An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose. These themes can instantly give more credibility and appeal to your website, and are generally well worth their cost.

Next, it is very important that the content you post onto your business blog is of value to your readers. The most popular business blogs contain concise posts that contain clear and useful information to the readers. If you are willing to give away small amounts of your information to your visitors, they will be more likely to return to your site and make a purchase.

While each of your blog posts should be informative in some way, it is okay, and encouraged, to inject personality and an engaging tone of voice into the writing. While you do not want to include any extremely intimate personal details, or touch on controversial topics, readers do not want to read your blog if it is too formal. Keep the tone of voice conversational and friendly, and your customers will feel a closer connection to the author and the business.

It is also a great idea to ask engaging questions toward the end of your posts. Encourage readers to give their feedback and enter into this dialogue that you have started. When a visitor is gracious enough to leave a comment, answer it. This will get your blog posts more comments, increase your subscribers, and keep people returning to your site.

Lastly, post new and relevant material to the blog as frequently as possible; post at least a few times each week. This will not only encourage readers to return to your blog more frequently to see what new information you are providing, but it will also greatly improve your site’s search engine optimization. With the new changes to the search engine algorithms, businesses that post quality information more frequently are rising to the top of search engine rankings.

About The Guest Author:   Olga Ionel is an original writer at ThemeFuse, a leader in the wordpress themes industry. She is fond of sharing SEO and blogging ideas.

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