SEO or “Search Engine Optimization” has never been so difficult a puzzle to figure out as it is today. There are so many ranking factors to take into consideration (it’s said to be 200, but Moz debunked it.) If the figure itself isn’t overwhelming, try this: None of those factors are publicly announced, for some obvious reasons.

The ranking based on the importance of those factors are largely unknown – only a few experts attempt to decipher the ranking factors by observing the available analytics data and the impact on SEO tweaks made. Those are some of the things that make SEO challenging today more than ever before.

The challenges usually come in the form of major Google Search algorithm changes. Those can be official (confirmed by Google) or not (changes felt, but no official releases.) Every time the algorithm changes, the world scrambling to adopt the best practices – including removing everything that negatively impacts the ranking.

It’s interesting to know that Google in 2017 has moved from naming its SEO algorithm updates after cutesy animals like hummingbirds, penguins, pandas and possums, to putting more of a human face on their brand with the recent “Fred” update in March that they still have yet to address publicly.

Aside from the quirky names, Google SEO remains the same: Many deem that it’s dead, but in reality, it’s alive and well – and still, a BIG deal in helping your website found easier on the web. The challenges come when you try to ‘detect’ what would work – and not.

Let’s get started with some SEO Fast Facts (source):

• 93 percent of all online experiences start with a search engine.
• 91 percent of Internet users are using search engines to find the products and information they’re looking for.
• Mobile Internet use overtook desktops in 2016.
• The adult user will spend up to 5.6 hours a day connected to the Internet using a combination of technology devices.
• Some 1.2 trillion searches are performed monthly on Google alone!

There are a lot of burning questions out there right now about SEO and how to rank that are on all webmaster’s minds. Current trends including the creation and maintenance of Accelerated Mobile Pages (AMP); concerns about whether citations are truly necessary for local SEOers; figuring out how to optimize for voice search; and the ongoing confusion about whether “HTTPS” is really going to usurp “HTTP” in the search engine rankings.

The current SEO landscape is a lot for a modern webmaster to keep up with in terms of ranking their website for its intended purpose. That’s where SEO experts like Matt Anton of NJ SEO come in. He’s been working in the trenches ranking websites using a variety of organic and paid tactics for 12 years now.

Matt, along with his brother (retired Army Ranger, Major Daniel Anton) run NJ SEO offices in both New Jersey and Georgia, with the help of their growing team of 27 employees. Matt and company have an intimate understanding of what it takes to stay abreast of SEO trends, and have been involved in the SEO and software services game practically since the very beginning.

Whether you’re just starting your first website and need help to get your first set of juicy keywords ranked, or are an established webmaster looking to take your rankings to the next level, the NJ SEO team has you covered.

What Matt and NJ SEO solve for his SEO clients

SEO, PPC, graphic design, web design, public relations, blogger outreach, social media, industry-specific strategies, and even custom software creation are managed in-house by Matt and his team of experts.

From day one, NJ SEO will dig into your business’s web presence including website design, search engine rankings, email and digital marketing, content distribution, landing page copy, and analysing your current social media engagement.

“Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media.”

With hundreds of clients happily served, including over 100 endorsements on LinkedIn, Moz, and others, you simply can’t go wrong giving Matt and the team at NJ SEO the opportunity to help grow your brand to the next level.

They always take a very hands-on approach to client care, and their number one goal is to get you the ranking and turn every click on your sites into highly profitable conversions. With over 1760 first place rankings to date, you can bet the farm this team knows exactly how to help you achieve all your SEO goals!

Matt has worked with some of the biggest names in the business including his time spent managing a $250,000 monthly digital marketing budget for Liberty Travel; a billion dollar national travel agency.

Ranking a website doesn’t just happen by chance. It takes a knowledgeable team of experts to get the job done and stay ahead of the SEO curve. Contact NJ SEO today via phone or email for a free, no obligation quote.