To stay competitive in today’s aggressive business environment, a company needs to utilize all the tools available. Technology is at the top of that list. Web sites, email lists, and social media are essential to get your name out there and tell potential customers what you do and how you do it.

One of the most useful advertising tools is corporate video. People enjoy watching these short films and they can serve multiple purposes if they are well made.

1. The Entertainment Factor

To catch the eye of today’s millennial customers, short, engaging videos have proven effective. This is a generation that has embraced YouTube and other video outlets for their wealth of content. By using corporate video production, you advertise your products or services in a way that’s fun and memorable.

Similar to television commercials, the best corporate videos entertain and stick with viewers. They will share the link on social media, creating a buzz, and often, help your video go viral.

2. Ingrain Your Brand

You’ve taken the time to create a logo, corporate signage, a mission statement, and perhaps a slogan or two. All of these things are a part of your brand. This is what establishes your company as an entity. It gives you a unique identity that stands out against your competition and makes you familiar and memorable to customers.

Your video should contain everything tied to your brand. Let the viewer know who you are, what you do, where you are located, and how you got started. Tell your story and make a personal connection. Your logo should be placed everywhere, Even if it’s in the background, it will register in a viewer’s subconscious.

3. Emotional Appeal

Although you want your video to connect on an intellectual level, people tend to make decisions, including whose product to buy, based on emotions. Human beings are driven by feelings. That is a fact. A dry video that just imparts information will be forgotten soon after it has been viewed and many people will tune out before the end.

Find a way to connect your service or product to a key emotion. Humor is very effective but you can also appeal to the love of family and good friends. If your product provides protection of some kind, you can use concern or even mild fear.

Be creative and appeal to the heart. It’s an excellent form of motivation.

4. Show, Don’t Just Tell

As any good screenwriter knows, video is a visual method of storytelling. Certainly, your audio component is important. You’ll need dialogue and music is great for emotional appeal. But you are making a video for a reason.

Creating brief scenes that demonstrate how your product or service works and what it can do is a much more effective method of telling your story than just using words. When viewers see things playing out in front of them, it makes a bigger impact and gets into their memories.

When a friend tells you about a scene in a movie, they don’t just recite lines, they describe it in detail. That is the power of the image.

5. Professional Quality

There are a lot of corporate videos out there and if you want to stay ahead of the competition, yours need to have a professional look and feel. Don’t just shoot some video on your phone to save time and a few bucks. Hire a professional who has the gear and experience to create a great-looking corporate video that will get attention.

Technology is essential to competing in today’s marketplace. Corporate videos are one of the best ways to get your brand out to your potential customers and keep them coming back for more.