I was flattered to be interviewed this past week by Renee Oricchio for Inc. Magazines Online Edition regarding how a small business should choose and buy technology.

I don’t know when the article will appear but one point I made in the interview I thought I would write about here on Small Business CEO.

So what is this new perspective, I am suggesting these days that before buying technology that small businesses take a closer look at the processes they do to operate their companies. Why you ask? Because technologies should support the processes you do. They should improve the processes, make them more effective and efficient.

Having worked in technology for 3 decades now I know how hard the tech companies work to get you to use the latest technology and that you have to buy it now. Of course we all follow suit and spend the money. We don’t take time to understand the RO in ROI and most of that RO comes in the form of process improvement.

Something as simple as an online fax service, if you fax a lot and you do it with a fax machine you can probably quickly list the steps and time required to send a fax and then compare that with doing it with a newer technology. Does it save time? Does it allow better service to your customers?

As a famous person once said, “It’s the economy processes stupid.” Maybe it is time to think process before purchase.

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