One of the key things that must be identified for effective marketing and sales is your USP or Unique Selling Proposition.
The USP is the thing that sets you, your products and services or your business apart from every other competitor in a favorable way.
Amazon.com has “The Earth’s Biggest Bookstore” for example. A USP positions your […]
The world moves fast. We often rely on technology to help us keep up.
When making a connection with another person is critical, nothing tops an in-person meeting. Sitting in a room with someone face-to-face allows the other party to completely experience your personal brand.
This experience takes place on many levels. The expression on your face, […]
Are your online and offline channels working together in order to maximize overall sales? As the 2006 Holiday E-commerce Watch comes out, one of the most striking points it brings up is the fact that while many online stores give numerous reasons to visit their offline stores, few offline send it back the other way. […]
Many anti-cold-calling folks say, “There are so many powerful ways to build your client base, why even bother trying cold calling? You can give speeches. Publish articles and books. Work your network: it’s more extensive than you probably think.” Answer…
Read more Cold Calling it Just Works
How You Sell is a Free Sample of How You Solve…
It is difficult, if not impossible, to meet the needs of people you’ve never talked to. And for clients, how you ’sell’ is a free sample of how you solve.
If they don’t get to see how you analyze a problem and how you work with […]
A few years ago, before I started my own business, a friend and I set out on a research project. We wanted to know why some people could make an effective relationship with someone very rapidly and others would take much more time and sometimes they would never get to the point of having a […]
I think individual sales rep performance is the single biggest opportunity area for major productivity improvements. Productivity has been addresseed aggressively in every other area of business except sales. (IMHO, having managed hundreds of sales professionals)
So of course tools are a major source of help but they need to have the right orientation, I think […]
This is a great article for all of us business creative types who can’t stop thinking up ideas for new products and services.
Your business idea is so bad that it’s good. Very good. Sure, getting it from your brain to store shelves might be tough, but well…what if?
For Paul Stremple, inventor of the Banana Bunker, […]
This is a great piece on PayPal by Rich Brooks at Flyte New Media.
Many small businesses and entrepreneurs want to take credit cards online, but are put off by the time and capital investment required by a Merchant account, a gateway processor, secure server space, and a security certificate…all tools you need to succeed with […]
By: Mark Dembo Losing a prospect leads to a lot of stress and lost opportunities - but it doesn’t have to be that way. By improving our sensitivity to the important signals that our prospects give us, we can waste…
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