SEO is a way to branch out, leverage affiliates, and increase visibility across the Internet.

What is White Label SEO?

You can think of white label SEO as reselling SEO or allowing someone else to use an SEO product using a different brand name. White label SEO is popular in the SEO world, because most web developers or software creators have the marketing but not the experience with search engine optimization. For instance, most companies looking for web design want SEO implemented with the code and deployment. A web designer might not know SEO, but he can use white label SEO from an SEO firm that does all of the optimization. The SEO techniques are from the SEO firm, but they are sold under the web developer’s brand name.

Reselling SEO through a developer is one way to use white label resources. Other types of white label SEO include software tools packaged under another brand name. The SEO firm creates the tools but uses another brand’s marketing and website to resell the tools. Reputable SEO resellers offer software under their own license, but the tools are tested and deployed by software vendors who understand software development and design. The result is that the small business gets software tools from a developer who is an expert in his field and an SEO firm that is an expert in the optimization field.

What Can a Small Business Do with White Label SEO?

If you keep up with competitors in your industry, you might notice that some of them use white label SEO for marketing. One common way to use white label SEO is local pages that market to specific cities while keeping your global site active. SEO is about targeting specific users and marketing to specific people’s interests, preferences and buying patterns.

For instance, a small business might have an ecommerce store that sells products to anyone in the world. However, most ecommerce store owners have a local store where they sell to local customers. The business probably has an address and a storefront, and the business owner also needs to market to local people. To perform more local-specific marketing, the store owner opens another website that targets his city specifically. The second local website must be able to hold its own with content and products, which means that the store owner needs original content and backlinks to the local site. In other words, the two sites must be separate and distinguishable without it looking like the same site across several domains.

One issue with this type of marketing is that it takes double the expertise and efforts. When you start to expand your small business, you might need help with keeping track and monitoring these sites. When you leverage several sites to expand search engine visibility, it’s time to use software that tracks your site, its keyword phrases, its search engine rank and any technical issues that might arise. White label SEO tools help small businesses monitor the site for any of these issues and let you track rank across multiple sites without manually checking each day.

There are several ways small businesses can take advantage of white label SEO. Selling under a different brand saves you money and time but improves your sales. You can get creative with white label SEO and reach thousands of new customers at a cheaper cost than marketing to those same customers with CPC ads, banners and other campaigns.

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