Resources and Knowledge for the Small Business CEO

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10 Blog Traffic Tips

August 28th, 2007 at 5:52 am » Comments (4)

In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else’s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, […]



49 Marketing Secrets: Part Four - Networking for Referrals, Getting in the Door the Right Way

August 27th, 2007 at 4:54 am » Comments (1)

Be sure to also read:
Part One: Thinking to Win
Part Two: The Visual Components of Your Brand 
Part Three: China-Proof Your Business in 10 Minutes
Cold calling. Just the word promotes dreadful thoughts of gatekeepers, “rejectionists,” and a long haul toward getting to the right person, much less at the right time. Ever notice that most top-producing sales/business […]



Emails Not Getting Through - Black Lists and White Lists Explained

August 24th, 2007 at 9:33 am » Comments (6)

Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.
One […]



49 Marketing Secrets: Part Three - China-Proof Your Business in 10 Minutes

August 19th, 2007 at 7:07 pm » Comments (2)

Be sure to also read:
Part One: Thinking to Win
Part Two: The Visual Components of Your Brand
Immediately following the tragic events of September 11th, the media across our nation began telling stories about the trauma experienced by the public. The American public’s level of awareness could actually be characterized as a lack of awareness. The old […]



49 Marketing Secrets: Part Two - The Visual Components of Your Brand

August 12th, 2007 at 6:49 pm » Comments (1)

Be sure to also read Part One: Thinking to Win

Direct economic value of a powerful brand is obvious. We pay a premium to wear labels on the outside of our clothing. Evidently, the fundamental elements of brand marketing have been appropriated by global brand marketers. Yet those fundamentals remain, as a matter of simple marketing […]



Social Networking for Small Business

August 7th, 2007 at 6:06 am » Comments (2)

You’ve heard about it now you can learn more about Social Networking for Small Business with this free webinar put on by FastPitchNetworking.com. Topics include:
Topics include:

Joining an online network - which networks are right for my business?
Posting & Distributing Press, Blogs and Video - how to attract an audience.
Establishing your footprint within the network and […]



49 Marketing Secrets: Part One - Thinking to Win

August 6th, 2007 at 5:34 am » Comments (8)

The key to success lies in how well you create an “attitude of success.” My studies have shown that there are seven behaviors that all successful people exhibit. When these behaviors are implemented in the highest levels of an organization and are combined with the correct attitude, they cascade down through the organization. Successful business […]



Does Anyone Know Your Website Exists?

August 1st, 2007 at 5:27 am » Comments (4)

You have created a wonderful website. You spent money on design and functionality. Now what do you do?
What you can’t do is build it and expect visitors to just come. You have to stay active on your end to ensure that your website works as much for you as much as you have worked on it.
In […]



Elevator Pitch Goes Internet

July 31st, 2007 at 6:25 am » Comments (0)

You know the old elevator pitch, sum up your business to someone in the time it takes to take an elevator ride. Well now that old elevator pitch has gone Internet.
Vator.tv has combined a multimedia site that uses video, pictures of your pitch along with social networking technologies. Kind of like Linkedin with images and […]



A MomPreneur - Necessity is the ‘Mother’ of Invention

July 26th, 2007 at 6:25 am » Comments (1)

This is a great story of an individual, in this case a Mom who had a need, saw a solution and went off and built a business around it.   Was it quick journey? No, but with smarts and perserverance and a great deal of help the company is growing very rapidly.
While pregnant in 1990, Lisa Jarrett […]