With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.
To show you how this can be done, here are three tips for creating more engaging content.
Include More Visuals
When most people think about content creation, their mind first jumps to written content. However, if you want your content to be inherently engaging, you might need to change your way of thinking about the type of content you’re creating.
According to Peter Daisyme, a contributor to Entrepreneur.com, adding visuals to your content can make what you’ve created so much more engaging for your viewers. Even adding a few more images into a blog post can make that blog post perform better. So if you don’t often create visual content—be it a video, infographic, or others—this might be something you want to change when creating future content.
Spend More Time On Your Headlines
Even the best pieces of content won’t get the traffic they deserve if you can’t convince someone to click on it. Because of this, your headlines need to really be on point.
When creating content, you should make it a goal to spend at least double the amount of time that you’re currently spending on crafting the headline. Ideally, QuickSprout.com shares that you should aim for writing headlines that are going to intrigue your reader. The more you’re able to get people interested in what your content is going to say or reveal before they actually see it, the more people you’ll attract and engage with your content.
Write Content At The Right Reading Level
When writing content, you might be tempted to make it sound more complicated in the hopes of making your business sound more legitimate. But if your content is too complicated, it could turn off a portion of your audience.
Rather than doing this, Brian Sutter, a contributor to Forbes.com, recommends that you write content that’s based on a fifth-grade reading level. By doing this, you’ll be able to ensure that the content you write isn’t murky. Murky content is not engaging to your readers. So to get engaging content, make sure you’re not writing anything too complicated for the average reader.
If you’ve been struggling with creating content that your audience finds engaging, consider using the tips mentioned above to help you create more engaging content using various forms of media that can be implemented regardless of your industry.
