Before the age of the internet, business owners aren’t left with much option when it comes to promoting their products. They are limited to billboards, physical campaigns, radios and TV commercials. Are they effective? Yes. Are they costly? Definitely!

With the advent of technology and the Internet, email marketing has become the main medium for business and product promotion. Digital distribution continues to grow exponentially as more people depend on the Internet for everything they need. But what happens if your business does not utilize email marketing? Here are 7 truly critical things your business is missing out on without email marketing.

A/B testing.

Through the use of ab testing, a business can make all sorts of different trial runs on their marketing campaign. These split tests work wonders as far as telling you what marketing campaigns are working or not.

With the results of your testing, you can then focus on the methods that work and weed out those that don’t. This leads to more results and lesser wastage of your marketing resources.

Your business remains unknown to the digital masses.

Perhaps the most devastating blow to any business of today is a lack of digital exposure. Without this, your business runs the risk of being completely left behind. Understand that the Internet has become the central hub for any and all types of advertisement and without it, your business is truly missing out on a lot of benefits that you otherwise would be enjoying!.

Your campaign won’t reach its target audience in time.

Without the aid of email distribution in order to promote your business and services, you won’t be able to keep up with the ever-shifting world of consumer products. The desires of the general populace are a fickle thing, they often can change on a whim. Being able to predict these changes will help your business succeed let alone stay afloat.

You will have to pay far more than what you should really be paying.

This is another devastating blow, as most conventional means of promoting products can cost a lot of money. Compare this to email marketing, which is a generally cost-effective way to promote businesses and products to the digital masses.

Global access is limited.

y using only conventional means in order to promote your business, this severely limits its exposure and hurts your chances. After all, there are no borders on the Internet, and email marketing takes advantage of this fact more than any other.

You cannot effectively gauge results.

In order to stay ahead in the business world, risk-reduction is the end all and be all. One must always be aware of what can hurt a particular business and what can be good for it, constantly implementing it in order to achieve the best results. On the Internet, email marketing is the best way to do so and without it, you will not be able to gauge results effectively.

You risk completely falling behind.

Because of how useful email marketing is, businesses from all over the world are doing their part to ensure that they use this medium to the best of their ability. Your business has no hope to compete if you don’t do the same.

Considering the benefits that email marketing can bring to your business, not running an email marketing campaign can prove to be detrimental to your business’ success.